Rebecca Hoffmann Email & Phone Number

Frankfurt, He, De

Frankfurt Am Main, Germany

• Marketing lead for the automotive and manufacturing industry spearheading strategic revenue marketing initiatives on a global scale to drive revenue growth.• Develop and execute comprehensive marketing strategies and campaigns tailored specifically to the automotive and manufacturing industry, targeting key stakeholders and decision-makers across regions.• Conduct market and competitive research and collaborate closely with Sales and Customer Success teams to identify growth… Show more • Marketing lead for the automotive and manufacturing industry spearheading strategic revenue marketing initiatives on a global scale to drive revenue growth.• Develop and execute comprehensive marketing strategies and campaigns tailored specifically to the automotive and manufacturing industry, targeting key stakeholders and decision-makers across regions.• Conduct market and competitive research and collaborate closely with Sales and Customer Success teams to identify growth opportunities and inform strategic decision-making within the automotive and manufacturing sector.• Create and leverage customer marketing materials, including customer success stories, testimonials, and case studies, to showcase the value and impact of the company's solutions in the automotive and manufacturing sector.• Create, curate, and recycle engaging content specifically tailored for the automotive industry, including white papers, blog posts, social media content, and media collaborations to drive thought leadership, brand awareness, and revenue growth.• Collaborate with solution and technology partners and partner marketing teams to leverage synergies.• Stay at the forefront of industry trends and best practices in revenue marketing to innovate and continuously improve marketing strategies and tactics for the automotive and manufacturing industry.• Contribute to advancing key strategic corporate projects as a key member of multiple OKR (Objectives and Key Results) squads. Show less

Frankfurt Am Main, Germany

• Own the global marketing strategies for the automotive and industrial goods sectors, driving pipeline growth and accelerating revenue generation.• Develop and execute integrated marketing programs and campaigns designed to target key decision-makers and the group of buyers within the automotive and industrial goods industries, leveraging a mix of digital, events, and thought leadership initiatives.• Implement account-based marketing (ABM) tactics to drive high-quality leads and… Show more • Own the global marketing strategies for the automotive and industrial goods sectors, driving pipeline growth and accelerating revenue generation.• Develop and execute integrated marketing programs and campaigns designed to target key decision-makers and the group of buyers within the automotive and industrial goods industries, leveraging a mix of digital, events, and thought leadership initiatives.• Implement account-based marketing (ABM) tactics to drive high-quality leads and conversions.• Closely collaborate with Sales to maximize pipeline generation and win rate. Show less

Frankfurt Am Main, Germany

• Drive growth strategies and demand generation initiatives tailored to the DACH (Germany, Austria, Switzerland) region maximizing revenue opportunities.• Collaborate cross-functionally with sales and marketing teams to align growth initiatives with business objectives and local needs.• Develop and execute integrated marketing campaigns to generate leads, nurture prospects, and accelerate the sales cycle, leveraging a mix of digital marketing tactics, events, and partnerships.•… Show more • Drive growth strategies and demand generation initiatives tailored to the DACH (Germany, Austria, Switzerland) region maximizing revenue opportunities.• Collaborate cross-functionally with sales and marketing teams to align growth initiatives with business objectives and local needs.• Develop and execute integrated marketing campaigns to generate leads, nurture prospects, and accelerate the sales cycle, leveraging a mix of digital marketing tactics, events, and partnerships.• Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities, refine targeting strategies, and optimize campaign performance.• Drive the development of content briefings based on sales input and local research and align on social media communications, paid social activities, and paid search campaigns in collaboration with digital marketing managers. Show less

Schwalbach, Hesse, Germany

• Full strategic and operational ownership of the Oral-B and Braun online shops in Germany, selling directly to consumers, leading them from launch phase to going business.• Setting up and leading the multifunctional and -national team including external agencies and suppliers and one direct report.• Responsible for the digital marketing strategy and execution.• Planning and execution of a promotion calendar.• In charge of replenishment, financial reporting and stewardship… Show more • Full strategic and operational ownership of the Oral-B and Braun online shops in Germany, selling directly to consumers, leading them from launch phase to going business.• Setting up and leading the multifunctional and -national team including external agencies and suppliers and one direct report.• Responsible for the digital marketing strategy and execution.• Planning and execution of a promotion calendar.• In charge of replenishment, financial reporting and stewardship compliance.• Ongoing analysis and optimisation of the shops' performances to generate consumer learnings and reach sales targets. Show less

