Rebecca Paul

Rebecca Paul Email and Phone Number

Digital Marketing and Analytics @ Nehmedia, Inc.
Austin, TX, US
Rebecca Paul's Location
Austin, Texas, United States, United States
Rebecca Paul's Contact Details

Rebecca Paul work email

Rebecca Paul personal email

About Rebecca Paul

I love stories - whether they are true, lies, real or imaginary! The unquestionable fact is that stories are powerful, if told correctly and if understood well. I apply the influential art of storytelling in various forms to enable businesses to connect and build a relationship with their customers and further employ qualitative techniques to uncover insights to make well-informed business decisions. This is facilitated by extensive research, strategic planning, integrated campaigns, and exquisite execution. In the last 8 years, I have spearheaded marketing strategy, development & execution of integrated marketing campaigns that resulted in profitable revenue growth. My career path involves experience in assessing consumer needs and behavior with respect to channels of communication, generating options, and implementing solutions in collaboration with clients and stakeholders. As a recent master’s graduate in Business Analytics with a specialization in Data Science and Marketing Analytics, I'm looking to engage key analytical techniques and tools to uncover insights and propose data-driven recommendations that can optimize budgets and lead to revenue growth. Skills/Tools: Marketing: Strategy Planning & Implementation, Online/Digital, Social Media, Email, CRM & Marketing Automation (Hubspot, Salesforce, Zoho), Product Management, Content Management, Brand Communications.Data Analysis & Visualization: Google Analytics 4, Adobe Analytics, Google Tag Manager, Google Data Studio, Tableau, Excel, SQL, R programming, SASPaid Media: Google Ads - Search/Display/Text/Call/Mobile, Search Engine Marketing (SEM), Facebook/Instagram Ads, LinkedIn AdsSEO Optimization: Google Keyword Planner, Google Search Console, WordPress, Shopify, Semrush, Ahrefs, Moz, Google My Business

Rebecca Paul's Current Company Details
Nehmedia, Inc.

Nehmedia, Inc.

