I completed a Certificate III in Horticulture with subjects ranging from Propagation, Soil Nutrition, and Pruning to Collecting Native Seed and Implement a Revegetation Project.

MessageMedia is a global technology company providing business messaging for more than 45,000 customers across the world. MessageMedia customers use our appointment reminders, notifications, rostering alerts and payment reminders to increase revenue, productivity and efficiency.Responsibilities include:• Collaborate with marketing team and senior leadership to create and implement a content marketing strategy and content schedule• Liaise with stakeholders at all levels to ensure content meets varying requirements across the business• Produce content that engages, inspires and educates MessageMedia’s audience and generates leads, such as blog articles, social media posts, ebooks and white papers• Create and research new ideas for content based on business priorities, opportunities and company strategy• Create and manage content on the MessageMedia website (WordPress)• Identify case study opportunities, Interview customers and produce written or video case studies• Edit colleagues’ content to ensure tone of voice, brand and style is maintained• Work closely with SEO agencies and SEO Manager to ensure content meets SEO best practiceKey achievements:• Worked in a small in-house team to update the MessageMedia website, overseeing this team after the departure of key members and managing all internal and external feedback• Wrote, edited and/or proofread content for new MessageMedia website• Assisted in website creation in WordPress, setting up pages and uploading content/images• Reinvigorated MessageMedia’s blog after several years of minimal content• Revived social media presence (primarily LinkedIn and Facebook) to ensure content is posted regularly, and started promotion to colleagues to sharing content to increase visibility• Established processes for case studies, content requests, management of images and more• Initiated a content meeting to ensure collaboration and consistency• Wrote the MessageMedia editorial style guide to ensure consistency

Clients included Motorola Solutions (in-house), Oasis Horticulture, Nursery & Garden Industry Victoria, Whiteboards Victoria, CDC Australia and others.Key skills:• Write/edit engaging content for social media, blogs, websites, media releases, feature articles, enewsletters and collateral• Manage, edit and upload content to CMS eg WordPress, SharePoint, Joomla, iMIS• Extensive stakeholder engagement to ensure content needs were met across the business• Create communications schedules for campaigns or blog sites• Monitor readership and reach via analytics tools such as Google Analytics to improve results• Research and write about a broad range of topics• Proofread and fact-check

NGIV is the peak industry body representing the interests of the Victorian horticulture industry.Key responsibilities:• Promotion and communication of key aspects of NGIV to both internal and external stakeholders• Manage and maintain content on NGIV's communication platforms: website, industry publications, weekly enewsletters, eDMs and social media• Management of NGIV's monthly (hard copy) magazine: formulating the content plan, copywriting and editing articles, sourcing images, liaising with design and proofreadingKey achievements: • Published NGIV’s inaugural special edition for the Melbourne International Flower and Garden Show 2018 – with a new consumer focus – within a very short time frame and to a high standard• Caught up magazine publishing schedule which was two months behind when I commenced• Introduced a style guide for the magazine• Produced weekly emails with a broad range of content for readers and consistently high editorial standard

Motorola Solutions connects people through technology, providing communication networks, applications, devices and services. Our customers include leading organisations in mining, agriculture, manufacturing, retail, education, hospitality, transport and logistics, in addition to government and public safety agencies.Key responsibilities:• Create communications plan for external content in consultation with stakeholders and ensuring alignment with company strategy • Manage, write, curate and post content to Motorola Solutions’ corporate website and blog (SmartCom) in WordPress, ensuring company messaging is consistent throughout• Distribution of content via quarterly enewsletters, social media and external media eg industry publications• Research and write feature articles, white papers and marketing material• Produce case studies and customer testimonial articles and videos, and secure customer approvals. Clients include Grand Prix Corporation, Western Australia Police, Christchurch International Airport, Vale and Hillsong Church among many othersKey achievements: • Converted hard copy client magazine to a WordPress website, cutting print costs of $80,000 per annum• Raised ad hoc publication of client enewsletter to regular quarterly issues, maintained for more than five years• Consistent rate of 2.5 new articles per week posted to the corporate blog for over 18 months• Increased website visitors by 74% from the previous year, largely via organic searches• Redesign of case study process and layout resulting in reduced costs, better approval rates and faster turnaround• Successful completion of more than 45 written or video case studies• Creation of Motorola Solutions’ first ANZ capability statement after extensive stakeholder liaison

Key responsibilities:• Managing and creating content for the Member of Parliament’s website • Creating content for brochures and newsletters for electorate distribution• Writing and promoting press releases to media and the community• Planning and implementing communications schedule within budgetKey achievements:• Improved website usability and currency of content • Regular publication of promotional articles, press releases and other coverage in local media

Key responsibilities:• Create content plan, copywrite, edit and manage publication of Dimension Data’s annual client magazine from concept through to publication• Copywrite brochures, industry journal articles and other collateral• Copywrite case studies, win stories and references• Copywrite/edit content for publication in global staff newsletters and magazines• Source and write news articles and stories for the Dimension Data intranet (SharePoint)Key achievements:• Copywriting thought leadership articles for all verticals and CEO message for the annual magazine• Writing and securing customer approval for a case study about the Victorian Bushfires Royal Commission• Worked with team members to maintain posting rate of three articles per week to SharePoint intranet site