Rebecca Graf

Rebecca Graf Email and Phone Number

VP-Level Sales Leader, Strategic Partnership, & Business Development Expert @ Compass Experience Labs
Zürich, ZH, CH
Rebecca Graf's Location
Chicago, Illinois, United States, United States
Rebecca Graf's Contact Details
About Rebecca Graf

As an Independent Consultant and Fractional Leader, I specialize in uncovering and maximizing ancillary revenue channels through business development, strategic partnerships, organizational ecosystems, and asset optimization. My career has been shaped by a passion for partnerships and business development, where I excel in crafting innovative, customer-centric, and data-driven sales strategies that drive organizational growth and performance.In my recent role as Global Head of Brand Partnerships and Events at WeWork, I refined my skills in overseeing strategic partner channels and managing high-performing sales and account management teams. This experience taught me the importance of collaboration, as I worked closely with client teams to implement initiatives that balanced client needs and partnership expectations with the fiscal goals and values of the organizations I represented.My approach is both strategic and hands-on, providing interim leadership or directing growth initiatives with a focus on strategic planning and revenue enhancement. At WeWork, I led teams to achieve double-digit year-over-year increases, demonstrating my ability to deliver substantial results through effective team leadership and development.Whether I am guiding a company through a transitional phase or spearheading new growth opportunities, my contributions are always marked by a commitment to driving success and fostering collaborative environments.🌟 Core Skills: Sales Team Leadership | Relationship Building and Management | Contract Negotiations | Strategic Partnerships | Business Strategy | Deal Process Management | Strategic Planning | Strategic Communicator | Product Development | Performance Management | Due Diligence | Business Development | High Impact Presentations | Cross-Functional Navigator | Sales & Forecasting | Cost-Reduction Strategies | Market Analysis | Innovative Strategies | Data-Driven Decision Making | Adaptability and Resilience