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Digital Marketing and Analytics
Austin, TX, US
Rebecca Paul Work Experience Details
  • Nehmedia, Inc.
    Digital Marketing And Analytics
    Nehmedia, Inc.
    Austin, Tx, Us
  • Mod Op
    Sr. Specialist, Analytics
    Mod Op Mar 2022 - Jan 2024
    Miami , Fl, Us
    • Led the planning and execution of GA4 migration strategies, including mapping existing analytics, developing a measurement framework, and implementing advanced tracking features.• Implemented and maintained web analytics tracking systems, including Universal Analytics, GA4, and Google Tag Manager, to gather the right data and generate insights. • Conducted data analysis, designed dashboards in Lookr Studio and Tableau, and generated reports to identify trends, patterns, and opportunities for website optimization and marketing campaign effectiveness.• Developed marketing ROI measurement framework to effectively track and analyze key performance indicators (KPIs).• Conducted in-depth market research and competitor analysis to identify growth opportunities and optimize marketing campaigns.• Collaborated with cross-functional teams to develop engagement funnel strategies based on client goals, build customer personas for the businesses, and present the story behind what can drive performance.
  • Cmp
    Digital Marketing & Analytics Lead
    Cmp Jan 2021 - Dec 2021
    Dallas, Tx, Us
    • Developed integrated marketing campaigns to drive brand awareness and generate leads.• Created compelling content for the company's website, newsletters, and social media platforms, • • Designed and executed marketing strategy, and marketing data intelligence including data collection, analysis, & reporting of key metrics & trends.• Designed and produced print and digital marketing materials, including pamphlets, press releases, and email campaigns, to support sales and marketing efforts. • Integrated marketing data across various channels (web, social, digital ads, email) in Hubspot CRM and analyzed customer behavior resulting in personalized messaging for each platform which led to 17% increase in customer acquisition.• Reduced marketing spending by 33% by efficiently tracking KPIs & measuring ROI of campaigns in Google ads, Google Analytics, social media ads, landing page, email marketing, CTA, A/B testing.• Evaluated campaign effectiveness by analyzing historical/current data from Hubspot, ZoomInfo & Google Analytics, built workflows and dashboards to identify gaps, and optimized customer journey.• Implemented SEO strategy that improved organic search rankings from page 3 to Top 5 for 10+ high-competition keywords and increased organic traffic to the website by 200% in 6 months. • Developed marketing dashboards and reports for marketing campaigns, recommend data-driven insights, and identified opportunities for improvement.• Worked with cross-functional teams to streamline sales pipeline and automate workflows for top-of-the-funnel conversions leading to a 5x increase in downloads, email open rates, and social engagement.• Created, and implemented content strategy and paid media management that generated a 225% increase in social engagement, grew email metrics by 40% and LinkedIn audience by 30%.• Gained 3x uplift in new leads by directing website reconstruction with a clear data acquisition focus.
  • Utdesign
    Marketing Analytics
    Utdesign Jul 2020 - Dec 2020
    Richardson, Tx, Us
    Supported UTDesign Capstone and EPICS program with B2B marketing across various mediums - website optimization + SEO, social media management, channel-specific B2B content creation & marketing analysis of the effectiveness of campaigns within these channels.Implemented website optimization and SEO strategy using tools such as WordPress, Ahrefs, Moz, Semrush, and google analytics that increased website traffic by 40%. Tracked and analyzed the effectiveness of website visitors; presented a comprehensive view of metrics, marketing funnel, campaigns, and reported insights to grow and retain acquisition.
  • Greenpark Hotels And Resorts Limited
    Manager - Marketing And Communications
    Greenpark Hotels And Resorts Limited Feb 2018 - May 2019
    Hyderabad, Telangana, In
    Led corporate communications including strategic planning, development of content and design, social media campaigns and execution that resulted in increased awareness, maximized corporate profits and value-added concepts for the parent brand. Administered marketing strategy in B2B & B2C segments for extended brands in Hospitality/ F&B /Restaurants, Facility Management, Infrastructure & Construction. Orchestrated the successful launch of 'The Good Food Company' in Amazon, a GPHS initiative, and executed in-unit branding at six Amazon (client) locations in Hyderabad along with assisting the local operations team in improving end-user satisfaction. Worked closely with C-suite management to identify business challenges and carry out subsequent marketing and branding solutions to address the challenges and meet business goals. Executed external communications strategy and advertising campaigns to increase cross-sell revenue-generating opportunities. Results included 25% increase in revenue over 12 months. Crafted internal communications strategy that saw a 15% increase in employee engagement on social media and offline.Implemented integrated lead generation marketing campaigns to leverage customer loyalty and boost restaurant bookings over 27% in the first quarter. Incorporated custom promotions plan tied to special events that lead to 9% increase in restaurant sales .
  • Apollo Health And Lifestyle Limited
    Assistant Manager - Marketing
    Apollo Health And Lifestyle Limited Sep 2015 - Jan 2017
    Hyderabad, In
    Assisted in national marketing and branding communication strategy for $1M in advertising spending for Apollo Cradle and its extended service line Apollo Fertility comprising of 14 hospitals across 6 states.Launched India's first Apollo Fertility in Chennai. Formulated go-to-market strategy to effectively penetrate the market and grow market share for Apollo Fertility in India. Developed digital & social media campaigns that contributed to 200% growth in website traffic, 60% surcharge in web chats, calls & increased social media awareness.Strengthened strategic tie-ups with joint collaborators, agencies, vendors to execute successful co-marketing campaigns that generated leads, demonstrated strong ROI, cross-sell, up-sell, and retain existing customers.Recommended data-driven insights that led to reduced marketing spending by 10% while continuing to increase annual revenue and its impact on P&L. Delegated budgets and carefully executed annual marketing strategy at a national and regional level that generated independent walk-ins, increased brand awareness and enhanced customer engagement. Devised effective campaigns to drive traffic growth and boost SEO resulting in increased social media awareness and engagement over 200% through successful digital campaigns.Strengthened strategic tie-ups with joint collaborators, agencies, vendors to execute successful co-marketing campaigns that demonstrated strong ROI, improved cross-sell opportunities, and retained existing customers.Earned Gold Category Recognition Award. Recognized among top 10% performers in the country among 10,000+ employees.
  • Deloitte
    Marketing Coordinator At Ips India (Acquired By Deloitte Canada)
    Deloitte Jul 2014 - Sep 2015
    Worldwide, Oo
    Identified and sourced new sales opportunities, handled client proposals, RFP sourcing, email campaigns and event campaigns for the Indian market. Worked with Marketing Director to establish digital and social media strategy, curated customized B2B content and execution of marketing campaigns for niche markets in India and Canada. Broadened social media reach to 3x with the first quarter.Prepared and executed monthly/quarterly marketing and digital plan for niche markets in India andCanada with the support of the marketing team in Canada.Researched and developed KPI dashboards to streamline procedures including web and social media analytics (Hootsuite), company expenses (Quickbooks), email campaigns (MailChimp), customer management (Salesforce).
  • Rbc Worldwide
    Senior Exective - Marketing & Branding
    Rbc Worldwide Jun 2013 - Jul 2014
    Hyderabad, In
    Formulated branding solutions for clients including brand architecture, positioning, marketsurveys, competitor analysis, events, promotions, and integrated social media & digital approach. Oversee brand consistency across all mediums & channels before print or campaign launch.Achieved high level of client retention by translating client’s marketing needs into successfuladvertising and communication campaigns. Recognized for outstanding client service and outperforming client objectives by 30% on campaign requirements.Improved client’s business performance and assisted in formulating tactical execution plansby identifying opportunities and appropriate marketing channels and translating clients’ marketing needs into successful campaigns.Developed optimized content for B2B & B2C clients including websites, brochures, e-mailers, flash films, blogs, social media and other assets.

