Rebecca Graf Email & Phone Number

Zürich, ZH, CH

As an Independent Consultant, Fractional Leader, Partnership Strategist, and Ancillary Revenue Expert, I help organizations identify and optimize ancillary revenue channels and strategic partnerships, positioning them for sustained success.Focus: Supporting businesses in need of assistance with their ancillary revenue and partnership sales strategy and.

New York, NY, US

Led the global expansion and maximized ancillary revenue specifically focused on Paid Events & Brand Partnerships on a global scale through strategic business development, product planning, and diversifying revenue streams. Directed the growth of WeWork's strategic partner channels, managed end-to-end product life cycles, and collaborated with key.

New York, NY, US

Promoted to Head (VP) of All Access after four months as SMB Director of Sales, led a newly formed team focused on driving ancillary revenue through Brand Partnerships and Corporate Events.In this expanded role, spearheaded the national sales strategy and operations for these two divisions, overseeing 20 team members across the US and Canada. Together.

New York, NY, US

Recruited as Director of Sales for the US & Canada to operationalize and manage a sales team of 9, focusing on driving business growth for SMBs through the newly launched “All Access” product.“All Access” is a subscription-based global membership. By Q4 2021, we achieved over 45k memberships globally, contributing an incremental 6 percentage points in.

• Hired as an advisor to the President in areas of client and strategic partnership identification, sales management, proposal development, negotiations, valuation and process improvement.Directly influenced new business.
• Q-Network, new SVOD owned by Al Qabas, a prominent Arabic daily Kuwaiti newspaper/tabloid.
• Pioneer Home Textile, Inc, linen manufacturer for retail brands such as Pottery Barn and West Elm.
• Judy Torres (Billboard charted American freestyle, dance-pop artist) 5-month, off-Broadway show.Assisted in defining, shaping, and negotiating a strategic partnership with Simon Property Group, Inc. for TMG’s client.

Assisted in identifying & securing Brand Partnerships and Sponsors such as LogitechG and Red Bull for the Ludicious Zürich Game Festival. One of the most influential game developer conferences in Switzerland. *******************************************************************************************************“Forget Davos, Ludicious is Switzerland’s.

Chicago, IL, US

Led the 31-person Strategic Partnership/Business Development division. Propelled GGP as the industry leader in the evolution of the shopping mall by developing strong strategic alliances, pioneering new ways to generate incremental revenue, and establishing content-based relationships that positioned GGP's 120 properties as retailtainment.

Developed and negotiated 3rd party Strategic Alliances that provided additional marketing channels for clients. Focused on audio programming, entertainment, malls, movies, online, premiums, new technologies and video production.*******************************************************************************************************Marketing services agency.

Conceptualized and implemented artist events and performances. Managed 3rd party vendors and coordinated production for album releases. Reviewed artist liner notes and artwork files for production. Negotiated competitive prices with manufacturers and production plants.

Responsible for the creation and updates associated with an executive weekly status reports, reflecting up-to-date information on marketing budgets, ad placement, production, and release schedules. Assisted in the management all facets of artist events/performances, including working with venues, stylists, hair and makeup. Assisted in the management.

Bachelor Of Arts - Ba, Sociology

Education record