- Lead product team focused on maximizing acquisition and retention moments throughout the customer journey.- Collaborate with marketing directors and customer operations directors to lead fully integrated initiatives which include both in and out of product experience.- Develop strategies in partnership with product marketers focused on feature usage resulting in increases in product and revenue-driven conversion rates.

Following critical transition, promoted to Senior Marketing Manager- Institutionalize omnichannel marketing approach to improve internal efficiency as well as maximize ROI for seasonal and annual marketing initiatives.- Lead tactical execution of marketing operations team consisting of copy, design, video, email, social media, site, and blog.- Lead strategy development and tactical execution of multi-disciplinary team consisting of engineers, product marketing, and UX resources to support growth, acquisition, product monetization, engagement and retention, and customer operations OKRs and internal efficiencies. - Define multi-channel strategy for monetization and engagement and retention projects, campaigns, and testing initiatives in collaboration with product marketing, engineering and growth teams.- Develop programmatic oversight to bridge marketing, engineering, design, and product organizations when collaborating on company-level OKRs and projects.- Analyze and interpret data to monitor health of the subscriber base (e.g. product engagement, renewal rates, MAUs, churn rates) and provide insights to improve results. - Achieved highest gross bookings month in company history by executing H1 acquisition and retention strategy.- Responsible for the CRM lifecycle strategy to increase retention, conversions, and lifetime value while reducing churn and maximizing win-backs.- Increased effectiveness of seasonal opportunities, exceeding revenue goals by 300% y/y and increasing product usage 30% y/y.- Increased effectiveness of product marketing email programs through continual A/B testing, resulting in 734% increase in product usage from the previous year and exceeding channel seasonal bookings goals by 134%.- Regularly brief executive leadership.

- Built new cross-discipline team of eight local and remote resources in support of shifting company to a B2B-only strategy.- Reversed multi-year negative trend to 90% y/y growth by leading design and dev team in support of SEO and CRO initiative to relaunch our brand.

- During first 6 months, brought team backlog from quarter delay to operating a quarter ahead by streamlining process and procedures focused on aligning the marketing org to team and company OKRs, ensuring consistent post-mortem review of all projects, and clear prioritization of team resources. - Led multi-channel marketing team projects, campaigns, and testing initiatives from ideation and strategy through planning, execution, and reporting.- Simplified complex procedures between marketing, product, and engineering for resource allocation in support of company OKRs.- During critical transition, asked by the CEO to assume daily responsibilities associated with VP of marketing.

Promoted to head of customer experience to help onboard second luxury brand and oversee global expansion- Developed and managed team of 20 in multinational omni-channel customer experience strategy- Led continuous customer experience optimization across touch points for 100,000+ customers- Prioritized customer feedback into UX enhancements, upping conversion rate .5% in 6 months- Oversaw continuous audit of consumer experience, from ordering to unboxing to in-home trial- Led retail intercepts and qualitative research to optimize in-store planogram, increasing sales 150%- Helped design and launch The Leesa Dream Gallery, a physical extension of Leesa’s brand experience

After building industry leading customer experience platform, tasked to run operations and product- Oversaw day-to-day management of new product research, design, sourcing, production and testing- Managed manufacturing and vendor relationships contributing to 300% growth YOY- Brought three U.S. manufacturing sites online to expand production capacity by 500%- Built network of 300+ charitable partners, resulting in 65% success-rate of donated returned mattresses- Led logistical and operational setup for expansion to Canada, the UK and Amazon

Brought on as first full-time Leesa employee to help build marketing & customer experience platforms & tools- Built out customer experience toolset, workflows, knowledgebase and operating procedures for launch- Helped define customer demographic profile and map optimal omni-channel customer experience- Supported digital marketing team in go-to-market strategy and execution across social and digital channels