Successfully ideate global consumer & professional GTM influencer mktg strategies, liaison for global markets, lead in-house IM team, manage external agencies & budgets to efficiently execute campaigns in North America; ultimately increasing online / social traffic, sales & brand recognition within key target demographics for OPI - the #1 salon brand worldwide. INFLUENCER MARKETING ::Build, manage & expand influencer talent, network, outreach programs & event experiences i.e. OPI Influencer network, Prestige Influencer Mailings, Influencer Outreach, Vetting, etc. Identify & cultivate relationships with key nail, beauty, lifestyle & entertainment influencers & bloggers on Instagram, Facebook & YouTube Develop relevant influencer / consumer facing campaigns & oversee user-generated content (images, video, copy) to go live on brand’s online platforms (website, eBlast, social) i.e. Breakfast at Tiffany’s Sweepstakes, Kerry Washington for Washington DC Collection Autograph Signing at Ulta Beauty, Universal Pitch Perfect 3 Holiday Sweepstakes, etc.Work closely with celebrities, public figures & high profile influencers & their management teamsPUBLIC RELATIONS :: Oversee brand publicity, media relations, press content & event planning from inception to completion i.e. Guinness World Record’s Longest Manicure Bar, OPI x Hello Kitty Food Truck, etc. Collaborate & work in tandem with global & North America cross functional teams (Retail, Professional Products, eCommerce, Education, Digital, Trade Mktg, Sales)Negotiate contracts for brand partnerships, spokespersons, influencers, brand ambassadors, product & social based cross promotional activations, working closely with in-house & external legal teams for long formMonitor reporting i.e. weekly press highlights, ad value, post event recaps, partnership activations with inclusion of analytics impressions, ROI, conversion rates, etc.Daily interaction with consumer + trade publications

OPERATIONS - Own and operate a boutique digital PR and marketing agency for a variety of industry clients.• Manage all levels of business operations of an 8 – 12 client roster with tasks including project budgeting, client relations, account planning, new business strategizing and pitching, etc.• Manage full-time staff and freelancers with use of online project management system TeamWork, developing implementation timelines for product launches, events, etc.• Approve and oversee all areas of work, i.e., press releases, blog content, social content, press pitches, website creation / creative, marketing collateral, billing, etc.• Spokesperson for Elevate, speaking on national and international speaking platforms at various marketing conferences PUBLIC RELATIONS / MARKETING - Successfully gain positive media for clients in the online and print space.• Develop, implement and track PR and marketing strategies from initial stages of brand / rebrand creation stages• Manage online reputation and credibility for clientele through digital PR with use of online newsrooms, (creating custom newsrooms) resulting similar to SEO results in page rankings• Maximize relationships and cross promote clients in efforts to amplify media relations and increase overall impressions• Provide clients with weekly results evaluating digital PR online press picks ups *Google indexed, prospects into sales funnel, traffic to targeted site with use of Infusionsoft• Develop and implement branding initiatives (logo, website, social, press) and sales funnels working with in-house and outsourced design & programming teams

ACCOUNT SERVICE - Efficiently managed multiple accounts in different industries, created strategic marketing campaigns, served as day-to-day client contact, & effectively oversaw & managed clients’ budgets.• Developed creative briefs & copy for print and & profitability reports• Oversaw client budgets, monthly billing & campaign spending budgetsPUBLIC RELATIONS - Garnered positive media coverage exposure through strategic public relations planning & media relations.• Led the Super Bowl XLII Host Committee’s “Spike the Super BallTM” media & event tour throughout Arizona, planning more than 40 promotional events leading up to the Super Bowl XLII• Pitched press releases, media advisories and post-event photo releases for Super Bowl XLII Host Committee and successfully garnered a wide array of media coverage• Routinely compiled editorial calendars, media lists, media timelines, & advertising value reports• Supervised interns & managed workflow and job assignmentsDIGITAL MEDIA - Managed multifaceted accounts that demanded daily involvement with interactive content.• Sole liaison between clients & interactive, built innovative & functional CMS websites, i.e., developed Website strategy, sitemaps, use of flash animation, website content, copy writing, editing• Developed strategies & content for opt-in email marketing campaigns, i.e., research, developed landing page strategies, provided content, gave creative direction• Researched eBlast effectiveness by pulling analytic results using Exact Target • Consulted & provided clients with online banner ad campaigns, i.e., banner ads, text ads, etc.SOCIAL MEDIA - Managed marketing on social media outlets by displaying positive & strategic messaging on their social outlets (i.e., Facebook, Twitter, YouTube, Four Square, LinkedIn, etc.).• Developed social media campaigns• Managed social media content• Monitored weekly/monthly growth & researched past & existing marketing strategies for effectiveness

Assisted financial representatives with meeting weekly and monthly marketing goals by contributing in the selling of financial products and packages by preparing and marketing customized marketing portfolios, warm and cold calling, and setting up one-­‐ on-­‐one meetings with prospective clientele.