As a lecturer at Collarts, I had the privilege of guiding and inspiring third-year degree students through marketing research tailored specifically for the arts and entertainment industry. Throughout the semester, I developed and delivered comprehensive lecture material spanning a 12-week curriculum. My aim is to equip students with the skills and knowledge necessary to plan and execute practical marketing research effectively within their field of study.Key topics covered in the course include:• Overview of the marketing research process• Exploration of various research designs• Identification of sources for marketing data• Introduction to data collection methods• Understanding qualitative and quantitative research methodologies• Standards for measurement and questionnaire design• Implementation of sampling procedures• Utilization of communications technology in market research• Techniques for market analysis and forecastingIn addition to lectures, I facilitated a weekly one-hour tutorial and workshop to provide students with a platform for discussion, exploration, and hands-on learning. Through these interactive sessions, students were encouraged to apply theoretical concepts to real-world scenarios, fostering a deeper understanding and appreciation for the subject matter.Furthermore, I offered guidance and support throughout the semester, including the marking of three assignments designed to reinforce learning objectives and showcase students' mastery of marketing research principles.I am deeply committed to nurturing the next generation of marketing professionals and empowering them to thrive in the ever-evolving landscape.

A privately owned Australian healthcare company that develops and distributes innovative products that assist people to live healthier lifestyles. The role involved marketing products distributed in Pharmacy, Sport Medicine and online channels and distributed internationally. Working closely with the CEO, the Director of Sales (Aust/NA), the Managing Director (International Sales/Finance) and Business Development Manager my role was to develop and initiate marketing and communication strategies across the portfolio of brands to deliver on the business objectives both nationally and internationally.

The role of Brand Manager at UPI as support to the Marketing Manager covered a wide variety of both marketing and product related responsibilities and was a very hands on role. This allowed me to strengthen the skills I had developed during previous positions and develop me into the eventual role of Marketing Manager (as per above).

During my time at Disegno I had the privilege of serving as an Account Manager for a diverse portfolio of clients spanning the packaging and consumer product sectors. Notable among these clients were industry leaders such as JELD-WEN Windows and Doors, Don/KRC, ALDI, VIP Petfoods, chef.com, Viridian, Metricon, and Luv-a-Duck.My tenure in this role was marked by a rich array of experiences, allowing me to cultivate a deep understanding of various industries and activities. Within this dynamic landscape, I adeptly managed advertising campaigns, spearheaded brand management initiatives, fostered valuable sponsorship relationships, and crafted compelling collateral for high-profile partnerships like JELD-WEN/St Kilda.One particularly enriching aspect of my journey was my involvement with the Lord Mayor’s Charitable Foundation, a Melbourne-based philanthropic organization and Australia’s largest community foundation. This account management role allowed me to delve into a diverse array of responsibilities encompassing website management, SEO strategy implementation, marketing strategy formulation, packaging design, event coordination, copywriting, and creative direction.This multifaceted role honed my ability to navigate complex challenges and deliver impactful solutions across the marketing spectrum, by leveraging a blend of strategic foresight, creative thinking, and meticulous attention to detail.I am deeply passionate about fostering meaningful connections and driving tangible outcomes in the realm of marketing. Whether it's conceptualising innovative campaigns, optimising digital strategies, or orchestrating seamless events, I thrived on the opportunity to make a positive impact and drive growth for the clients.

The primary role focused on the licensing of Holden that aims to raise consumer awareness of the GM Holden brand. This included the coordination of advertising/ promotional activities, and the distribution of new Holden Racing Team (HRT) merchandise. This in turn involved the supply, distribution and tracking of all such materials to ensure the increased brand awareness and revenue for HRT/Holden.