Rebecca Paul Skills

Financial Advisory Positioning Media Buying Collaterals Market Channel Surgery Level 1 Units New Ideas Expenses Vendors Telugu Mailchimp Location Sales Customer Retention Hni Keyword Research Market Research Content Marketing Translation Motors Competitive Analysis Digital Marketing Return On Investment Vas Re Marketing Collecting Sep Ira Event Management Google Analytics Assessment Toys Content Development Film Article Management Competitive Pricing Design Public Relations Marketing Communications Hootsuite Calls Twitter Brand Management Crm Leadership Accounting Human Resources B2b Execution Digital Strategy Financial Forecasting Strategic Tie Ups Valuation Land Rover Photoshop Inside Sales Brand Awareness Driving Traffic Foundation Customer Satisfaction Brochures Languages Business Services Sugar Web Analytics Cluster English Team Management Bilingual Google Adwords Boosting Reports Seo Strategy Google Branding Learning Management Systems Strategies Microsoft Office Product Innovation Budgeting Message Oriented Middleware Training Distributors Customer Service Learner Surveying Radio Corporates Standalone Business Management Product Launch Research Pmp Internal Marketing Reporting Stakeholders Pop Google Technologies Analysis Campaigns Mediums Print Advertising Agency Hospitals P&l Direct Marketing Identifying Opportunities B2c Social Media Information Security Product Sampling International Trade Segments Online Marketing Rfp Coordination Tamil Evaluations Business Expansion Business Development Communication Walk Ins Ips Advertising Lead Generation National Level Suite Sourced New Media Visibility Petroleum Marketing Cosmetics Critical Thinking Apollo Project Planning Fertility Quickbooks Pages Posts Automobile Riding Ooh Engagement Jaguar Strategic Communications Hyderabad Cradle Paper Presentations Linkedin Flash Websites Responsibility Internal Audit Brand Architecture Customer Experience Distribution Below The Line Advertising Efficient Account Management End To End Marketing Analytics Graphics Blogging Boost Co Marketing E Mailers Gold Sourcing Colleges Pregnancy Vendor Management Integrated Marketing Racing Concerts Outlook Tactical Execution Facebook Stationery Stocks Canada Proposal Writing Organizational Behavior Hospitality Launches Internal Controls Wordpress Network Communications India Collateral Corel Draw Social Media Marketing Commerce Online Presence Email Marketing Sem Budgets Business Strategy Sis Pay Per Click Problem Solving Television Local Marketing Marketing Strategy Implementing Solutions Mis French Delivery Lifestyle Management Search Engine Optimization Recruiting Hindi Consumer

Rebecca Paul Education Details

  • The University Of Texas At Dallas
    The University Of Texas At Dallas
    Business Analytics
  • Osmania University
    Osmania University
    General

Frequently Asked Questions about Rebecca Paul

What company does Rebecca Paul work for?

Rebecca Paul works for Nehmedia, Inc.

What is Rebecca Paul's role at the current company?

Rebecca Paul's current role is Digital Marketing and Analytics.

What is Rebecca Paul's email address?

Rebecca Paul's email address is re****@****ook.com

What schools did Rebecca Paul attend?

Rebecca Paul attended The University Of Texas At Dallas, Osmania University.

What skills is Rebecca Paul known for?

Rebecca Paul has skills like Financial Advisory, Positioning, Media Buying, Collaterals, Market, Channel, Surgery, Level 1, Units, New Ideas, Expenses, Vendors.

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