With an inherent understanding of branding, communications and advertising, strategic explorations are conducted with an eye to the bigger goal (e.g., strategy development, creative inspiration, etc.) and the findings are woven into a memorable, usable and inspiring "story". Capabilities include all forms of qualitative: online, in-person, in-situo, IDI's, groups, panels/bulletin boards, etc. Creative approaches tailored to specific project objectives.Also work as a brand… Show more With an inherent understanding of branding, communications and advertising, strategic explorations are conducted with an eye to the bigger goal (e.g., strategy development, creative inspiration, etc.) and the findings are woven into a memorable, usable and inspiring "story". Capabilities include all forms of qualitative: online, in-person, in-situo, IDI's, groups, panels/bulletin boards, etc. Creative approaches tailored to specific project objectives.Also work as a brand strategist integrating an ongoing understanding of your target audience dynamics into your communication development process. Show less

Enjoyed the luxury of building creative strategies in collaboration with already strategic, brilliant creative teams. We combined our brains on behalf of Corian countertops, US Bancorp Piper Jaffray investment services, The Thyme's Limited bath and body products, and Red Wing shoes/boots.

Planning took hold of my head/heart here. Immersed in new business (e.g., strategy development on the fly!), working closely with creative teams, conducting qualitative insights research, writing briefs, developing and selling strategies to clients. Accounts included: Domino's Pizza, DowBrands cleaning products, St. Ives hair and facial products, General Mills cereals/snacks, Healthy Choice brand, etc.

Learned the nuts and bolts of market research - both quantitative and qualitative - and saw how it could play a valuable role in the creation of advertising strategy, the uncovering of consumer insights, and the stimulation of great creative ideas. Industries included lots of B2B, some restaurant, construction products and work boots, etc.