Rebecca Gonzalez Email & Phone Number

Newport Beach, California, Us

🍊Orange Marketing helps B2B SMB companies succeed with HubSpot by offering implementation, optimization, and operational support across all Hubs: Sales, Marketing, Service (Help Desk), and Content (Website).🏆HubSpot Diamond Partner 🏆Women-owned business | WBENC certified and SBA WOSB Women-Owned Small Business Certified🏆HubSpot Onboarding Accredited 🏆HubSpot Data Migration Accredited 🏆HubSpot Marketing Impact Award winner 🏅SERVICES👉Configuration, setup, and onboarding of full HubSpot stack👉Customize HubSpot for your sales, marketing, and Help Desk teams👉Sales pipeline & automation design/implementation👉Data migration of any CRM into HubSpot👉Content migrations: website, blog, knowledgebase👉Extensive automation configuration👉Ongoing operations support👉HubSpot improvement audits for established systems 💪EXPERTISE⭐Revenue Operations (RevOps)⭐Sales ⭐Marketing ⭐Paid Media Management⭐Website ⭐Content⭐Customer Success🦸🏻‍♀️WHO WE HELP👉SMB B2B👉SaaS (FinTech, HR, Medical & more)👉Technology👉VARs

Executed full Marketing implementation and re-branding focused on lead generation and revenue creation via email, social, trade show support, and content generation. Full HubSpot CRM sales and marketing software implementation. Major campaign included the relaunch of app.SmartTRAK.com. Eventually took on software management for primary SmartTRAK application. And, we relaunched www.smarttrak.com externally facing website on HubSpot CMS. Whew!

Dublin, Coolock, Ie

Created Allergan's vertically integrated I.T. Digital Marketing Services team. The team supported all digital asset build services for 30+ brands and 250+ websites and applications that included both DTC Direct-to-Consumer and HCP Healthcare Provider brand and loyalty CRM properties. We ran ~100 active projects at any given time. We also oversaw AWS hosting environment, Adobe SiteCatalyst website metrics, world-wide domain management and email deployments via Silverpop and Appature. Required extensive agency and vendor management skills and included travel to the East Coast 1-2 times a month to support customers.Marketing Accomplishments• Presented on the main stage (2016) of both Digital Pharma West and East, in “TED Talks” style, key success factors of executing pharma digital marketing projects – “Meeting of the Mind: Agency & Brand (Right Brain) Meets I.T. (Left Brain).”• Led data and marketing integration efforts for SkinMedica, an acquired company, for their consumer website, Find-A-Doctor, and physician portal as well as other marketing initiatives.• Managed database design, build and interfaces for physician loyalty CRM program, APP-Allergan Partner Privileges which included an HTML5 app. • Led effort for the re-implementation of Find-A-Doctor across AllerganMedical aesthetic products including improved integration, regulatory compliance, and enhanced consumer display.Technology Accomplishments• Integrated 80+ East Coast Marketing applications and websites from Actavis/Forest acquisition of Allergan, including processes, vendors and team. • Managed the design and build of state-of-the-art Amazon Web Services web hosting environment and migrated over 350 services, jobs, databases, applications and websites to AWS. Both MS .NET and LAMP stacks.• Implemented Sitecore website content management system utilized by the aesthetics business (Botox, Juvederm, etc.).• Implemented consolidated domain DNS mgmt MarkMonitor solution. Team managed 9K+ domains

Nashville, Tn, Us

Business Development and Account Management for interactive healthcare advertising agency.• Project Manager for Bayer's first social media campaign way back in 2007 and featured in the NY Times, "Bayer Goes Viral in Web Pitch for Painkiller."

San Jose, California, Us

Led the award-winning branded channel marketing and end user demand generation functions which sold storage systems, tape devices and media products through value added resellers, direct marketers, and distributors• Responsible for all b-to-b demand generation and end user marketing activities for Quantum Americas including direct mail, dimensional mail, telemarketing, Yahoo & Google PPC Pay-Per-Click, email marketing, SF.com lead integration, user webinars and online direct to consumer sales website.• Campaigns received both DMA Echo Award Semi-finalist and MarketingSherpa Award winner. • Executed Quantum Alliance, Quantum’s channel program including: communication (website portal, email, webinar, & mail), acquisition (industry publications, tradeshows including CMPXChange & Vision, & distributor efforts), channel promotions (growth incentive rebates, pricing incentives, SPIFs, & end user incentives) as well as training, collateral and co-marketing programs• Executed reseller recruitment events, trade shows, direct mail campaigns, training, and seminars including CMP XChange and ITChannel Vision events where our team won Best Presentation two years consecutively. • Channel awards included VAR Business 5-Star and CRN Channel Champs Finalist 2004-2006.

Built and oversaw Account Team for promotional/direct response marketing agency • Projects included direct response for both acquisition & retention, newsletters, e-mail and Web based marketing, truck tour event marketing (Gundam Toy Tour), corporate communications, and traditional promotional marketing (sweepstakes, contests, match & win, premium)• Individual & Business Development team member on successful pitches to a variety of clients.• Speaker at PromoExpo in 2001 in partnership with Bandai regarding the Gundam Mobile Truck Tour. The 25-market mobile marketing launch of Gundam was Bandai America's first major awareness and marketing campaign in the United States and Canada to promote an underground cult classic and Japanese phenomenon to mainstream America.

Basking Ridge, Nj, Us

Created the CRM (customer relationship management) department—the first of its kind in any Verizon organization focusing on customer retention & loyalty, eventually benchmarked and implemented by many Verizon companies both nationally and internationally• Executed numerous direct marketing programs utilizing a wide variety of communication vehicles--mail, bill stuffers, website, and telemarketing; ownership for the entire database marketing process including program offer inception, creative development, direct mail list creation, telemarketing response management and results analysis • Operationalized a customer segmentation schema that was eventually adopted by all regions for purposes of precise customer targeting to increase program response rates and profitability• During AirTouch Cellular's mid-90's rollout of TQM, trained and served as a Quality course facilitator for more than 10 employee facing classes. Also trained in 1997 as a Malcolm Baldridge National Quality Program Assessor and performed self-assessments on three AirTouch divisions including final report and executive recommendations. • Received Service Legends Award in 1996 for churn reduction process improvement achievements. Prize was first-class trip with President's Club (sales) winners.

Mba, Finance

B.A., Business Administration