Rebecca Harkin Email & Phone Number

I serve as an all-purpose creative problem-solver for agency clients ranging from a multi-disciplinary home improvement company to a fintech start-up. I use my ability to conceptualize, strategize, work cross-functionally, execute, and multi-task to refine brand identities, and improve BtoB & BtoC customer relationships. I act as an in-house team member supporting multiple departments in creation of logos, sales materials, websites, landing pages, UX elements, marketing emails, training videos, social posts, and digital advertisements (including animations), for a wide range of initiatives. Highlight: With most start-ups, getting into the green within 3 years is rare, but that is where my fintech client is headed at this moment and I am pround to have played a part.

Wilmington, De

Launched a public relations campaign to increase awareness of and engagement with this historic garden owned by the University of Delaware. Established and maintain social media feeds with beautiful garden photography and relevant content. Cultivate positive relationships with volunteers, donors, and University stakeholders. Produce motion graphics, brochures, newsletters, appeal mailings, and event materials which support engagement goals. Organize and publicize special events through multiple channels to inspire giving and expand reach to new audiences.Highlight: Attracted a record multi-generational turn-out of 400+ attendees, many of whom were new to the garden, to a weeknight family-friendly outdoor event.

Greater Philadelphia Area

Channeling my fashion and product development skills into branding, graphic design, and communications that help worthy causes elevate their brands and achieve their missions. I've designed custom logos, appeal letters, event materials, brochures, newsletters, websites, animations, and infographics for a select group of small businesses, non-profits, and political candidates who resonate with me.

Wilmington, De

Contracted to create and maintain a responsive portfolio website with simple UX and minimalist aesthetic to reinforce Homsey’s venerable brand. Designed the overall look, crafted content, optimized photos, and hand-coded HTML & CSS using the Bootstrap framework.Highlight: Reduced bounce rate by 50% over previous website

Wilmington, De

Created a memorable logo and cartoon character as part of a political campaign rebranding that helped the Delaware State Representative candidate overcome her underdog status. Told a consistent and effective brand story through photography, signage, copywriting, Facebook ads, motion graphics, and mailers.Highlight: Candidate succeeded in out-fundraising the competition without accepting PAC money.

Greenville, Sc

Greenville, Sc

Conceived and executed new women’s line of better sportswear and accessories to complement existing men's line. Communicated the brand identity through color palette, fabric choices, silhouettes, labels & hangtags, and fit. Illustrated catalogs, mailings, and social media posts as part of pre and post-launch buzz strategy.Highlight: Exceeded plan of $2.5 million in 1st quarter sales after successful launch.

Wilmington, De

Developed a niche brand of childrenswear, bringing it to life with compelling branding and product photography. Harnessed social media to market it. Highlight: Juried into exclusive indie retail shows including Art Star, Clover Market, & Crafty Bastards (voted fan favorite).

Greater Philadelphia Area

Dodgeville, Wisconsin

Greater New York City Area

Greater New York City Area

Captured the essence of Claire Murray of Cape Cod rugs in a licensed women’s collection of novelty sweaters by utilizing a variety of yarns, sitches, and embellishing.

Bfa, Apparel Design

Certificate, Graphic & Web Design