Rebecca Frye Email & Phone Number

Creating wildlife and people-friendly gardens through organic, sustainable practices.

Harpers Ferry, Wv

• Participated in development and implementation of fundraising and campaign strategies.• Assessed and overhauled gift acknowledgment process resulting in 48-hour response time. • Crafted unique and engaging acknowledgments for all donor levels including CEO's major donor notes.• Managed lobby day scheduling; trained volunteers and attended congressional meetings to discuss legislative priorities.• Drafted/edited campaign advocacy tools including social media posts, blogs, and website updates.• Ensured department goals and deadlines were met by assembling project tracking spreadsheets and editorial/marketing calendars.• Increased media coverage by building relationships with reporters, writing press releases, and responding to media inquiries.

Warrenton, Va

• Developed and implemented fundraising strategies.• Organized highly successful community awareness and fundraising events.• Created communication and marketing materials such as press releases, social media posts, and newsletters.• Built relationships with businesses and community groups, expanding visibility and increasing resources. • Recruited, trained, and retained volunteers.

Barrel Oak Winery

• Directed farmer’s market operations including recruitment and management of vendors and staff, logistics, conflict resolution, publicity, and customer engagement.• Planned, managed, and promoted large community events.• Managed and trained tasting room staff; implemented new training techniques and materials.• Developed social media marketing program, tracked analytics and monitored trends. Updated websites.

Chicago

• Directed MFA’s national humane education program targeting hundreds of middle and high schools each semester; researched and revised curriculum (web sites, presentations, and print materials) to ensure maximum effectiveness. • Managed and motivated six onsite and remote staff members, ensuring weekly goals were met and solving day-to-day problems. • Oversaw internship and volunteer programs, recruiting and screening about 100 candidates; updated and improved materials.• Promoted organization’s accomplishments through quarterly press conferences and interviews with national media outlets. • Developed relationships with donors; coordinating and attending monthly fund-raising and donor cultivation events.

Washington D.C. Metro Area

• Promoted organization by speaking monthly at conferences, shareholder meetings, trade shows, and community events. • Spearheaded educational outreach program and built credibility by establishing relationships with multiple national charities, foundations, and Fortune 500 companies. • Enhanced humane education program’s online presence through web site overhaul and social media, quickly recruiting thousands of fans and celebrity support.• Coordinated with advertising, communications and development teams to produce marketing materials including PSAs, action alerts, direct mail, and merchandise. • Regularly researched grant opportunities and contributed to proposals; cultivated donors at special events.

Washington D.C. Metro Area

The Humane Society of the United States/The Fund for Animals/Farm Sanctuary• Interacted with decision-makers and their staff at the federal, state, and local levels increasing support for animal protection legislation through increased meetings, bill sponsorship, and supportive votes. Developed campaign materials including reports, fact sheets, and action alerts to facilitate efforts.• Assisted in the organization and implementation of Lobby Day, teaching about 100 volunteers from across the country how to advocate before Congress.• Obtained and analyzed information on suspected animal abuse situations, performed undercover investigations, and prepared detailed investigative reports.• Co-taught national disaster preparedness courses; assisted with curriculum development.• Significantly improved volunteer management by initiating and supervising the development of a specialized database. Recruited, interviewed, and deployed hundreds of volunteers nationwide for successful disaster responses.• Deployed to multiple disasters providing onsite volunteer management, animal rescue, and emergency animal sheltering. Received Circle of Excellence award for Katrina deployment. • Successfully led the nation's first farmed animal protection ballot initiative by implementing campaign strategies and overseeing day-to-day operations of campaign in 56 counties.• Recruited, coordinated, and maintained more than 900 statewide volunteers. Trained volunteers in signature gathering, phone-banking, and letter-writing. Received recognition for personally collecting the most signed petitions (11,000) throughout campaign.• Served as primary field media contact, giving 15 radio, print, and television interviews.• Produced weekly electronic newsletters, action alerts, and other campaign materials.

High Springs, Florida, United States

Master Of Science (Ms; Abt), Environmental Science/Public Policy

Bs, Mass Communications/Public Relations