-Plan and maintain the eCommerce marketing calendar for up to 4 enterprise and mid-size fashion brands; create briefs and project timelines for campaigns-Plan and manage the email and SMS cadence on a monthly basis, and swiftly make pivots as needed to accommodate product launches, supply chain and market conditions -Schedule SMS/MMS sends, and analyze results with Email Marketing Manager to ensure messaging and audience continues to be on brand (Currently Attentive Partner Certified)-Manage creative assets and develop strategies across website, email, and marketing channels in order to drive awareness and increase website conversion with cross functional teams-Collaborate with the marketing team to explore and identify growth opportunities -Perform site audits to ensure all new styles, promotions, content, and pages are set up to achieve a high user experience on both mobile and desktop-A/B test and identify site optimizations on a weekly/monthly basis using Nosto and other eCommerce tools to improve KPIs (AOV, CVR, UPT)-Manage homepage updates to align with current product offering and brand messaging-Spearhead projects to enhance client loyalty program, provide top site experience for loyalty customers, identify key dates per month for exclusive club promotions, and act as main point of contact for loyalty program rep (YOTPO)-Identify and work with internal and development teams to improve site and customer experiences on a weekly/monthly basis-Analyze data and create presentations for monthly client and strategy meetings-Continue to attend brand photoshoots to ensure all assets are shot for creative needs-Manage and create content for all organic social media platforms for several online apparel brands (Until March 2022)

-Manage the marketing calendar and email marketing schedule, and create timelines to set up campaigns for up to 10 mid-size and enterprise fashion brands-Develop strategies to increase website conversion through email campaigns, merchandising, new product launches, and promotions-Work with copy and creative design teams, development, buyers/merchants, brand, and marketing managers daily to ensure all email campaigns, marketing assets, promotions, and overall website needs are created, tested, and executed properly prior to launch in order to drive awareness and sales - Regularly monitor the site to ensure all new styles, promotions, content, and pages are set up to achieve a high user experience on both mobile and desktop- Assist in monitoring reviews platform for brands-Conduct quantitative and qualitative research as a means to discover key findings about our customers-Build a brand book and creative guidelines based on research findings -Continue to manage and create content for all organic social media platforms for several online apparel brands -Continue to attend brand photoshoots and provide creative direction (including but not limited to talent selection, styling, and final image selections)

-Coordinate with the Digital Marketing Management team to strategically plan and execute the e-commerce marketing calendar across all channels to drive conversions and revenue for up to 15 brands-Manage campaign tasks and contribute to the concept and creation of marketing assets -Oversee the execution of affiliate, email, display ads, paid search and paid social campaigns -Set up ads in FB ads manager (depending on client and urgency) -Set up promo codes, text links and sending out newsletters in Affiliates (Pepperjam and/or Rakuten)-Provide weekly affiliate marketing reports-Test all email campaigns and promo codes before deployment-Manage and create content for all organic social media platforms for several online apparel brands -Analyze social media posts using analytics programs in order to streamline and create content-Attend brand photoshoots and provide creative direction (including but not limited to talent selection, styling, and final image selections)

-Create a discussion guide for focus groups-Conduct qualitative research in order to gain insights about the way Generation Z views identity and values-Review focus group videos in order to pull relevant quotes, observations, insights, and connect the dots-Create a final report to present in order to share the most relevant information

-Perform online research in order to increase event attendance -Create and implement a content editorial calendar to manage and plan specific marketing campaigns-Write captions and occasionally create imagery for social media posts-Execute social media posts through Hootsuite-Write press releases and media alerts -Post events to online calendars-Increase business visibility through various marketing channels -Update contact list in Mail Chimp -Research clubs and organizations to contact for future events -Write letters for information packets-Assemble information packets -Represent the Muck at events-Assist in performance auditions -Work in a fast-paced office environment

-Create and present a research outline for the duration of the semester -Perform quantitative and qualitative research -Prepare and distribute surveys on Qualtrics-Outline a mobile format survey for conducting intercepts-Execute Intercepts -Draft focus group consent forms -Manage focus groups compromised of 6-8 people, with blind taste tests-Create ethnography questionnaire forms and criteria for other student agency members -Conduct ethnographies in store, on online forums, and social media platforms -Record research data-Develop a tightly focused strategy-Write a creative brief-Plan a promotional campaign event -Write copy for the book and presentation script-Create imagery for the plans book and presentation slides

-Keep up-to-date on popular wedding trends through qualitative and online research-Build and run company social media accounts (Instagram, Pinterest, Facebook, Twitter)-Manage and plan specific, and timely marketing campaigns-Create and publish relevant, original, and high quality content-Increase business visibility through various marketing channels -Create and design e-mail marketing campaigns on Campaigner-Update and manage the company website-Analyze social media posts using analytics programs in order to streamline and create relevant marketing campaigns-Act as a public-facing representative of Wedding Flowers 4 Less on social media, at bridal shows and conventions, and at David's Bridal Florist Duties:-Answer emails inquiring information about wedding, funeral, holiday, and other event arrangements-Recommend the best arrangements, decor, and floral decisions to customers for specific events-Provide excellent customer service-Provide wedding consultations-Arrange merchandise displays in order to keep the sales floor current, clean, and organized-Handle payments, receipts, and large amounts (thousands of dollars) of cash -Create inventory lists and maintain an inventory of store supplies and product-Sell large quantities of product-Deliver arrangements in a timely manner-Create bouquets, boutonnieres, corsages, flower crowns, funeral arrangements, and centerpieces of all sizes for different occasions-Manage the store front

-Keep up-to-date on popular fashions in order to recommend the best wardrobe decisions to customers for specific events -Rearrange and building merchandise displays in order to keep the sales floor clean and organized-Implement my communication and negotiating skills in order to make the sale-Sell large quantities of product (clothing and accessories)-Provide excellent customer service to hundreds of shoppers daily by using my personal sense of style -Handle payments, receipts, and large amounts (thousands of dollars) of cash -Close the department registers

-Reinforce customer buying decisions at checkout in order to make the sale-Arrange and building merchandise displays in order to keep the sales floor clean, current, and organized-Assist with floorset, inventory, and shipment processes-Replenish merchandise to brand standard-Deliver a friendly and efficient cash wrap experience-Handle large amounts (thousands of dollars) of cash -Maintain the back room-Drive store sales by engaging with customers-Answer questions and recommending products based on customer needs-Perform demonstrations of products, and product recommendations