Rebecca Dutcher Email & Phone Number

Grand Rapids, Mi, Us

Greater Grand Rapids, Michigan Area

I launched RED66 Marketing, a digital marketing firm, after years in the agency space. This firm was created to work with businesses and organizations to help them better understand and develop marketing strategies, communication plans and digital efforts. Develop search engine focused websites & SEO strategiesWebsite design & development, specializing in Wordpress websites and connect clients with custom web application companies depending on need and scopeSocial media marketing strategy development and implementationEmail marketing plansAssist with implementation for SEO, SEM, Social Media Marketing, Content Marketing (Inbound) and other related marketing tactics as neededDevelop lots of content focused on client buyer personas - content for websites, blogs or web articles, email marketing. social media, case studies, success stories and more.

Greater Grand Rapids, Michigan Area

Launch specific Web Design & Development division for the firmOversee the development of client websites and web marketing initiatives including SEO/SEM, content marketing, lead generation and more.Outline functionality requirements, technical discovery and needs for client websites. Assemble the development and programming team based on web application requirements and platform to support client web needs.Work on Wordpress and Joomla content management systems, creating new or working with existing websites for programming, design enhancements and marketing updates.Business development and sales for all integrated communications services and website development capabilities of the agency.Support client public relations and communications efforts through digital channelsDevelop client marketing communication strategies and tacticsManage project management team and associates working on my relative accountsContent writing, optimization and editing for client website content, blog articles, press releases and digital advertisementsRepresent agency throughout community events and organizations

Marshall, Michigan

Established and grew client relationships, providing necessary agency services to best fit the client needs. Includes branding, brand development, marketing strategy development; digital, SEO/SEM, website design and development and more.Strategic Consulting, including business plan & sales strategy development.Worked directly with clients to to oversee their marketing strategy. As single point of contact coordinating media plans, creative development, website design and development, custom application requirements & deliverables and implementation.Represented BluFish Consulting at community, local and professional events.Became the voice behind the BluFish blog and social media profiles, creating content that is a mix of what we do, why we do it, client challenges, business issues and more.Developed small business marketing workshops with Marshall Area Chamber of Commerce. Planned and presented monthly workshops for area businesses. Topics include: marketing strategy, Facebook marketing, Twitter, Hootsuite (what is it and how to use it), Local SEO and review sites, email marketing and more.

Worked with companies to understand their business, and how to develop a digital online presence that impacts their bottom line, either by increasing sales, lead generation, finding efficiencies for back office processes and often all of the above.Included solution based selling and consulting for website/digital marketing strategy, web design, web and custom application development, search engine marketing strategies, mobile applications, social media and more.Technical discovery to accurately scope and estimate custom app development for web based or mobile apps, website applications and digital marketing assets.Exceeded annual sales quota each year by 100% or more.Executive leadership team member, developed sales strategy and sales process to achieve company sales objectives.

•Developed and executed traditional and interactive marketing plans for several clients, including The Sharpe Collection, Mission Point Resort, Klise Manufacturing, Bill & Paul’s Sporthaus, Maple Island •Provided web strategies and support to clients on different Content Management Systems, developed campaign specific landing pages, outlined site navigation, site content and tracked web traffic via Google Analytics.•Assisted in development and launch of client websites including www.thecompanyjet.com, www.mapleisland.com and www.advantagehealth.org.

•Developed strategic marketing plans and specific tactics for four market segments, based on corporate roadmap goals and objectives, including: tax & accounting, small business, mortgage & financial and tax forms.•Created catalog content for 4 specific market segment catalogs.•Set up and monitored pay per click advertising campaigns on Google and Yahoo with budget of $150k.

Oversaw all media buys and production including photo shoots, radio spots, copy writing for direct mail and collateral design.Coordinated events for all stores, Rogers Anniversaries, golf outings, grand opening celebrations for Daniel's and Rogers Big & Tall.

Certificate, Marketing/Marketing Management, General

Activities and Societies: President's roundtable discussions on board development, leadership and membership value Programming, speaker.

Rising Women Leaders Program Participant, Professional Development And Leadership

Activities and Societies: Participated in 10 month program by The Center for Community Leadership.Developed my own personal brand..

Top 30, Sales, Sales Leadership

Activities and Societies: Attended this 3.5 day sales mastery boot camp in Scottsdale, Arizona. Sessions including sales leadership.

Bachelor'S, Marketing

Activities and Societies: Worked full time during collegeReceived academic scholarship based on grades from High School

Education record