Rebecca D. Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, Us

Recognized as a marketing and content strategist who excels at combining creativity with data-driven insights to build and execute marketing strategies that drive growth and customer loyalty. Achieved through:-Strategic planning: lead creation and execution of comprehensive marketing strategy focused on converting existing customer base on legacy software to cloud-based solution. Analyze internal data, customer feedback, and stakeholder insights to define marketing activities. -Campaign development: design, mange, and optimize marketing campaigns across various channels (traditional, email, proprietary events) ensuring they are effective in advancing sales opportunities through pipeline. -Leadership: Guide and mentor associate and collaborate with cross-functional teams include sales, product management, and creative teams, to ensure alignment with overall business strategy. Regularly reports results and leads strategic conversations with stakeholders.-Data analysis: review analytics to measure effectiveness of marketing campaigns, interpret performance data, and refine activities to achieve desired results.

Boston, Massachusetts, Us

-Serve as strategic team lead to generate sales leads through cyclical omni channel marketing strategy. Determine tactics, content, and delivery methods that support productive sales outcomes and drive opportunities further through the sales cycle. Monitor campaign activity and adjust strategy as needed to ensure on target results. -Oversee direct report and project teams on tactical development and implementation of marketing strategies, campaign data analysis, and process creation and improvement. Identify areas of growth and expansion for contributors, while achieving short term goals that support long-term organizational initiatives. -Collaborate with internal stakeholders to identify opportunities for custom, ultra-targeted marketing activities including virtual events. Manage these account based marketing efforts to facilitate upper and lower funnel sales progression, such as customized content resources and specialized integrated campaigns while maintaining budget and timelines. -Lead development of training and enablements, scripts, and sales materials ahead of campaign go-live to ensure sales managers are prepared with effective communication resources and content. -Deliver updates to senior leadership on marketing activity and results.

Boston, Massachusetts, Us

-Managed co-marketing campaign activity for strategic partnerships. Engaged internal resources to facilitate campaign production and tactical release.-Created and executed omni channel co-marketing strategies for Management Services Organization (MSO) partners whose shared customers used athenahealth's products and services. -Developed co-branded marketing collateral and sales materials including sell sheets and presentations to boost product adoption and cross-sell and up-sell opportunities. Coordinated in-person and virtual hospitality events, roundtables, and webinars from start to finish, including post-event survey and follow-up activities. -Cultivated and led creative teams in the development of customized content and resources, including case studies and success stories, to support mid to lower funnel account based marketing (ABM) efforts including whitepapers, ROI reports, and summary sheets.-Led cross functional team in build and development of external-facing website for MSO partners to access customized resources. Created and executed announcements, curated content, implemented tutorials, and led ongoing communication effort to boost engagement. -Analyzed results and present current state of marketing activity and results to internal and external stakeholders, including c-suite audiences.

Chicago, Il, Us

Served as AM lead within the association’s for-profit affinity program. Cultivated and reinforced collaborative and supportive partnerships. Created B2B and B2C marketing strategies, determined distribution channels, curated content, and served as planning resource for revenue-generating activities. • Drove 95-100% retention success rate by serving as main point of contact between nation’s largest trade association and highest revenue producing and investment companies. Companies supported include Adwerx, DocuSign, FedEx, GE Appliances, Liberty Mutual, Lowe's, and Stellantis (Fiat Chrysler).• Achieved 8% increase in financial investment to association and 100% increase in non-dues revenue after creating marketing strategies and providing guidance to extend program reach.• Generated 75% increase in unique visitors to portfolio companies’ web pages after managing ongoing placement, content development, and timing of promotions in industry print, online, social, and digital outlets.• Delivered periodic current-state assessments of the program to senior leadership. Provided recommendations for resource allocation to maximize future revenue and member participation.

Chicago, Il, Us

Led marketing communications strategies for key association initiatives. Managed resources and implemented production schedule of membership materials. Coordinated collateral, logistical details, and electronic media of trade show booth.• Increased engagement year-over-year (YOY) in various programs by expanding materials available for industry outlets to promote initiatives. • Managed budgets creatively to support development and production of association’s annual membership guide, a customized direct-mail piece sent to 1M+ members. • Streamlined systems, processes, and procedures for more collaborative and efficient project management, allowing contributors to finalize projects on time or ahead of schedule. • Achieved above average email open rate of 25% during campaign after leading 3-year strategic marketing communication plan for association’s official property listing website.• Recognized with Premium Bonus Award for creating and implementing successful brand and member engagement campaign with revamp of consumer home listings site (realtor.com).