Rebecca Hains, Ph.D. Email & Phone Number

Salem, Ma, Us

As a tenured full professor in Salem State University's Media and Communication Department, I teach media studies and experiential learning courses including Media and Race, Media and Society, and Internship in Media & Communication. I have also led development of a new major and two minors and published various books, chapters, and scholarly journal articles.Leadership: - Chair, University Curriculum Committee - Vice-Chair, Academic Policies Committee- Secretary, MSCA faculty union/Salem chapter- Faculty Fellow for Diversity, Power Dynamics and Social JusticeBooks: - Communication in Our Lives (2023)- The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (2021)- Cultural Studies of LEGO: More Than Just Bricks (2019)

Salem, Ma, Us

As faculty fellow for the university's Diversity, Power Dynamics and Social Justice (DPDS) curriculum, I provided leadership to the University’s efforts to develop and implement DPDS courses in the General Education Curriculum to support diversity, equity, and inclusion (DEI) goals. This general education requirement, implemented in AY18-19, reflects an institutional commitment to developing and teaching different ways of thinking, drawing from and addressing the multiple histories and cultural heritages that shape the United States. Its goal is to replace stereotyping with informed reasoning, understanding, and judgment skills and to facilitate and enhance students’ ability to consider ethical and social decisions from multiple perspectives.

Salem, Ma, Us

While a tenured associate professor in Salem State University's Communications Department, I taught courses in areas including advertising and media studies and published various books, chapters, and scholarly journal articles.Leadership:- Chair, University Curriculum Committee- Co-editor, interim report to the New England Association of Schools and Colleges (NEASC)- Interim Chair, Communications Department- Graduate Program Coordinator, Strategic CommunicationsBooks:- The Princess Problem: Guiding Our Girls Through the Princess-Obsessed Years (2014)- Princess Cultures: Mediating Girls' Identities and Imaginations (2015)On screen:- ARTE documentary Pink Attitude: Princesses, Pop Stars and Girl Power (2014)- The Meredith Vieira Show (2014)

Salem, Ma, Us

As interim department chair, I led 10 full-time faculty members, six staff members, and many adjunct faculty members in a department with 325+ students. Responsibilities included curriculum development, course scheduling, budgeting, enrollment management, faculty development support, hiring contingent faculty, supervision of faculty and staff, and technology coordination.

Salem, Ma, Us

As assistant professor, I helped develop and launch a media studies concentration and co-founded the department's Experiential Learning program, which teams public relations and advertising concentrators in service learning relationships with businesses and non-profit organizations across Massachusetts' North Shore. I also published one book and several book chapters and journal articles.Book:- Growing Up With Girl Power: Girlhood On Screen and in Everyday Life (2012)

Greater Boston , Us

As a strategic communications freelancer and subcontractor, I author clear, compelling content tailored to nonprofit clients’ fundraising goals and constituents, primarily in healthcare and education. Projects include feature articles, newsletter articles, foundation grant proposals, donor impact reports, and social media content, making complex ideas accessible for lay audiences.

As a subject matter expert and consultant, I offer corporate clients specialized knowledge and insights into children's culture. Together, we work on developing and implementing socially responsible practices such as inclusive representations on screen, on the page, and in product lines. Projects have included toys, book series, a restaurant brand extension, and entertainment media for global brands, mainly under NDA. Engagement lengths vary from a single meeting or corporate presentation to several months reviewing multiple iterations of projects in development.

I revised Communication in Our Lives (9th ed.) in a full author-replacement contract, following author Julia Wood's retirement from new editions of the textbook. Working with product and content managers, learning designers, and content area reviewers, I delivered a new manuscript that is current, accurate, and features updated insights into diversity and inclusion. Accomplishments include:- expanded coverage of digital media's role in human communication;- incorporation of new, diverse, up-to-date scholarship; - promotion of cultural awareness and inclusion, following Cengage's inclusivity guidelines;- integration of perspectives from women, people of color, members of the LGBTQIA+ community, people with varying abilities, and members of non-Western cultures; and- mapping contents to learning objectives, following Cengage's human communication course objective hierarchy and instructional design principles.

Boston, Ma, Us

Taught Research Methods.

Philadelphia, Pennsylvania, Us

Taught Research Methods, Careers in Media, and other courses.

Taught Journalism.

West Chester, Pennsylvania, Us

Taught Women's Studies.

Boston, Ma, Us

As a full-time instructor in the English Department, I taught a 3/3 load including English Composition and Public Speaking, made presentations about media and society at college-wide events, and engaged in service to the department and college.

Boston, Ma, Us

Taught freshman composition and assisted students with their writing in the Academic Resource Center.

Boston, Ma, Us

Taught research methods.

As a project director at Pathfinder Research, I designed and managed quantitative and qualitative research projects from start to finish. Clients included Bose, CVS, and several Metro Boston hospitals in the Partners system. I responded to RFPs from potential clients, designed studies, hired services as needed (booking focus group facilities and survey interviewers, etc.), supervised studies as they were executed, analyzed data, and wrote research reports detailing our findings. I also served as a focus group moderator and in-depth interviewer.

Maynard, Ma, Us

At the Cambridge Focus focus group facility, I coordinated focus groups and recruited study participants for clients such as Tropicana and Partners HealthCare.

As a research associate in the COM Research Lab, I trained undergraduate research assistants, supervised the collection of data by telephone for a survey of Massachusetts residents, and assisted with coding and data entry into SPSS.

Assisted with management of the Tanglewood Festival Chorus and Boston Symphony Orchestra. Responsibilities included coordinating Holiday Pops schedules for chorus members and answering John Williams' fan mail.

Assisted with PR projects such as press releases and media lists for clients including Lindt and Sam Adams.

Ph.D., Mass Media & Communication

Graduate Certificate, Women'S Studies

M.S., Mass Communication

B.A., Communication Arts