Rebecca Graf's Current Company Details
Compass Experience Labs

Compass Experience Labs

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VP-Level Sales Leader, Strategic Partnership, & Business Development Expert
Zürich, ZH, CH
Rebecca Graf Work Experience Details
  • Compass Experience Labs
    Compass Experience Labs
    Zürich, Zh, Ch
  • Self-Employed
    Independent Consultant I Fractional Leader | Partnership Strategist And Business Development Expert
    Self-Employed Jun 2024 - Present
    As an Independent Consultant, Fractional Leader, Partnership Strategist, and Ancillary Revenue Expert, I help organizations identify and optimize ancillary revenue channels and strategic partnerships, positioning them for sustained success.Focus: Supporting businesses in need of assistance with their ancillary revenue and partnership sales strategy and operations. I work as an integral partner with client teams to implement strategic initiatives.Interim Leadership: Available for interim leadership coverage, including maternity leave, sabbaticals, and transitions/recruitment periods.Sales: - Strategic Planning - Revenue and Performance Management - Deal Process Management - Team Leadership and Development - CRM Management - Cross-Functional Process/Workflows - Market and Competitor Analysis - Sales Material DevelopmentPartnerships: - Strategic Partnership Development - Market Analysis and Opportunity Identification - Financial and Performance Management - Negotiations and Contract Management - Ongoing Account Management - Collaboration and Cross-Functional SOP DevelopmentAncillary Revenue: - Strategic Revenue Development - Market Analysis and Opportunity Identification - Pricing Strategies - ROI and Profitability Analysis - GTM Planning - Customer Experience (CX) Satisfaction Strategies - Ongoing Internal Management and Optimization Structures - Collaboration and Cross-Functional SOP Development
  • Wework
    Vp, Global Brand Partnerships & Events
    Wework Aug 2023 - Jun 2024
    New York, Ny, Us
    Led the global expansion and maximized ancillary revenue specifically focused on Paid Events & Brand Partnerships on a global scale through strategic business development, product planning, and diversifying revenue streams. Directed the growth of WeWork's strategic partner channels, managed end-to-end product life cycles, and collaborated with key stakeholders in Marketing, Sales, Technology, and Member Experience to implement and optimize essential operational frameworks and systems across the company.
  • Wework
    Vp, Ancillary Revenue (Us & Canada) All Access, Brand Partnerships & Events
    Wework Oct 2021 - Jul 2023
    New York, Ny, Us
    Promoted to Head (VP) of All Access after four months as SMB Director of Sales, led a newly formed team focused on driving ancillary revenue through Brand Partnerships and Corporate Events.In this expanded role, spearheaded the national sales strategy and operations for these two divisions, overseeing 20 team members across the US and Canada. Together, achieved double-digit year-over-year growth through dedicated teamwork and strategic execution.
  • Wework
    Director Of Sales, All Access (Us And Canada)
    Wework Jun 2021 - Oct 2021
    New York, Ny, Us
    Recruited as Director of Sales for the US & Canada to operationalize and manage a sales team of 9, focusing on driving business growth for SMBs through the newly launched “All Access” product.“All Access” is a subscription-based global membership. By Q4 2021, we achieved over 45k memberships globally, contributing an incremental 6 percentage points in occupancy.
  • The Miskin Group
    Partnership Strategist | Business Development | Marketing (Business Advisor)
    The Miskin Group Jul 2017 - May 2021
    Hired as an advisor to the President in areas of client and strategic partnership identification, sales management, proposal development, negotiations, valuation and process improvement.Directly influenced new business success. Agency awarded key accounts included,• Q-Network, new SVOD owned by Al Qabas, a prominent Arabic daily Kuwaiti newspaper/tabloid.• Pioneer Home Textile, Inc, linen manufacturer for retail brands such as Pottery Barn and West Elm.• Judy Torres (Billboard charted American freestyle, dance-pop artist) 5-month, off-Broadway show.Assisted in defining, shaping, and negotiating a strategic partnership with Simon Property Group, Inc. for TMG’s client, Impala Cosmetic sub-brand’s 1st physical retail location. *******************************************************************************************************The Miskin Group, an independent, big picture, consulting agency with an authority in Branding, Experiential Marketing and Retail Design/Development.
  • Ludicious - Zürich Game Festival
    Strategic Alliances | Business Development | Sponsorship (Consultant)
    Ludicious - Zürich Game Festival Nov 2018 - Feb 2019
    Assisted in identifying & securing Brand Partnerships and Sponsors such as LogitechG and Red Bull for the Ludicious Zürich Game Festival. One of the most influential game developer conferences in Switzerland. *******************************************************************************************************“Forget Davos, Ludicious is Switzerland’s hottest (gaming) event.” - Rolling Stone (Jan 2018)Ludicious Zürich Game Festival is a non-profit association that provides a networking and exchange platform for small and mid-size game developers focused on the ‘arts and crafts’ application of game development. In addition, Ludicious is tasked with promoting the growing game development scene in Switzerland, by creating an international platform for talent.
  • General Growth Properties
    Vp, Business Development / Strategic Partnerships
    General Growth Properties Nov 2001 - Mar 2017
    Chicago, Il, Us
    Led the 31-person Strategic Partnership/Business Development division. Propelled GGP as the industry leader in the evolution of the shopping mall by developing strong strategic alliances, pioneering new ways to generate incremental revenue, and establishing content-based relationships that positioned GGP's 120 properties as retailtainment destinations.*******************************************************************************************************GGP (now Brookfield Properties - as of Aug 2018) was an S&P 500 company focused exclusively on owning, managing, leasing, and redeveloping high quality retail properties throughout the United States. Headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
  • Havas Chicago (Euro Rscg Impact / Bounty Sca Worldwide)
    Director, New Business Development
    Havas Chicago (Euro Rscg Impact / Bounty Sca Worldwide) Nov 1999 - Oct 2001
    Developed and negotiated 3rd party Strategic Alliances that provided additional marketing channels for clients. Focused on audio programming, entertainment, malls, movies, online, premiums, new technologies and video production.*******************************************************************************************************Marketing services agency focused on selling integrated experiential marketing campaigns, targeted sampling promotions and place-based media to world's leading consumer packaged goods and pharmaceutical companies.
  • Atomic Pop/Red Ant Entertainment
    Product Manager
    Atomic Pop/Red Ant Entertainment 1997 - 1999
    Conceptualized and implemented artist events and performances. Managed 3rd party vendors and coordinated production for album releases. Reviewed artist liner notes and artwork files for production. Negotiated competitive prices with manufacturers and production plants.
  • Motown Records
    Product Manager
    Motown Records 1994 - 1996
    Responsible for the creation and updates associated with an executive weekly status reports, reflecting up-to-date information on marketing budgets, ad placement, production, and release schedules. Assisted in the management all facets of artist events/performances, including working with venues, stylists, hair and makeup. Assisted in the management artist-management relations.

Rebecca Graf Skills

Strategic Partnerships Integrated Marketing Marketing Strategy Marketing Strategy Marketing Communications Advertising Business Development Brand Management New Business Development Leadership Management Sales Market Planning Public Relations Product Management Negotiation Product Development Team Leadership Social Media Marketing B2b Budgets Crm Selling Event Planning Relationship Marketing Marketing Management Customer Relationship Management

Rebecca Graf Education Details

  • Drake University
    Drake University
    Sociology
  • St. Francis Academy
    St. Francis Academy

Frequently Asked Questions about Rebecca Graf

What company does Rebecca Graf work for?

Rebecca Graf works for Compass Experience Labs

What is Rebecca Graf's role at the current company?

Rebecca Graf's current role is VP-Level Sales Leader, Strategic Partnership, & Business Development Expert.

What is Rebecca Graf's email address?

Rebecca Graf's email address is re****@****ggp.com

What is Rebecca Graf's direct phone number?

Rebecca Graf's direct phone number is +417646*****

What schools did Rebecca Graf attend?

Rebecca Graf attended Drake University, St. Francis Academy.

What are some of Rebecca Graf's interests?

Rebecca Graf has interest in Interior Design, Exercise, Sweepstakes, Strategic Partnerships, Home Improvement, Art, Shooting, Reading, Gourmet Cooking, Sports.

What skills is Rebecca Graf known for?

Rebecca Graf has skills like Strategic Partnerships, Integrated Marketing, Marketing Strategy, Marketing, Strategy, Marketing Communications, Advertising, Business Development, Brand Management, New Business Development, Leadership, Management.

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