Rebecca Rutherford Email and Phone Number
St. Louis, MO, US
Rebecca Rutherford's Location
Greater St. Louis, United States
Rebecca Rutherford's Contact Details
Rebecca Rutherford work email
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Rebecca Rutherford personal email
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Rebecca Rutherford phone numbers
About Rebecca Rutherford
With over 20 years of experience in various industries, I am a passionate and versatile business and life coach, marketing consultant, and founder at Evolve & Echo. I help individuals and organizations achieve their goals, overcome challenges, and create positive change through coaching, training, and software solutions.As a certified professional in business agility and agility in marketing, I leverage my skills and knowledge to design and implement effective marketing strategies, digital content, and customer relationship management for my clients. I also facilitate workshops, host webinars, and speak at events to share my insights and best practices. In addition, I am a mental health advocate and a board member of NAMI St. Louis, where I support their mission to provide education, advocacy, and support for people with mental health needs and their families. My vision is to empower people and businesses to evolve and thrive in a dynamic and complex world.
Rebecca Rutherford's Current Company Details
Rebecca Rutherford Work Experience Details
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Marketing DirectorBurn Boot Camp - St. LouisSt. Louis, Mo, Us
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Marketing DirectorBurn Boot Camp - St. Louis Jan 2024 - PresentUnited States -
Business & Wellness Coach | Marketing ConsultantEvolve & Echo Mar 2022 - PresentSt Louis, Missouri, United States• Strategized and implemented marketing program for a B2B software development firm, including research and strategy, digital marketing plan and content creation, administration of various technologies (HubSpot, Apollo, Hootsuite, Google Analytics), copywriting, and website overhaul (WordPress).• Facilitated multi-day planning workshops for a digital marketing firm to implement an operating system that enabled the business to scale pragmatically, cast their vision, define goals, prioritize objectives and issues, conduct ongoing market analysis, analyze employee effectiveness, and solidify techniques for measuring progress and barriers.• Coached entrepreneur/owner of new wellness café on store launch and management, including employee leadership, marketing strategy, and operations, resulting in goal-exceeding revenue generation and the ability to begin launching their second store after less than a year in business.• Empowered life and wellness coaching clients with tools, frameworks, and mindset shifts that built confidence and aligned their values with their goals resulting in measurable positive outcomes. -
Board Of Directors, Co-2Nd Vice President, Executive Committee, Marketing Committee Co-ChairNami St. Louis Jan 2021 - Present• Raise funds and provide volunteer service to support NAMI St. Louis’ mission to provide no-cost education, advocacy, and support essential to the recovery, resilience, and well-being of all who have mental health needs and for their families, caregivers, and the community.• Lead marketing committee comprised of staff and volunteers to strategize and implement marketing methods in support of NAMI St. Louis’ development, program, and advocacy goals.• Advise on overall organization direction including employee, financial, and strategic planning initiatives. -
Independent Marketing Consultant And CopywriterFreelance Apr 2021 - Oct 2022Greater St. Louis• Conducted comprehensive assessment for a B2B coaching, training, and software development firm to identify market opportunities, define positioning, and create a marketing plan.• Partnered with an author/executive coach to develop digital content, proofread and edit the second edition of his book, craft copy for e-mail campaigns, host webinars, write masterclass scripts, and engage with his core audience on social media.
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Vice President MarketingSketch Development Sep 2020 - Apr 2021Expanded job scope beyond director of marketing role to include full revenue responsibilities, business development strategy, and community outreach initiatives. -
Director Of MarketingSketch Development Jan 2020 - Sep 2020Greater St. Louis Area• Designed and led business operating system on behalf of the leadership team. • Spearheaded marketing strategy and execution of campaigns including content creation, sales materials, e-mails, social media, and events.• Implemented HubSpot contact relationship management, marketing automation, and content management system.• Established and managed the marketing budget.• Developed brand guidelines and templates, and worked with employees and agency partners to maintain brand integrity in communications and marketing materials.• Analyzed market data and conducted SWOT analysis.• Evaluated profit and loss data for all service lines and strategized improvement opportunities.
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Marketing Communications Coordinator And CopywriterSaint Louis Community College Mar 2019 - Dec 2019• Created online content and brochure copy aimed at promoting business- and community-oriented training and continuing education programs, advancing brand visibility and attracting new businesses and students. • Partnered with leaders of the Urban League, Mission St. Louis, and Paraquad to develop a written narrative for STLCC’s annual State of the St. Louis Workforce Report that garnered substantial community interest and became the focus of a panel at the State of the St. Louis Workforce event. • Interviewed students, instructors, and program administrators and wrote articles about STLCC’s lifechanging accelerated training programs. -
Independent Marketing Consultant And CopywriterFreelance Apr 2017 - Dec 2019• Wrote copy and produced graphics for B2B IT infrastructure company including brand positioning statements, blogs, social media, solution overviews, e-mails, webinars, capabilities presentations, web pages, newsletters and more.• Developed and maintained editorial calendar and coordinated content creation with internal and external SMEs for B2B technology client.
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Director Of MarketingUngerboeck Software International Oct 2016 - Mar 2017Greater St. Louis Area• Spearheaded event marketing and communication strategy and execution to support global brand initiatives and launch of major software release.• Led customer-centric product marketing strategy development in partnership with cross-functional, international teams.• Interfaced with customers to create case studies. -
Director Of Digital ServicesUngerboeck Software International Jul 2015 - Oct 2016Greater St. Louis Area• Led and mentored an award-winning team of digital strategists, graphic designers, copywriters, web developers, SEO specialists, marketers, and account executives through the delivery of more than 80 client projects (primarily using Joomla, WordPress, and proprietary USI software). • Oversaw the implementation of the group’s marketing activities ranging from the website to printed materials, strategically targeting unique market segments, and relying heavily on digital lead generation and content marketing to increase brand awareness, boost organic web traffic, and acquire customers. • Developed and maintained service roadmap, business plan, estimates, budgets, staffing, and resource needs.
