Rebecca Lambert Email & Phone Number

Parsippany, NJ, US

Parsippany, NJ, US

Parsippany, NJ, US

Parsippany, NJ, US

Parsippany, NJ, US

• Oversee business unit communications, reseller marketing strategy, and operations. Provide leadership and direction to colleagues managing business unit and cross-franchise communications initiatives; retail/OTC.
• Supervise a team of marketing professionals and help guide their professional development.
• Direct key initiatives that ensure alignment of marketing and sales execution to achieve operational excellence.
• Lead business unit efforts focused on driving customer excellence and helping implement appropriate change across the company. Lead U.S. communications efforts to position and reinforce vision to improve customer.
• Member of business unit leadership team.

Parsippany, NJ, US

• Oversaw the development and implementation of veterinary and reseller market strategy for US Cattle & Equine.
• Guided cross-franchise teams in the development and implementation of a cross-portfolio program designed to build demand for and loyalty to Zoetis products and services.
• Led effort to reposition the reseller loyalty program around solution selling and link to the benefits Zoetis brings customers.
• Drove efforts to advance the customer loyalty program to electronic enrollment, tracking and reporting resulting in a significant reduction in program cost and time to implement.
• Implemented targeted marketing efforts at key retailers which resulted in 10% growth.

Parsippany, NJ, US

• Oversaw the development and implementation of all marketing communications programs and initiatives targeting U.S. Cattle and Equine’s reseller, producer and horse owner customers.
• Led business unit efforts to introduce and brand Zoetis to colleagues, customers and key stakeholders.
• Supervised team of communications professionals helped facilitate their strategic communications skill and professional development.
• Forecasted and managed advertising and promotions budget.
• Managed the development and implementation of the seasonal promotion program and helped grow participation 400% through optimal media mix and point-of-sale activities.
• Led efforts to introduce eDetailing tools to field sales in order to leverage technology to bring real-time data and information to customers and reduce printing and shipping costs.

New York, New York, US

• Oversaw the development and implementation of all marketing communications programs and initiatives targeting U.S. Cattle and Equine’s reseller, producer and horse owner customers.
• Supervised team of communications professionals helped facilitate their strategic communications skill and professional development.
• Forecasted and managed advertising and promotions budget.
• Managed the development and implementation of the seasonal promotion program and helped grow participation 400% through optimal media mix and point-of-sale activities.
• Led efforts to introduce eDetailing tools to field sales in order to leverage technology to bring real-time data and information to customers and reduce printing and shipping costs.
• Played a lead role in operational effectiveness by identifying synergies and cost savings across all business groups. Efforts helped realize significant savings by renegotiating and consolidating supplier contracts and.

Bonn, DE

Led the North American marketing communications team and redefined the company’s domestic marketing communications process, roles and responsibilities in order to maximize workflow and elevate the value of communications. Co-led re-branding efforts to launch the new DHL Express brand to the domestic business market.

Ludwigshafen, DE

• Managed all marketing communications programs for 11 brands in 8 crop markets.
• Developed and implemented launch plans for five key brands that exceeded awareness objectives by focusing on targeted, response-driven, non-traditional media.

• Supervised advertising and public relations programs for five clients, including Duke Energy and Continental General Tire.
• Led the public relations team in achieving a 50 percent increase in a one-year Relationship Equity Monitor™ study with key trade media.

Supervised advertising programs for BASF Ag Products’ brands in the high-value and diversified crop markets.

St. Louis, MO, US

Managed public relations activities for all key brands in BASF’s northern and southern crop markets.

Managed marketing communications programs for five category-leading brands for American Cyanamid, serving clients in both account service and public relations capacities.

Bs, Public Relations

Ms, Intergrated Marketing Communicaitons