Jewelry company specializing in high-end fashion lines that are handmade using semi-precious and precious stones. Lula Designs jewelry is currently sold in 60 retail stores in 16 states across the country.•Led the full product cycle and business operations, from the design phase through production and placement in retail stores.•Managed quality assurance of the whole product line, which began with raw materials procurement from international and domestic gem suppliers and ended with post-production. •Designed and created sales and marketing tools including inventory line sheets for sales reps and customers, lookbook catalogs, packaging, and social media postings. Prepared creative copy and product shots for these materials.•Leveraged extensive artistic, organizational, and interpersonal skills to plan, coordinate, and style photo shoots involving photographers, graphic designers, models and product lines.•Managed the Colorado sales territory, while supervising 4 sales representatives responsible for other US territories.•Acquired new clients through excellent cold calling skills while using high-touch customer service to maintain long-standing relationships with loyal customers and stores.•Forecasted future demand based on sales numbers and competitive market analytics.•Optimized sales through effective and creative in-store merchandising.•Spearheaded product placement marketing campaign resulting in Lula Designs jewelry styling on General Hospital, Denver Post Fashion editorials, and a feature in A Fashion-Lover’s Guide to the Best Shopping in Denver and Beyond.