Schwalbach

• Marketing and business ownership of the OralCare Chemicals brand portfolio including blend-a-med and Oral-B toothpaste as well as blend-a-dent denture adhesive in DACH. • Ongoing analysis of the brand performances, deduction of strategies and recommendations for action and implementation of these in consultation with the global team and in cooperation with the multi-functional team to sustainably grow the brands year on year.• Development and execution of holistic launch support plans… Show more • Marketing and business ownership of the OralCare Chemicals brand portfolio including blend-a-med and Oral-B toothpaste as well as blend-a-dent denture adhesive in DACH. • Ongoing analysis of the brand performances, deduction of strategies and recommendations for action and implementation of these in consultation with the global team and in cooperation with the multi-functional team to sustainably grow the brands year on year.• Development and execution of holistic launch support plans for new subbrands and line-up ex-tensions.• Managing the brands’ budgets. Show less

Frankfurt Am Main Area, Germany

• Building from scratch the corporate sampling & trial capabilities across brands through analysis of the status quo, development and execution of a test & learn plan, deduction of a corporate sampling strategy and management of the supplier set-up.• Internal consultant for all brands on sampling and trial matters including overall strategy, set-up of activities and success tracking.• Driving innovation on sampling and trial.• Training the DACH organization on important learnings… Show more • Building from scratch the corporate sampling & trial capabilities across brands through analysis of the status quo, development and execution of a test & learn plan, deduction of a corporate sampling strategy and management of the supplier set-up.• Internal consultant for all brands on sampling and trial matters including overall strategy, set-up of activities and success tracking.• Driving innovation on sampling and trial.• Training the DACH organization on important learnings and facilitating re-application throughout Europe.• Leading the multi-brand cooperation with FC Bayern München from concept to execution. Show less

München Und Umgebung, Deutschland

• Development and execution of a multi-touchpoint activation campaign to increase the penetration of the brand including TV, Radio, Sampling, Digital, Shopper Marketing and customer-specific activation.• Development and execution of an engagement campaign to increase the relevance of Actimel.• Responsible for the digital strategy and activation of the brand. • Managing the brand budget.

München Und Umgebung, Deutschland

• Setting up the e-commerce sector for Danone Dairy together with a multi-functional team.• Development of the first strategic partnership in e-commerce.• Launch preparation and content management.

München Und Umgebung, Deutschland

• Portfolio management. Launch of new seasonal flavours including development of the launch activation across the DACH region. • Coordination of a full website relaunch and maintenance of the website. SPOC for all digital brand topics. • Managing the brand budget.• Preparation of a brand relaunch.

Rotterdam, Netherlands

• Assistance in reworking the digital media strategy towards prospective Gillette consumers and leading the step-change in the Gillette sampling program.• Leading the new Venus & Cosmopolitan partnership strategy and execution.• Localisation of all marketing executions for the Flexball-Value and Venus-Snap initiatives in Benelux.

Bad Homburg, Germany

• Assistance in the creation of international marketing and communication packages for patients.• Assisting the individual countries in the implementation of these marketing and communication packages.• Continuous support in the preparation of a comprehensive relaunch of an international website, in particular coordination of the project and provision of contents.• Independent development of an online manual including its conception, provision of contents as well as project… Show more • Assistance in the creation of international marketing and communication packages for patients.• Assisting the individual countries in the implementation of these marketing and communication packages.• Continuous support in the preparation of a comprehensive relaunch of an international website, in particular coordination of the project and provision of contents.• Independent development of an online manual including its conception, provision of contents as well as project coordination. Show less

Darmstadt

• Assistance in several market research projects• Assistance in customer acquisition

• Completion of a comprehensive market research within the framework of a student consultancy project which provided the LHRE with a basis of decision-making for potential market entries in different European countries

Bad Homburg

• Developing new products especially for Online Marketing• Analysing of the performance of and creating content for the company’s Internet site• Creation and optimisation of the customer newsletter• Responsible for marketing cooperations

Bad Homburg

Assistance in the following departments• Product management• Sales and Distribution• Strategy• Online-Marketing• Projects

European Master In Business Studies, International Marketing

Bachelor Of Arts (Ba), Bwl-Tourismus, 1,7

Exchange Semester, Economics And Tourism