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Digital Account Strategy DirectorUngerboeck Software International Jul 2014 - Jul 2015• Promoted to build and lead the Ungerboeck Digital Services brand, team, and strategy from the ground up, while simultaneously serving USI’s global marketing department as an in-house digital agency.• Designed and spearheaded a marketing program for USI’s global digital initiatives, overhauling the corporate website and implementing a comprehensive digital marketing plan that drove a substantial increase in organic web leads and followers across key social media platforms. • Constructed a digital project delivery system, SEO analysis (primarily using tools like Moz, Semrush, and Google Analytics), and action plan program, content marketing services, and customer support procedures to provide a unified brand experience spanning the entire customer lifecycle from first touchpoint through evangelism.
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Digital Content StrategistUngerboeck Software International Feb 2013 - Jul 2014• Led organic web traffic-driving initiatives and managed online content strategy in collaboration with internal and external SMEs to draft blogs, e-mail copy, webinar content, press releases, and sales materials.• Increased organic web conversions 121% over the previous period during my term, which also resulted in a 25% decrease in pay-per-click spend.• Directed global social media plan, increasing Twitter followers by 41% and LinkedIn company page followers by 22% in the first six months.
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Technology Product ManagerIntelispend Prepaid Solutions (Formerly American Express Incentive Services) Sep 2012 - Jan 2013• Managed communication, positioning, and operational consistency of multiple technology products including the launch of the company’s first virtual prepaid card.• Oversaw introduction of a new web-based program management platform. • Boosted product sales through development and deployment of promotional campaigns, product presentations, and customized solutions.
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Product Manager, American Express BrandIntelispend Prepaid Solutions (Formerly American Express Incentive Services) Apr 2011 - Sep 2012• Promoted to manager of Amex-branded card products, representing the organization’s largest product line. • During Amex divestment from Maritz, Inc., successfully led business-critical client retention initiative valued at over $100 million in card funding, effectively transitioning 5,000 accounts to new network-branded products (Visa, Mastercard, Discover).• Partnered with cardholder service and account management teams to decrease customer service calls, identifying key customer call drivers, testing card packet copy, and implementing new messaging that resulted in an estimated $55,000 in annual savings.
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Associate Product ManagerIntelispend Prepaid Solutions (Formerly American Express Incentive Services) Feb 2010 - Apr 2011• Supported the card product management team (Amex, Visa, MasterCard, and Discover) by leading successful internal and external marketing and communication activities.• Created the Product360 forum to educate the company on critical product initiatives, close communication gaps, and encourage employee involvement and idea sharing around product development.
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Branding & Communications ManagerIntelispend Prepaid Solutions (Formerly American Express Incentive Services) Sep 2007 - Feb 2010• Represented the Amex brand, reviewing over 100 internal and client communication materials per month for compliance with all Amex legal regulations and brand guidelines. • Drafted and maintained a corporate brand identity manual and established the Stand by Your Brand e-newsletter to provide ongoing brand awareness and training to the organization.
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Account Executive, Anheuser-Busch AccountsShaw Company Aug 2005 - Apr 2007• Served as the key client contact for over 150 unique projects within various Anheuser-Busch/InBev departments, including consumer awareness and education, communication, sales promotion, promotional products group, and brand teams. • Spearheaded large national program launches involving concept development, budgeting, creative team management, photo shoots, coordination with production vendors, and timely delivery of final marketing materials.
Rebecca Rutherford Skills
Marketing
Marketing Strategy
Account Management
Product Management
Digital Marketing
Social Media Marketing
Project Management
Marketing Communications
Direct Marketing
B2b
Management
Strategy
Lead Generation
Advertising
Copywriting
Crm
Creative Direction
Email Marketing
Product Development
E Commerce
Strategic Partnerships
Business Development
Competitive Analysis
Program Management
Leadership
Online Advertising
Seo
Budgets
Sales
Market Research
Digital Strategy
Sales Management
Sales Operations
Strategic Planning
Process Improvement
Product Marketing
Online Marketing
Social Media
Business To Business
Customer Relationship Management
New Business Development
Team Leadership
Contract Negotiation
Sales Presentations
Salesforce.com
B2b Marketing
Brand Development
Brand Management
Market Planning
Rebecca Rutherford Education Details
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Graduated Cum Laude
Frequently Asked Questions about Rebecca Rutherford
What company does Rebecca Rutherford work for?
Rebecca Rutherford works for Burn Boot Camp - St. Louis
What is Rebecca Rutherford's role at the current company?
Rebecca Rutherford's current role is Marketing Director.
What is Rebecca Rutherford's email address?
Rebecca Rutherford's email address is re****@****end.com
What is Rebecca Rutherford's direct phone number?
Rebecca Rutherford's direct phone number is +163630*****
What schools did Rebecca Rutherford attend?
Rebecca Rutherford attended Missouri State University, Lindenwood University.
What skills is Rebecca Rutherford known for?
Rebecca Rutherford has skills like Marketing, Marketing Strategy, Account Management, Product Management, Digital Marketing, Social Media Marketing, Project Management, Marketing Communications, Direct Marketing, B2b, Management, Strategy.
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Rebecca Rutherford
Marketing Analyst At International Flavors And FragrancesNew York City Metropolitan Area2ppd.com, gmail.com -
Rebecca R.
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