Rebecca B. Email & Phone Number

Plainsboro, New Jersey, United States

Bagsværd, Dk

Expert in rare disease hemophilia marketing including Hemophilia A, Hemophilia B, Hemophilia A with Inhibitors and Hemophilia B with inhibitors. Other areas of expertise include Factor 7 Deficiency, Glanzmann's thrombasthenia and Factor 13 Subunit A Deficiency • Manages over $5M budget for 5 brands to maximize brand objectives, while exploring ways to save costs (approx. $250k/year)• Develops marketing campaigns that optimize claims and align with lifecycle management of multiple brands• Analyzes market research to uncover key insights and identifies unmet needs of patients to capitalize on marketing promotions • Builds & maintains trusting, collaborative relationships with advocacy partners, focused on addressing key business challenges • Leads the strategy and tactical planning process annually and presents compelling plans for management endorsement • Thinks innovatively to challenge the status quo to improve change management with out of the box solutions• Identifies competitive threats & opportunities to develop programs to minimize risks and capitalize upon identified opportunities• Demonstrates a strong leadership role across the organization by effectively engaging & collaborating with internal stakeholders• Identifies key factors & trends impacting performance & recommends action plans for goal attainment and process improvement• Lives the Novo Nordisk Way and aligns all projects to the NNWay Behaviors, striving to uphold the Triple Bottom Line

Bagsværd, Dk

• Managed $5M convention budget for multiple business channels: diabetes, obesity management, rare blood disorders, growth disorders, public relations, medical affairs and market access teams • Led RFP process for multi-million-dollar projects, including virtual exhibit platforms and high-yield in-exhibit promotions • Developed innovative solutions to enhance advertising to maximize customer engagements and generate opt-ins • Supported new product launch readiness by managing convention media and promotions (Ozempic, Tresiba, Rybelsus)• Collaborated with cross-functional partners and vendors to develop marketing promotions with the objective of increasing leads• Identified how to save costs and create efficiencies, while maximizing brand exposure, saving upwards of $200k each year• Conducted competitive intelligence research for post-mortem analysis • Evaluated metrics to ensure strategies and tactics are meeting objectives•For 3 consecutive years, mentored and coached a total of 4 interns, supporting their career development by providing educational and hands-on projects to enhance their understanding of convention marketing•Continuing education includes: attending ExhibitorLive conferences, HCEA Summits, Rutgers Design Thinking Program

Hoboken, New Jersey, Us

Part-time coach / trainer / instructor at CKO kickboxing in North Brunswick!My passion is to help others reach their fitness goals and learn body confidence. Our fitness classes are for all levels from beginner to advanced. We've built a tight-knit community throughout the years and our clients are like family, always encouraging each other, motivating and inspiring through each class. Come visit me at my 2nd home, your first class is always free!**Certified in Boxing & Barbells**

Las Vegas, Nv, Us

Promoted to Convention Manager August 2016. Works at the client site, Novo Nordisk full time in the Convention Marketing Department

Las Vegas, Nv, Us

Worked at the client site, Novo Nordisk fulltime in the Strategic Meeting and Event Management Department.• Led convention strategies & execution planning, communication cascades, and analyzed metrics for performance augmentation• Managed 85+ conferences, developed convention competencies, and coordinated all logistics including C-Suite Level planning

Jersey City, New Jersey, Us

Branchburg, New Jersey, Us

• Developed the brand, AccuCardia, for a cardiac biomarker, including brand guidelines, logo, colors, and marketing collateral • Initiated the AccuCardia launch campaign to acquire distributors, anticipated launch November 2015• Created the ZEUS Lab Experts brand for the technical service team to differentiate our services from competitors• Managed and provided creative direction for the UncoverZEUS campaign; goal was to spread awareness for our USA market • Responsible for developing and implementing marketing communication plans with a budget of $250,000• Worked closely with distributor sales teams to ensure marketing collateral supported their needs with customers• Managed and executed all details of tradeshows, including registrations, price negotiation, initiate pre-show meetings, graphic development, create marketing literature and promotional materials, as well as represent the company at events• Researched and recommended conventions, events, and roadshows to attend for new product launches • Maintained relationships with agencies, vendors and contractors to ensure all project deadlines are met• Responsible for creating, implementing, and measuring the success of product specific campaigns, advertising, promotions, and brand awareness; this led to 20% growth in overall products over two years• Developed internal and external marketing communications; wrote copy for sales fliers, customer notifications, e-marketing and digital initiatives, press releases, newsletters, as well as microsites and web landing pages • Worked closely within the commercialization team and new product teams to contribute marketing strategies• Developed proposals for project budgets, track marketing expenditure, and approve project estimates • Collaborated with technical support, customer service, accounting, production, manufacturing, and research and development departments *Left position to pursue a professional growth opportunity

Bachelor Of Science In Business Administration, Marketing, Human Resources Management, Event Planning And Productions Management

Master Of Business Communications (Mabc), Business/Corporate Communications