Rebecca Frye Email & Phone Number

Creating wildlife and people-friendly gardens through organic, sustainable practices.

Harpers Ferry, WV

• Participated in development and implementation of fundraising and campaign strategies.
• Assessed and overhauled gift acknowledgment process resulting in 48-hour response time.
• Crafted unique and engaging acknowledgments for all donor levels including CEO's major donor notes.
• Managed lobby day scheduling; trained volunteers and attended congressional meetings to discuss legislative priorities.
• Drafted/edited campaign advocacy tools including social media posts, blogs, and website updates.
• Ensured department goals and deadlines were met by assembling project tracking spreadsheets and editorial/marketing calendars.

Warrenton, VA

• Developed and implemented fundraising strategies.
• Organized highly successful community awareness and fundraising events.
• Created communication and marketing materials such as press releases, social media posts, and newsletters.
• Built relationships with businesses and community groups, expanding visibility and increasing resources.
• Recruited, trained, and retained volunteers.

Barrel Oak Winery

• Directed farmer’s market operations including recruitment and management of vendors and staff, logistics, conflict resolution, publicity, and customer engagement.
• Planned, managed, and promoted large community events.
• Managed and trained tasting room staff; implemented new training techniques and materials.
• Developed social media marketing program, tracked analytics and monitored trends. Updated websites.

Chicago

• Directed MFA’s national humane education program targeting hundreds of middle and high schools each semester; researched and revised curriculum (web sites, presentations, and print materials) to ensure maximum.
• Managed and motivated six onsite and remote staff members, ensuring weekly goals were met and solving day-to-day problems.
• Oversaw internship and volunteer programs, recruiting and screening about 100 candidates; updated and improved materials.
• Promoted organization’s accomplishments through quarterly press conferences and interviews with national media outlets.
• Developed relationships with donors; coordinating and attending monthly fund-raising and donor cultivation events.

Washington D.C. Metro Area

• Promoted organization by speaking monthly at conferences, shareholder meetings, trade shows, and community events.
• Spearheaded educational outreach program and built credibility by establishing relationships with multiple national charities, foundations, and Fortune 500 companies.
• Enhanced humane education program’s online presence through web site overhaul and social media, quickly recruiting thousands of fans and celebrity support.
• Coordinated with advertising, communications and development teams to produce marketing materials including PSAs, action alerts, direct mail, and merchandise.
• Regularly researched grant opportunities and contributed to proposals; cultivated donors at special events.

Washington D.C. Metro Area

• The Humane Society of the United States/The Fund for Animals/Farm Sanctuary
• Interacted with decision-makers and their staff at the federal, state, and local levels increasing support for animal protection legislation through increased meetings, bill sponsorship, and supportive votes. Developed.
• Assisted in the organization and implementation of Lobby Day, teaching about 100 volunteers from across the country how to advocate before Congress.
• Obtained and analyzed information on suspected animal abuse situations, performed undercover investigations, and prepared detailed investigative reports.
• Co-taught national disaster preparedness courses; assisted with curriculum development.
• Significantly improved volunteer management by initiating and supervising the development of a specialized database. Recruited, interviewed, and deployed hundreds of volunteers nationwide for successful disaster.

High Springs, Florida, United States

Master Of Science (Ms; Abt), Environmental Science/Public Policy

Bs, Mass Communications/Public Relations