Rebecca Knutsson Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Stockholm, Sweden + England

Defining New Wayz is the ultimate travel guide for fellow adventurers. I write travel guides and inspirational stories into what to see, do and eat on your travels around the world—founded by me in 2017.My work as a blogger and marketer has led me into the world of consulting, working as a freelance native English copywriter and editor for H&M, Downtown Camper by Scandic, named one of the ten luxury hotels in 2018 by Forbes. I have collaborated with Peak Performance, Källa, SXS (Success… Show more Defining New Wayz is the ultimate travel guide for fellow adventurers. I write travel guides and inspirational stories into what to see, do and eat on your travels around the world—founded by me in 2017.My work as a blogger and marketer has led me into the world of consulting, working as a freelance native English copywriter and editor for H&M, Downtown Camper by Scandic, named one of the ten luxury hotels in 2018 by Forbes. I have collaborated with Peak Performance, Källa, SXS (Success Sportswear), Oriflame and Parently, a circular subscription service for parents to rent baby gear. I have also worked in collaboration, on a range of digital marketing projects, with a selection of independent companies. I aim to strengthen their visual identity, craft content appropriate to their tone of voice and increase engagement. My travel photography was recognised in 2017 with 5 International Travel Photography awards.Website: www.definingnewwayz.comInstagram: @defining.new.wayzFacebook: @defining.new.wayz Show less

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

I work as a copywriter specialising in fashion and beauty. My main focus is on creating copy for newsletters, web, social media, store communication and campaigns. Developing product/site copy for beauty that works globally, that is both descriptive and with an SEO focus and creating narratives and strong creative storylines together with our creative team, which will resonate with our customers. I also edit and proofread product copy to ensure accurate spelling, grammar, clarity, and legal… Show more I work as a copywriter specialising in fashion and beauty. My main focus is on creating copy for newsletters, web, social media, store communication and campaigns. Developing product/site copy for beauty that works globally, that is both descriptive and with an SEO focus and creating narratives and strong creative storylines together with our creative team, which will resonate with our customers. I also edit and proofread product copy to ensure accurate spelling, grammar, clarity, and legal compliance while maintaining a clear and consistent brand tone of voice. Show less

Stockholm County, Sweden

Parently is a subscription service for baby and kids products.We want to make parents everyday life simpler and more sustainable with access to a premium subscription service for baby and children products.Selecting and buying strollers, baby carriers, car seats, cots and more, is an expensive and time-consuming challenge, and sometimes the equipment is only used a few months per child. Then it has to be sold, given away or stored unused for years until the next kid… Show more Parently is a subscription service for baby and kids products.We want to make parents everyday life simpler and more sustainable with access to a premium subscription service for baby and children products.Selecting and buying strollers, baby carriers, car seats, cots and more, is an expensive and time-consuming challenge, and sometimes the equipment is only used a few months per child. Then it has to be sold, given away or stored unused for years until the next kid arrives.With a new subscription service for child gear, we want to contribute to the circular economy while giving families a high-quality experience without having to buy and own even more stuff. We want to meet the “Nowner” generation who strive for freedom, experiences and access to solutions rather than consumption of things.We are launching in 2020!www.parently.se#parently Show less

Stockholm, Stockholm County, Sweden

Rebecca is a strong all-rounder with skills in copywriting, editing, concept creation, marketing, design and sales. She has worked within brand identity, sustainability, employer branding and P&R. She specialises in crafting copy for all social media channels, member emails, teasers, push and web as well as writing product copy.

Stockholm, Sweden

I worked with the Identity Account on projects within Brand Identity, Sustainability, Employer Branding, H&M Magazine and campaigns. I worked on campaigns across all social media channels, fashion news, email, push and hm.com. I was also part of the crisis team for Coronavirus messaging created for both internal and external use.

Stockholm, Sweden

I work closely alongside concept and print designers to deliver words, slogans and text combinations for all clothing articles within H&M global. I also work in collaboration with the legal and ethical departments to make sure all wording is approved before use.

Stockholm, Sweden

Brand Portfolio: Ray-Ban, Oakley, Persol, Dolce&Gabbana, Ralph Lauren Group, Giorgio Armani, Chanel, Michael Kors, PradaMy role at Luxottica was to work very closely with the Key Account Managers and Brand Management team in supporting the design and implementation of an annual trade marketing calendar for all Luxottica brands in their portfolio. I was responsible for supporting the Brand Managers and Key Account Managers in shaping and evolving the consumer experience, focusing on… Show more Brand Portfolio: Ray-Ban, Oakley, Persol, Dolce&Gabbana, Ralph Lauren Group, Giorgio Armani, Chanel, Michael Kors, PradaMy role at Luxottica was to work very closely with the Key Account Managers and Brand Management team in supporting the design and implementation of an annual trade marketing calendar for all Luxottica brands in their portfolio. I was responsible for supporting the Brand Managers and Key Account Managers in shaping and evolving the consumer experience, focusing on customers digital marketing channels and in store marketing solutions to encourage consumers to select Luxottica brands. Assisting my channels of trade to develop plans to increase frequency of consumer purchase, shortening the purchase cycle and making the consumer experience more enjoyable driving loyalty & footfall. Show less

