As a seasoned and results-driven leader, I specialize in steering organizations to digital excellence by combining e-commerce strategy with cutting-edge digital marketing. With 15+ years of experience in transforming online presence, driving revenue, and building high-performing teams, I excel at bridging the gap between business objectives and customer engagement in the digital age.In my role as Vice President of E-Commerce and Digital Marketing, I have a proven track record of delivering substantial growth in online sales, optimizing customer experiences, and implementing scalable digital strategies. My expertise spans a wide range of functions, including e-commerce platform management, data-driven marketing, customer journey optimization, and team leadership, all aligned to achieve sustainable success in a highly competitive online marketplace.Core CompetenciesE-Commerce Leadership: I drive top-line growth by developing and executing innovative e-commerce strategies. My ability to align technology, design, and merchandising ensures seamless shopping experiences and maximized conversion rates.Digital Marketing Expertise: With proficiency in SEO, SEM, social media marketing, email campaigns, and content strategy, I deliver integrated marketing initiatives that resonate with target audiences and generate measurable ROI.Data-Driven Decision-Making: I leverage analytics tools and key performance metrics to identify opportunities, optimize marketing spend, and refine customer acquisition and retention strategies.

Strategic marketing leader directing overall marketing strategy for a fast-growing electronics and controls company in the Oil and Gas Industry. Responsible for brand strategy, channel management, marketing campaigns, marketing ROI, website, e-commerce, market research, social media, and PR in a B2B environment

Directed North American marketing strategy for distribution, e-commerce, and independent dealer/retailer channels, overseeing 1800+ dealers and 15+ core distributors. Managed all areas of branding, channel and social strategy, pricing, product strategies, loyalty programs, sales & reseller enablement, digital and omnichannel marketing, media, PR, promotions, analytics, and product management. Led a team of 10 in B2C and B2B channels.• Built the North American marketing division from scratch, implementing marketing automation and analytics solutions, scalable processes, and a robust digital presence.• Standardized pricing, launched new loyalty programs, improved distributor relations, and introduced innovative sales strategies.• Reengineered sales and marketing from a pro-focused push to a consumer-centric pull approach.• Revamped digital marketing, including a new consumer-facing website, authorized reseller program, Amazon strategy, and comprehensive digital media strategy.• Developed a marketing technology stack with advanced analytics to drive strategy, revenue, and margin.• Developed Brand Protection Program.• Led the NA Global Process Owners team for global digital transformation.

Oversaw branding, website, PR, sales enablement, events, customer insights, marketing automation, CRM, collateral, industry relations, and multimedia advertising. Managed a team of seven and external agencies. • Directed integrated marketing strategy, including SEO/SEM, segmentation, demand generation, customer experience, personalization, and analytics.• Led initiative to analyze and improve marketing strategy and product development, leveraging buyer insights and market differentiators.

Senior marketing leader with full oversight for enterprise marketing, advertising, inside sales, branding, new product development, and communications. Managed a team of six and external agencies. Key achievements:• Defined and deployed U.S. and international marketing strategies• Developed and implemented brand strategy• Initiated marketing automation solutions and digital reporting• Successfully launched numerous new products including a mobile application for SaaS product

Managed sales, marketing, and RFP processes. Developed and trained inside sales team, and led lead generation programs. Directed all communications and managed marketing budgets.Led business development and key account management. Managed the entire capital sales cycle, conducted product training, and grew key account revenue by 15% annually.