Rebecca Pearson ★ Email and Phone Number

Leading and optimizing Solid Earth's marketing strategy by developing impactful campaigns, strengthening brand positioning, and driving sustainable business growth.

Serving as the primary brand ambassador, responsible for the development and execution of MRED marketing tactics and deliverables in support of the organization’s strategic objectives. Providing creative direction and structure to content development and distribution. Improving targeted communication efforts and enhanced marketing channels. Strategically executing marketing deliverables that strengthen brand awareness and industry influence.Led MRED leadership through brand development, establishing brand archetype and persona consistent with MRED’s value proposition. Resulting in creative branding guidelines to support the established look, and feel, and strengthen our voice in the marketplace. Hiring and mapping out roles for Broker Outreach and Marketing and Communications teams. Creating criteria for new hires and onboarding to align department strategy with overarching goals.Overseeing multiple department budgets of more than $1M including sponsorship, promotions, advertising, travel, and industry relations segments.Successfully executed the MREDpalooza educational conference, with over 4,000 attendees and generating $200,000 in industry sponsorships.

Identified MLS customer wants and needs to maintain competitive advantage. Fostered strategic partnerships by sharing pertinent information. Represented the organization at real estate events, including emceeing and participating in industry panels.Tracking industry trends, best practices, market dynamics, and customer expectations to position MRED MLS effectively. Enhanced internal collaboration and communication channels. Contributed to market growth and promoted relationships with neighboring MLS for growth opportunities.

As a member of the CPI International executive team, we successfully transformed struggling manufacturing processes into a sustainable sell-through business model. Oversaw sales, business development, purchasing, accounts payable, operations, and order fulfillment. Led transition to new ERP and CRM systems and established new vendor partnerships.Managed the organization's industry image through trade-show representation, marketing collateral, and website redesign.Defined strategic vision, objectives, and tactics in collaboration with stakeholders and the leadership team. Participated in business development and partner collaborations in commercial, research, government, and humanitarian sectors.

Managed MLS relationships of property owners, managers, and realty group partners in association with UtahRealEstate.com and PropertyPond.com to communicate MLS services and value. Built and maintained relationships with industry stakeholders to identify products or service needs.Represented UtahRealEstate.com and ProperyPond.com in a variety of conferences and events to increase awareness, improve brand identity, and manage communication and industry relations.

Provided strategic insight to ensure we reached the right customer segments while driving intended results. Developed marketing outreach plans to enhance relationships with targeted audiences as well as drive higher sales rates. Successfully launched new products into the market and managed multichannel campaigns.Spearheaded the development of annual strategic marketing plans for the Pacific Market auction locations. Provided functional leadership for auction marketing employees and team members. Collaborated with and directed other departments, including creative services, analytics, key account management, sales, and operations to capitalize on local opportunities and maximize transaction volume by developing and deploying effective campaigns.Cultivated valuable relationships with vendors and managed and developed employee relationships.

Led and supervised critical sales, marketing, and business development teams while driving program development and execution. Utilized key business relationships and partnerships to facilitate success. Served as a liaison between clients, vendors, sales/support staff, and executive management.Developed and implemented an online marketing strategy, including lead generation campaigns. Collaborated on Google AdWords campaign, managed website development, and established CRM database for increased lead generation. Achieved a 40% reduction in acquisition cost.

Provided leadership to manage local, regional, and national accounts. Specifically, owned key client relationships in the agency; managed team roles, and make important contributions to the loyalty and growth of client relationships.Identified key channels and vertical marketing opportunities with an emphasis on driving growth in the channel including direct mail, email, and web-related programs. Collaborated with creative and production teams on implementation, overseeing estimates, budgets, contracts, and timelines.

Planned and executed large promotional events, corporate meetings, and fundraisers. Provided direction and leadership to vendors and creative staff to ensure execution within budget. Attendees ranged between 800 and 1500 people weekly.Managed and developed relationships with many clients including BMW Financial, Toyota Financial Services, Hertz, GM, Enterprise, GE Capital, America First Credit Union, and the Larry Miller Automotive Group. Specialized in B2B sales and marketing; acquired national accounts that increased revenue streams.