- Create fully integrated content strategies that meet core business objectives of each client- Ideate and create digital and print content: internal newsletters, articles, press releases, reports, blogs, video scripts, social media posts, and EDMs- Create editorial style guides and content playbooks- Edit and proofread one-shot publications, corporate brochures, social media copy and web copy- Manage social channels (moderation, paid media, data analysis and reporting)- Design and conduct training workshops on content ideation, strategy, web3 marketing, social media management and editorial best practices- Help clients evolve their marketing from web2 to web3 landscape, including development of web3 strategies & NFT project ideationPast/present clients include: Destination Perth, Take3, The Chainsaw, People Talking, Dubai Tourism, The Student Hotel, Macquarie University, Lonely Planet, Virgin Australia Voyeur, The Bubble Co, Mindful Parenting, THE ICONIC, Stylist Arabia, EyeConcepts Optometrists, Arabian Travel Market, France Tourism Development Agency (Aus & NZ), Ozsale, and Childsmart.

- Managed output from the content team, including socials, blogs, case studies, editorial style guides, press releases and more.- Supported strategy team with content strategy for all clients, taking them through full process from discovery to content pillar and theme workshops, and yearly calendar ideation.- Created company wide editorial style guide as well as individual client style guides to maintain QC.- Assisted with content creation for Web3 training workshops and internal knowledge shares for the team- Content strategy/content creation training (internal and external).- Assisted with relationship management, stakeholder engagement, and paid ads management whenever needed.

- Curated and scheduled content across Macquarie University’s social channels (Facebook, Twitter, Instagram, Snapchat and LinkedIn), helping to bring numbers up by at least 30% across each channel over six months- Implemented paid strategies (Facebook, Instagram, LinkedIn)- Managed relationships with key stakeholders to identify communication objectives and plan content output- Conducted content and social media training sessions for internal stakeholders, as well as academics and student groups- Managed internal design teams, freelancers, influencers and stakeholders to create audience-centric content that answered key stakeholder objectives- Generated monthly and quarterly performance reports, and quarterly channel audits- Created communications for internal student and staff newsletters.

- Managed digital content for Dubai Tourism (www.visitdubai.com), helping to bring website hits up from 60,000 per month to one million per month in six months. - Supervised in-house and Razorfish staff to deliver content, managed production schedules and yearly editorial calendar. - Worked with content strategists to create content calendars and editorial training documents for content teams of other Razorfish clients including Marriott and Asics.- Created and delivered editorial training to Razorfish Hong Kong’s strategy, marketing, production and accounts teams.

Destinations of the World News is a luxury travel magazine distributed in first- and business-class airport lounges around the Middle East, and the suites of more than 130 five-star hotels around the world.www.dotwnews.com www.facebook.com/DOTWNewsmagazinetwitter.com/dotw_news

Subeditor of monthly inflight magazine of Virgin Australia and subeditor of bimonthly fashion magazine, THE ICONIC (editorial arm of theiconic.com.au).

Freelance position subediting 10th edition of Vive La France, a one-shot for Australian and New Zealand travellers, created in association with the France Tourism Development Agency of Australia and New Zealand.

Managed special edition projects across the Girlfriend, TV Hits and Total Girl mastheads. Role involved developing one-shot ideas, writing and subediting as well as managing flatplans and picture budgets. Projects include Girlfriend Allsorts (quiz and poster book), TV Hits Rip 'n' Stick (poster book), Justin Bieber Forever one-shot and 2012 Total Girl and Girlfriend diaries.

Began as feature writer of Disney Adventures magazine, moving to the position of Chief Subeditor of Disney Adventures, Disney Girl and Total Fanzine. Freelance writer for other ACP titles such as Little Friends, Mother & Baby, FamilyFun, Cosmopolitan Bride, Slimming & Health and Dolly. Editor of two one-shots: Dora the Explorer magazine and World Cup 2010: The Unofficial Guide.