Stockholm, Sweden

Define, test and evaluate growth initiatives, and create social media strategies. Maintain and contribute to Scypho's presence on cross social platforms; Facebook, Twitter, Google AdWords etc. Engage with customers, work with development and design in order to improve community presence. Responsible for monitoring discussions, resource postings, and trends within the community. Identify and report trends in usage and advise on potential opportunities. Work directly with the management team and… Show more Define, test and evaluate growth initiatives, and create social media strategies. Maintain and contribute to Scypho's presence on cross social platforms; Facebook, Twitter, Google AdWords etc. Engage with customers, work with development and design in order to improve community presence. Responsible for monitoring discussions, resource postings, and trends within the community. Identify and report trends in usage and advise on potential opportunities. Work directly with the management team and alert them as issues arise and work to resolve them.Work in collaboration with Scypho's web developers to create new features and functionality to our community creating wireframes and content using the Adobe Suite. Create growth tactics, set up A/B tests for landing pages to increase conversion, create, test, and optimise our company webpage and analyse Google Analytics reports to provide management with insights and recommendations. Show less

London, Clerkenwell

My role at EFG was based on liaising with agents, project managers, Design + Build firms, Architectural practices and potential clients, building long lasting relationships. I also put together quotes and selected furniture for end clients and through 3rd parties. My main market was the UK, however I also worked with the International team at various events, such as Orgatec ( selected as UK representative) and Stockholm Furniture Fair 2013. I was also responsible for the social media… Show more My role at EFG was based on liaising with agents, project managers, Design + Build firms, Architectural practices and potential clients, building long lasting relationships. I also put together quotes and selected furniture for end clients and through 3rd parties. My main market was the UK, however I also worked with the International team at various events, such as Orgatec ( selected as UK representative) and Stockholm Furniture Fair 2013. I was also responsible for the social media updates on LinkedIn and Twitter and training of the UK team on how to use LinkedIn effectively. I was also chosen as guest speaker by the Head of Design at Gensler on, 'the design process from a manufacturers view point'. Show less

11 Ironmonger Lane, London, Ec2V 8Ey

My role was heavily based on liaising with agents, project managers and potential clients. Building long lasting relationships, with a view in the future of becoming a Key Account Manager.I was also involved in the design of the new Denton Associates logo and new website, as well as helping with social media.

Hindhead, Surrey

Head of Sales and Marketing for See the Link Limited and its accompanying sites, project managing a team of designers and developers, ensuring work was completed according to deadlines. I was responsible for the end user experience, redesigning the user interface of key website services to be easier to use, resulting in a richer browsing experience and attracting new business. I also created a range of marketing materials (email shots, magazine adverts, user guides, brochures, banner ads… Show more Head of Sales and Marketing for See the Link Limited and its accompanying sites, project managing a team of designers and developers, ensuring work was completed according to deadlines. I was responsible for the end user experience, redesigning the user interface of key website services to be easier to use, resulting in a richer browsing experience and attracting new business. I also created a range of marketing materials (email shots, magazine adverts, user guides, brochures, banner ads, Google ads and updating company profiles on various networking sites) on and offline to sell. I was in charge of white labelling existing websites for client needs, re designing the look and feel to suit customer’s corporate identity. I regularly Interfaced with clients and networked with new business leads. This included database management using CRM and other in-house software. Tools used: Photoshop, Illustrator, CRM, Microsoft Office, Adobe Acrobat, Blog Engine Show less

Dallas/Fort Worth Area

I worked along other designers on branding for the company, which entailed detailed research and development packaging. I was also involved in the brainstorming and research for an advertisement for one of their clients. As well as the research and design of a logo, for a new client.

Dallas/Fort Worth Area

My main responsibilities were to critique design work for current advertisements and other pieces representing the company. I was also put in charge of two web design projects, which involved me discussing details for the 2 particular companies, creating design specs and then producing a series of finished templates.

London, United Kingdom

Concentrating on a whole host of design skills, I was responsible for designing logos, letterheads, labelling, signs, a website and marketing materials. My work also took me to their subsidiary company Riverstone, based in Dallas were I worked for a month in the marketing department. My main responsibilities were to critique design work for current advertisements, looking at the UI of subsidiary websites and other pieces representing the company. I was also put in charge of two web design… Show more Concentrating on a whole host of design skills, I was responsible for designing logos, letterheads, labelling, signs, a website and marketing materials. My work also took me to their subsidiary company Riverstone, based in Dallas were I worked for a month in the marketing department. My main responsibilities were to critique design work for current advertisements, looking at the UI of subsidiary websites and other pieces representing the company. I was also put in charge of two web design projects, which involved me discussing details for the 2 particular companies, creating design specs and then producing a series of finished templates. Whilst in the America I also worked for a graphic design firm, used by Riverstone, called Range. Here I worked alongside other designers on branding for the company, which entailed detailed research and development packaging. I was also involved in the brainstorming and research for an advertisement for one of their clients. Show less