Rebecca Edwards Hnatowski Email & Phone Number

Richmond, Virginia, United States

Edwards Advisory, LLC offers business development consulting services that help lawyers and others in professional services raise their profile and grow their business. Services include: Business Development Strategy; Coaching; Seminars and Training; Digital Branding; Marketing Audit and Planning; Content Development; Fractional CMO; and Research and Analysis. If you would like to brainstorm ideas to grow your business or have a formal inquiry, please email me at rebecca@edwards-advisory.com or visit www.edwards-advisory.com.

Richmond, Virginia, United States

Led the marketing and business development initiatives for the corporate and tax sections, with emphasis on the firm's M&A, commercial contracts, corporate tax, wealth planning and emerging companies practices. Managed the firm's Richmond office marketing efforts. Led several client service initiatives and internal business development trainings.

Leads the business development function for the firm’s corporate, international, tax, private client & fiduciary services and economic development teams, and oversees the local marketing efforts in Richmond and Charlottesville.This role includes working with office, section and practice teams as well as individual attorneys to develop short-term and long-term business plans, and identify strategic opportunities to execute those plans. Works to help attorneys raise their profiles through speaking opportunities; thought leadership initiatives; and large and small-scale events for industry clients and prospects.

Managed the business development and marketing efforts for much of the firm's litigation arm, including commercial litigation, securities and financial services litigation, government investigations and white collar litigation, appellate, compliance and crisis management; in total, served as the "face" of marketing to more than 300 lawyers. In this capacity, I developed and implemented business plans and strategies for growth for the practices as well as for many new partners (including high-profile lateral hires); led new business opportunities, including facilitating/analyzing competitive research and pitch planning conversations; created targeted materials; identified news and/or industry trends as well as thought leadership opportunities to raise profile; and managed significant budgets, monitoring progress and ROI.

Richmond, Virginia Area

Served as the business development liaison for many of the firm's litigation practices. In that role, I crafted content for marketing materials and business development opportunities; prepared for and facilitated practice group meetings; conducted competitive research to inform marketing and business development efforts; drafted award submissions; monitored budgets and provided monthly reports to key stakeholders. facilitated and maintained experience; and managed all aspects of seminars and educational programming, including initial strategy sessions, ensuring appropriate clients and targets were involved and invited, as well as all logistics, and related follow-up activities.

Richmond, Virginia Area

Provided marketing support to the firm's Richmond, Charlottesville and Norfolk offices. In that capacity, developed initiatives to increase visibility in these markets and identified opportunities for growth; prepared marketing materials for meetings with clients and targets; managed office sponsorships, including acting as a liaison between the firm and regional organizations; and managed office marketing budgets and allocation, including annual budgeting process.

Richmond, Va

Served as project manager for the fulfillment of firm marketing materials, including liaising with internal design staff; played a major role in the firm’s website redesign and implementation, including contributing to the design and the development of content, the creation of best practices documents, and leading the bio conversion process; served as editor of firm’s internal newsletter; served as a copywriting, editing and proofreading resource for internal and external communications.

In this role, I provided marketing and business development support firmwide. This included: the creation and distribution of press releases as well as internal and external communications; coordination of firm events and industry conferences; collaboration with external designer to develop marketing materials; management of firm sponsorships and related contracts and contributions; participation in website redesign, including RFP creation and response, internal surveys, focus groups, content development and photo shoots.

Supported the development of marketing, branding and public relations campaigns. Managed multiple client project schedules and budgets simultaneously. Conducted market research. Managed client contact database. Provided copywriting assistance. *also intern May 2004-August 2004*