Rebecca Hirsch Email & Phone Number

Communication: it is at the heart of all business success, both within the walls of a company and beyond, nurturing connections, mediating conflict, and encouraging innovation. As an award-winning, highly accomplished brand, marketing, and corporate communications executive leader, I consistently develop and execute sophisticated branding campaigns, public relations (PR), key messaging, and core digital initiatives while maximizing customer engagement. Throughout my career, I have distinguished myself by translating visionary concepts and bringing insights honed from research, data analytics, and social media trends to life. Some highlighted achievements include:• Creating an immensely successful umbrella name-branding across multiple sister companies to elevate Claim Assist Solutions’ (CAS) brand recognition and customer excitement.• Launching the first-ever strategic communications program and platform with an intranet site to increase employee awareness and engagement for CAS, resulting in 30% more insurance enrollees. • Evangelizing an industry-first, proactive member communication plan regarding an auto insurance rate increase affecting millions of customers for USAA — and retaining more than 90% of members with lack of negative effect on brand and all project revenues realized. • Assisting in the development of a best-in-class tiered catastrophe communication plan, collaborating cross-functionally to ensure proactive response in alerting members of pending dangers and natural disasters with a tiered approach still utilized by the company today.• Positioning USAA as an industry leader by successfully launching a unique insurance product to cover gap between personal insurance and ridesharing insurance policies even before driver-rider match is made.• Being recognized with the Property and Casualty (P&C) President’s Coin of Excellence, Public Relations Society of America (PRSA) Del Oro Award of Excellence, and International Association of Business Communicators (IABC) Gold Quill Award, among other honors. I am excited to discover what the future has to offer! If you would like to connect to discuss mutually beneficial opportunities, please reach out to me at rebecca.hirsch@gmail.com or here on LinkedIn. AREAS OF EXPERTISE• Communication Plans & Strategies• Client & Stakeholder Partnerships• Reputation & Crisis Management • Social Media, Advertising & PR• Mergers & Acquisitions (M&As)• Financial Metrics & Budgeting • Team Leadership & Advocacy• Product Innovation & Launch• Strategic Counsel & Vision • Project Lifecycle Oversight

Listed skills include Strategic Communications, Media Relations, Press Releases, Crisis Communications, and 46 others.

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  Marquette University

  Public Relations