• Leads the marketing, communications, and creative team in all strategy, development, and outreach efforts for TriState Health, its ambulatory clinics, their retirement home, and medical spa.• Develops and implements the annual marketing/communications strategy across multiple platforms, including digital media, traditional media, public relations, and content marketing.• Presents all results and return on investment for integrated marketing plans to the Chief Executive Officer and other Executive members.• Translates content into omnichannel marketing campaigns through media channels that meets the wants and needs of the consumer.• Oversees all crisis communication, media relations, and internal communication efforts. • Manages all marketing and communications vendor contracts and negotiations. • Advisor for, and established an Employee Engagement Committee with Human Resources.• Trains and supports all marketing and communications staff in furthering their technical skills, career development, and overall engagement in the culture of the facility.• Ran and oversaw the complete rebrand of Tri-State Memorial Hospital to TriState Health, including wayfinding signage, website overhaul, updating maps, brochures, and other various collateral.• Implements and evaluates strategic planning to meet overall business goals from patient experience and perception, to brand loyalty and operational efficiency. • Oversaw the creative development, media buys, and implementation of the hospital Foundation’s capital campaign for a new inpatient and dietary wing which successfully brought in over $9M. • Acts as Public Information Officer in all crisis communication and command center incidents.• Works directly with IT to consistently evaluate the digital patient experience.• Works directly with Human Resources to develop engagement and wellness programs to drive culture and retention.

• Worked closely with Chief Operating Officer as the lead creative, overseeing advertisements, commercials, and billboard design pertaining to marketing campaigns.• Wrote campaign content with the help of the Community Relations Coordinator.• Designed creatives for all brochures, rack cards, social media content, and email blasts.• Coordinated vendor relationships and contracts with Chief Operating Officer.• Maintained website design and content for the company and the employee blog.• Ordered all promotional products for the entire company.• Designed all internal forms and marketing requests for the hospital.• Photographed and recorded events as needed.

• Designed logos, brochures, business cards, mailings, signs, banners, and marketingmaterials for a variety of clients.• Worked closely with the Materials Department and Marketing Director at Gritman Medical Center to update forms, signage, and collateral to align with their new brand.• Ordered promotional products for multiple local companies.• Edited, proofed, and implemented increased production strategies.• Oversaw all pre-press production and managed the upfront team.• Budgeted closing sales every two weeks.

• Collaborated with the marketing team on promotion through advertisements and events.• Responsible for all aspects of design, social media posts, and email blasts.

• Worked with upper management to improve floor production and team motivation.• Managed teams of up to six people.• Collaborated with peers to meet store goals regarding customer satisfaction and inventory regulations.• Helped maintain the production of the pharmacy while also managing production on the sales floor.• Balanced up to eight tills a night with a budget of $200 - $2,000 each.• Maintained vendor relationships.

• Worked with the creative and marketing team to design internal projects for faculty and staff.• Attended photo shoots when needed and worked in bindery/production.