Rebecca Garrett Email & Phone Number

Santa Clara, California, Us

Lead measurement, engagement strategy, and guest speakerships for the Intel On Series proprietary events focused on driving new business growth, building awareness, increasing brand preference, and creating brand ambassadors through customer-centric, high-touch, and immersive experiences. Collaborate with global verticals to curate experiences and deliver a One-Intel narrative that highlights Intel technology through customer enterprise use-cases.Develop and produce mainstage content featuring customer panels, luminary keynotes and guest speakers strategically curated to amplify key messaging and product roadmaps. Elevate breakout program effectiveness by refining processes related to call for speakers, speaker management, preparation, and asset organization utilizing the RainFocus platform. Enhance global event measurement strategy by fostering key stakeholder relationships to gather feedback, developing comprehensive project plans, and delivering in-depth post-event reports.Establish a custom and personalized attendee engagement program for Intel Vision and Intel Innovation with a self-sustaining model, designed to adapt and scale globally YoY. Executed successful mainstage executive panel at Intel Vision achieving an 80% satisfaction rating. Spearheaded Intel Innovation luminary speaker sourcing and management process, collaborating on topics and speaker briefs.

Seattle, Wa, Us

Engaged to lead strategy and produce event content focused on synthesizing brand messaging, products, and solutions into compelling stories for all global events owned by Amazon Ads, or third-party industry events.Partner across global verticals (Prime Video, Audible, AWS, Twitch, Wondery, Freevee, FireTV, etc.) to curate and showcase customer-centric content through diverse voices and perspectives to elevate thought leadership, brand awareness, perception, and consideration. Create/manage all event programming; keynotes, fireside chats, speeches, panel discussion, and breakout sessions according to objectives. Elevate event content/themes/messaging and integrate into overall go-to-market strategy across all channels (website, social media, blogs).Analyze content contributions from cross functional teams to ensure strategy aligns with stakeholder and brand objectives across content briefs, program design, run of show, internal/external speaker recommendation/procurement, stakeholder, and executive communications. Manage two high performing direct reports. Coach on individual projects and contributions. Successfully mentor team member into career path promotion. Execute successful inaugural IAB Upfronts event content resulting in event content score of 4.3 of 5. Received accolades for exceptional event. Spearhead event content strategy and production for preeminent global events; Amazon Ads unBoxed (flagship proprietary event), Amazon Accelerate, Mobile World Congress, Cannes Lions Festival of Creativity, IAB Upfronts UK, Advertising Week (APAC, LATAM, Europe, Asia).

Belmont, Ca, Us

Facilitated end-to-end corporate internal/external events. Managed development processes collaborating with internal teams, field/corporate communications, and customer advocacy teams.Led overall event strategy development and marketing initiatives through measurement, content briefs, agenda design, run of show, and internal/external speaker recommendation and handling, stakeholder, and executive communications. Advised on best practices and proactively sought opportunities to repurpose content across all events. Coordinated with corporate marketing to deliver on-brand presentations/set benchmarks to measure results. Presented findings to leaders. Led oversight of cross-functional teams and managed RC’s presence at global events.Directly managed three full-time staff and independent contractors. Oversaw and trained on individual projects and contributions.Devised and managed content strategy and logistics for virtual user conference resulting in the highest number of attendees for any RingCentral virtual event.Executed successful analyst and product launch event with 40 analysts resulting in an event score of 4.93 out of 5.

San Jose, Ca, Us

Senior Event Strategy and Program Management consulting for Cisco Live event. • Partner with executives on event goals, priorities, and tactical plans; driving successful events that captivate attendees, produce significant results and exceed corporate objectives • Research, identify and acquire renowned keynote speakers• Coordinate and align engaging presentation content and manage onsite details• Drive event program strategy; manage creative and event briefs• Serve as production liaison managing show flow, AV requirements, and production design• Engage and onboard innovative programs, devise overall messaging and content. Provide marketing support and ensure alignment to the overall production• Retain and direct event logistics pre-event and onsite; F&B, security, event, and volunteer staff• Originate and execute the comprehensive design for the Cisco Empowered Women’s Network Program. Devise supporting marketing content• Obtain and manage partners, sponsors, vendors, and speakers• Contribute expertise on post-event reconciliation; debrief meetings, roll-up reports, and survey results

Denver, Colorado, Us

Greenwood Village, Co, Us

Hired to direct marketing efforts, events and communications focused on increasing prospects and selling efforts.Developed and executed public relations, social media and awards.Created and launched quarterly integrated marketing campaigns. Planned and executed 25+ internal/external annual events and tradeshows with a conservative $80k budget.Drove rebranding project to completion; redesigned collateral, website, and internal/external communications.

