Rebecca K.

Rebecca K. Email and Phone Number

Fractional Media Product Marketing Strategy and Leadership @ HUMAN
California, United States
Rebecca K.'s Location
Corte Madera, California, United States, United States
Rebecca K.'s Contact Details
About Rebecca K.

Rebecca is a commercially-minded business marketing leader with over 20 years of experience in developing and executing effective go-to-market strategies for some of the world's leading brands. She has a creative and results-oriented mindset, and a proven track record of driving growth, adoption, and retention for innovative products and services in various industries, including clean energy, technology, media, and insurance.As the Vice President Marketing at Shell Recharge, she led an experienced team of product, digital, communications, brand, and growth marketers, contributing to the expansion of EV charging solutions in North America and Asia Pacific. She championed solutions sales plays and sales enablement directly and indirectly with key business groups and global stakeholder teams, and increased adoption of the programmatic advertising platform by 40% through key targeting and brand capabilities. She also led her team through a period of transition, ensuring team cohesion and focus through change. Rebecca is a servant-leader who strives to build teams that are transparent, mission-driven, and accountable for results.Rebecca is passionate about clean energy, sustainability, diversity, equity, and inclusion, and women's issues, and she gives back to her community through various philanthropic and advocacy initiatives. She is a former producer at the American Conservatory Theater in San Francisco, a leading member and chair for the San Francisco Ballet Auxiliary, an advocate at The Last Mile, and a previous board member of several organizations that support environmental, animal, and educational causes. She has raised funds and awareness for the causes she cares about, and she balances the needs of her family with her own professional aspirations.

Rebecca K.'s Current Company Details
HUMAN

Human

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Fractional Media Product Marketing Strategy and Leadership
California, United States
Rebecca K. Work Experience Details
  • Human
    Fractional Media Product Marketing Strategy And Leadership
    Human
    California, United States
  • Innovera.Ai
    Head Of Marketing
    Innovera.Ai Oct 2024 - Present
  • Sidelines.Vc
    Investor
    Sidelines.Vc Jun 2024 - Present
    New York, Ny, Us
  • The Stanford D.School
    Certification
    The Stanford D.School Aug 2024 - Aug 2024
    Stanford, Ca, Us
    Completed Stanford Engineering's Mechanical Engineering Design "d.school": "Designing Innovation into Action: Life, Leadership, and AI"
  • Shell Recharge
    Vice President Marketing
    Shell Recharge Apr 2022 - Feb 2023
    Worldwide
    Led experienced team of Product, Digital, Communications, Brand and Growth Marketers contributing to commercial growth of EV charging solutions in North America and Asia Pacific. Led team through a period of transition ensuring team cohesion and focus through change. Championed solutions sales plays and sales enablement directly and indirectly with key business groups and global stakeholder teams.
  • Intrax
    Director Of Growth Marketing
    Intrax Sep 2021 - Apr 2022
    San Francisco, Ca, Us
    Intrax is a leading, global cultural exchange enterprise dedicated to providing opportunities to individuals across the globe who seek placement as interns, work & travel participants, aupairs, exchange students and individuals seeking sustainable and volunteer-based travel experiences. As Director of Growth Marketing my responsibilities span our portfolio to align business strategies with optimization tactics to drive growth through our digital channels. I lead global technology migration activities to modernize marketing technologies on behalf of the organization, drive website and advertising optimization activities, champion sustainability and diversity, equity and inclusion priorities across the business to foster new opportunities and ensure there are no reasons for our customers to say 'no', and am currently co-developing a new US-based line of business to further enhance our portfolio and consumer travel offerings.
  • Ipg Mediabrands
    Vice President Product Marketing
    Ipg Mediabrands Aug 2017 - Jul 2018
    New York, Ny, Us
    Championed the Go-to-Market efforts supporting the programmatic advertising platform on behalf of the company. Messaging, roadmap and packaging responsibility. Increased adoption of the platform through portfolio agency business by 40% through key targeting and brand capabilities. Managed team of 8 based in Bay Area.
  • Aol
    Global Director Of Product Strategy - Aol
    Aol Apr 2016 - Apr 2017
    New York, Ny, Us
    Responsible for global go to market readiness for our packaged and managed data products. Responsible for sales enablement, b to b marketing, analyst and public relations strategy as well as overall narrative development required to demystify the concept of big data and making it relevant, as well as AOL offerings, to our buy and sell-side businesses.
  • Oracle
    Director, Product Marketing, Oracle Marketing Cloud
    Oracle Oct 2015 - Oct 2016
    Austin, Texas, Us
    Global go-to-market strategy and readiness, sales enablement, AR/PR for with Media Solutions and the Oracle DMP, part of the Oracle Marketing Cloud. Direct attribution to year over year data and DMP revenue growth on behalf of the Marketing Cloud business.
  • Adobe
    Product Marketing, Social Advertising - Adobe
    Adobe Dec 2012 - Nov 2013
    San Jose, Ca, Us
    Define and Drive the WW Social Advertising marketing strategy and go to market activities for Adobe Media Optimizer. Adobe Media Optimizer is adobe's cross-channel advertising platform for performance advertisers driving search, social and display. In this role, I'm responsible for sales enablement, GTM strategy, insights, PR/AR activities and customer evidence.
  • R/Ga
    Group Account Director
    R/Ga Mar 2012 - Mar 2012
    New York, Ny, Us
    Strategy and Digital Marketing account oversight for Windows. Digital Advertising, Social Media and Marketing, Relationship Marketing, Mobile, Digital Takeover and Digital Out of Home.
  • Safeco Insurance/Liberty Mutual
    Avp, Online Marketing
    Safeco Insurance/Liberty Mutual Feb 2008 - Dec 2008
  • Microsoft
    Senior Group Manager, Windows Corporate Marketing
    Microsoft Jan 2006 - Jan 2008
    Redmond, Washington, Us
    Responsible for delivering and making operational the WW online launch of Windows Vista and associated Windows brands in 54 markets worldwide.
  • Microsoft
    Group Manager, Windows Mobile Online
    Microsoft 2003 - 2006
    Redmond, Washington, Us
    Responsible for worldwide Windows Mobile web initiatives and programs - on and off device.
  • T-Mobile
    Marketing Director, T-Mobile.Com
    T-Mobile 2001 - 2003
    Bellevue, Wa, Us
    Responsible for the entire online customer experience associated with T-Mobile.com in the US as well as in partnership with Deutsche Telekom.

