Part of the marketing and communications team at Keshet International (KI), the leading global content producer and distributor. Working across KI's diverse slate of finished tape and formats, as well as its production and distribution subsidiaries: Keshet Studios (LA), Tresor and Keshet Germany (Munich), Keshet UK (London), as well as the head office in Tel Aviv.KI’s catalogue represents the entire range of programming genres including drama, comedy, entertainment, and factual, including hit drama Prisoners of War, upon which the prime time Emmy® winner Homeland was based; gripping espionage thriller False Flag; high octane game show Boom!; successful talent shows Rising Star and Master Class and international Emmy® Award-winning ‘buddy comedy’ Traffic Light.

Responsible for all marcomms associated with the set-up, launch and day-to-day running of PBS’s first channel outside of the US, which operates very much like a start-up. Day to day tasks include:-• Developing key messages and building the reputation of PBS, it’s content, associated talent, and UK executives alongside the channel itself• Managing relationships with key UK stakeholders (platforms, media outlets, distributors, industry events, producers) and US ones (NOVA, Frontline, PBS and PBS International)• Briefing, commissioning and managing agencies (media planning, creative, website, PR, listings, DVD distribution and production)• Generating programme PR campaigns, alongside weekly listings and highlights• Managing all on and off-air marketing, including promos, on-screen presentation, continuity, and complementary social media activity, including generating assets.Key successes include:-• Devising and implementing a high-profile launch PR campaign (total AVE +£1m in Yr 1)• Developing valuable third party partnerships, including US Embassy and British Library.• Devising and implementing a 360 marcomms campaign to launch filmmaker Ken Burns in the UK, including a Q&A hosted by Lord Puttnam at the BFI, plus various interviews.• Managing the UK PR campaign for the BBC4 premiere and DVD release of THE VIETNAM WAR (it made numerous Top 10 TV lists for 2017 and is a Top 10 selling DVD)• Building the UK DVD business from 10 to 200 titles, and making it profitable. • Teaching myself to edit and upload promos for broadcast.

Responsible for transforming the UKTV network’s profile in the trade and business press while in this newly created role. Day to day tasks included:-• Working with relevant stakeholders to generate key messages and weekly news stories• Profile building key UKTV staff via interviews, features, plus speaker opportunities• Writing PR strategies, press releases, speeches, award entries and lines against enquiry.Key achievements included:-• Managing all trade communications surrounding UKTV’s ambitious network rebrand (40 trade stories generated 300+ positive PR items in just nine months)• Devising and implementing UKTV’s first awards strategy, resulting in UKTV winning 31 industry awards for its rebrands, including two IPA Awards• Producing MGEITF’s 2007 screening programme and member Advisory Committee.

Responsible for devising, implementing and delivering noisy consumer PR campaigns to drive profile and ratings across Dave, Drama, Gold, Yesterday and Eden• Managed an internal PR team of four, an external PR agency and a significant six figure PR budget, while reporting to senior stakeholders internally and externally• Delivered high profile channel events, programme launches and news announcements, alongside detailed campaign evaluation and analysis.• Worked with Sir David Attenborough, Bruce Forsyth, Jo Brand, Steve Coogan, Richard Hammond, Simon Schama, and Terry Wogan on a variety of programme-led campaigns.

Created the PR infrastructure to launch this highly successful US brand in the UK, including negotiating essential TV listings and EPG contracts; setting up PR photo libraries and TV preview systems; securing listings in key TV magazines and newspapers.

Responsible for PR-ing Sci-Fi Channel and film offering, The Studio, with support of small team.• Worked closely with international colleagues and head office in LA to ensure clarity of brands and parent company messages.• Created CSR scheme with Westminster Council involving 140 volunteers and 14 charities.• Helped develop and manage high-profile marketing initiatives with third parties, including Sci-Fi Shorts and The Studio Completion Fund with Ridley Scott, Terry Gilliam and UCI Cinemas; Sci-Fi Gamer, a national gaming championship with Universal Games and UCI Cinemas

Responsible for all UK commissions and associated talent, including Barry Norman’s Film Night and Moviewatch with Richard Jobson, plus The Oscars (when it moved from BBC to BSkyB).• Negotiated UK PR days with high-profile US talent, including Spike Lee and William Friedkin.• Also for UK television premieres of major Hollywood blockbusters, and Sky Movies’ sponsorship of Shakespeare in Love and Lock, Stock & Two Smoking Barrels plus Unit PR for Sky Originals.

Worked as part of a team building the profile of then relatively ‘unknown’ talent, including Davina McCall, Melanie Sykes, Melinda Messenger, Emma Noble, and Denise Van Outen.• PR-ed live comedy tours, videos and TV shows of Jack Dee, Lee Evans and Victoria Wood.• Managed day-to-day PR for Michael Flatley’s Lord of the Dance Tour.• Responsible for PRing the UK’s first World Skate Boarding Championship, Generation X ’97.