Volunteer position for the Business Marketing Association• Oversees Keynote committee and recruits all speakers for Associations’ keynotes and workshops.• Oversees Member only committee and events • Oversees Breakfast Round Table committee and events

Volunteer position for the Business Marketing Association• Recruits all speakers for Associations’ keynotes and workshops.• Handles details of travel logistics and A/V needs.• Disseminates all speaker information to the promotions committee and web site committee.• Introduces speaker at the event.• Provides the speaker with a summary of the event evaluations.

Volunteer position for the Business Marketing Association.• Organized, planned and executed the Association's only annual fund raising event.• Ran committee of volunteers • Responsible for all communication with talent, schedules and promotion• Organized, planned and ran silent auction during event• The event resulted in an increase of profit both years

Directed marketing, communications and events for 12 individual programs. Designed and executed marketing programs to increase prospects and drive sales efforts.Successfully rebranded company’s largest program, Tribal; new logo, graphics, style-guide, and website. This program resulted in $1.5M in sales, added 200 new brokers. 20 producers generated $625k revenue.Drove 35 successful tradeshow events annually with a $50k budget.

Centennial, Colorado, Us

• Created and managed new revenue generating programs. Developed and implemented advertising programs, reach campaign creation, researched and developed media schedule and management of media placement and budget.• Developed, launched and executed all strategic marketing campaigns, including new product launches and delivered results and detailed analysis. • Managed and executed client communication strategies and tactics, managed client preferences and perceived value. Identified media strategy and speaking events for key executives. Managed PR efforts, including industry publications, local and national media and presentation development. Developed and executed internal communication plans. Managed cross-functional support of the internal and external corporate communications strategies. • Planned, organized and administered all client, prospect and tradeshow events. Served as the company representative at all events and professional associations.• Designed and implemented educational offerings, including webinars, user conferences, round tables, etc. for both prospective and current clients.

Omaha, Ne, Us

• Received RFPs from brokers and provided financial information of required insurance coverage, and administer service on procedural problems. Conducted presentations to employer groups and policyholders on billings, claims, and enrollment procedures. • Performed underwriting on cases under 100 lives and quoted premium rates. Delivered policies and certificates to the policyholder, prepared proposals and conducted followed up. Reviewed written proposals prior to presentation. Reviewed booklets & materials for accuracy and delivered to policyholder.• Coordinated processing of all requests generated during employer/government groups open enrollment and assisted in the coordination and preparation of materials for workshops.

Cherry Hills Village, Co, Us

• Coordinated, supervised and directed all aspects of the Sales & Catering Department. Responsible for selling, planning and implementing all aspects of member events. Detailed communication with the member, development of event timeline, décor & menu, procuring rental equipment, entertainment and contracting. After event follow up and satisfaction evaluation.• Responsible for planning, evaluating, organizing and directing the activities of the Banquet Manager, Servers and Catering Assistant.• Achieved departmental and individual budgeted revenues for banquet and catering food, beverage and rental. • Full efficiency with Caterease & Club Tec software applications. Achieved the highest member satisfaction ratings in club’s history.

• Business Planning & budget preparation for strategic initiatives. Responsible for development, rollout and management of company's internal communication strategic plan. Responsible for keeping employees fully engaged through culture, events and leadership training.• Responsible for the building and maintaining of a large portfolio of vendors and services. • Managed a $350,000 department budget. Planned and directed the title sponsorship of the Denver Grand Prix in 2005. Planned, organized and executed client tradeshows & events; event research, external vendor relationship development, procurement, collaboration on marketing & advertising materials and wrap-up reports.• Implemented employee communication and recognition systems, interactive employee intranet and philanthropy campaigns. Managed intranet news site with bi-weekly updates and articles. Implemented Ambassador and rewards & recognition programs.

Colorado Springs, Colorado, Us

• Delivered marketing support and management to a 45 associate Financial Planning Firm. Monitored associate's sales and referral activity, marketing budgets, advertisement budget & placement and coordinated firm's training calendar. • Established Board of Advisors concept resulting in increased sales. Planned and directed monthly staff and firm meetings. Created and produced firm newsletter and marketing collateral. • Directed all client and firm events from pre-event planning through event wrap up reports. Responsible for speaker arrangements and management of vendor relationships.

Boston, Ma, Us

• Delivered marketing support and management to a 45 associate Financial Planning Firm. Monitored associate's sales and referral activity, marketing budgets, advertisement budget & placement and coordinated firm's training calendar. • Established Board of Advisors concept resulting in increased sales. Planned and directed monthly staff and firm meetings. Created and produced firm newsletter and marketing collateral. • Directed all client and firm events from pre-event planning through event wrap up reports. Responsible for speaker arrangements and management of vendor relationships.

Bachelor Of Arts, Speech Communications

Speech Communications