Rebecca K. Skills

Digital Marketing Marketing Strategy Online Marketing Online Advertising Analytics Management Social Media Mobile Devices Marketing Strategy Entrepreneurship Product Marketing Digital Strategy Brand Development Social Media Marketing Web Analytics Lead Generation Leadership Retail Digital Media Account Management Email Marketing Social Networking Strategic Planning Sales Multi Channel Marketing B2b Marketing Seo Fashion Search Engine Optimization Interactive Marketing Mobile Marketing Strategic Partnerships Sem Startup Marketing Creative Direction Product Launch Corporate Branding Relationship Marketing Content Management Creative Strategy Search Engine Marketing Broadcast Fashion Design User Experience Educational Fundraising Fundraising Philanthropy

Frequently Asked Questions about Rebecca K.

What company does Rebecca K. work for?

Rebecca K. works for Human

What is Rebecca K.'s role at the current company?

Rebecca K.'s current role is Fractional Media Product Marketing Strategy and Leadership.

What is Rebecca K.'s email address?

Rebecca K.'s email address is rk****@****inc.com

What is Rebecca K.'s direct phone number?

Rebecca K.'s direct phone number is +142535*****

What are some of Rebecca K.'s interests?

Rebecca K. has interest in Writing, Lip Gloss, Silicon Valley, Beck, Barack Obama, Spending Time With Family, Npr, Literary Fiction, Wikipedia, Coldplay (Band).

What skills is Rebecca K. known for?

Rebecca K. has skills like Digital Marketing, Marketing, Strategy, Online Marketing, Online Advertising, Analytics, Management, Social Media, Mobile Devices, Marketing Strategy, Entrepreneurship, Product Marketing.

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