Rebecca Lambert's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Rebecca Lambert's Contact Details
Rebecca Lambert work email
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Rebecca Lambert personal email
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Rebecca Lambert phone numbers
About Rebecca Lambert
Results-oriented marketing leader. Proven areas of expertise include: strategic planning and implementation, teamwork and leadership, communications, change management, operational effectiveness and customer experience management.
Rebecca Lambert's Current Company Details
Rebecca Lambert Work Experience Details
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Head Of U.S. Livestock MarketingZoetis Aug 2023 - PresentParsippany, Nj, Us
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Head Of U.S. Cattle & Pork MarketingZoetis Aug 2020 - PresentParsippany, Nj, Us
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Marketing DirectorZoetis Apr 2019 - Aug 2020Parsippany, Nj, Us
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Marketing Team Lead, Bios & Bio Devices, Pork & PoultryZoetis Jun 2017 - Aug 2020Parsippany, Nj, Us
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Director, Communications & Business OperationsZoetis Oct 2015 - May 2017Parsippany, Nj, Us• Oversee business unit communications, reseller marketing strategy, and operations. Provide leadership and direction to colleagues managing business unit and cross-franchise communications initiatives; retail/OTC marketing; reseller and loyalty program marketing; sales operations; and marketing operations including budget management, agency and supplier oversight, in-house graphic design and marketing platform optimization.• Supervise a team of marketing professionals and help guide their professional development. • Direct key initiatives that ensure alignment of marketing and sales execution to achieve operational excellence.• Lead business unit efforts focused on driving customer excellence and helping implement appropriate change across the company. Lead U.S. communications efforts to position and reinforce vision to improve customer experience and track KPI’s.• Member of business unit leadership team.
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Director, Veterinary & Reseller MarketingZoetis Jan 2014 - Oct 2015Parsippany, Nj, Us• Oversaw the development and implementation of veterinary and reseller market strategy for US Cattle & Equine. • Guided cross-franchise teams in the development and implementation of a cross-portfolio program designed to build demand for and loyalty to Zoetis products and services. • Led effort to reposition the reseller loyalty program around solution selling and link to the benefits Zoetis brings customers. • Drove efforts to advance the customer loyalty program to electronic enrollment, tracking and reporting resulting in a significant reduction in program cost and time to implement.• Implemented targeted marketing efforts at key retailers which resulted in 10% growth.
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Director, Marketing CommunicationsZoetis Feb 2013 - Dec 2013Parsippany, Nj, Us• Oversaw the development and implementation of all marketing communications programs and initiatives targeting U.S. Cattle and Equine’s reseller, producer and horse owner customers.• Led business unit efforts to introduce and brand Zoetis to colleagues, customers and key stakeholders.• Supervised team of communications professionals helped facilitate their strategic communications skill and professional development. • Forecasted and managed advertising and promotions budget. • Managed the development and implementation of the seasonal promotion program and helped grow participation 400% through optimal media mix and point-of-sale activities.• Led efforts to introduce eDetailing tools to field sales in order to leverage technology to bring real-time data and information to customers and reduce printing and shipping costs.• Played a lead role in operational effectiveness by identifying synergies and cost savings across all business groups. Efforts helped realize significant savings by renegotiating and consolidating supplier contracts and creating in-house graphics solutions.• Led media relations and issues management efforts and collaborated with cross-functional groups to ensure team preparedness, as well as rapid and appropriate response to key industry issues and media inquiries.
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Director, Marketing CommunicationsPfizer Animal Health Aug 2003 - Feb 2013New York, New York, Us• Oversaw the development and implementation of all marketing communications programs and initiatives targeting U.S. Cattle and Equine’s reseller, producer and horse owner customers.• Supervised team of communications professionals helped facilitate their strategic communications skill and professional development. • Forecasted and managed advertising and promotions budget. • Managed the development and implementation of the seasonal promotion program and helped grow participation 400% through optimal media mix and point-of-sale activities.• Led efforts to introduce eDetailing tools to field sales in order to leverage technology to bring real-time data and information to customers and reduce printing and shipping costs.• Played a lead role in operational effectiveness by identifying synergies and cost savings across all business groups. Efforts helped realize significant savings by renegotiating and consolidating supplier contracts and creating in-house graphics solutions.• Led media relations and issues management efforts and collaborated with cross-functional groups to ensure team preparedness, as well as rapid and appropriate response to key industry issues and media inquiries.• Career progression demonstrated ability to perform and grow business. Other positions held include: Associate Director, Marketing Communications (Oct 2008-Aug 2010), Senior Manager, Marketing Communications (May 2006-Oct 2008) and Manager, Marketing Communications (Jul 2004-May 2006) and Associate Manager, Marketing Communications (Aug 2003-July 2004). -
Marketing Communications ManagerDhl Worldwide Express Mar 2003 - Aug 2003Bonn, DeLed the North American marketing communications team and redefined the company’s domestic marketing communications process, roles and responsibilities in order to maximize workflow and elevate the value of communications. Co-led re-branding efforts to launch the new DHL Express brand to the domestic business market. -
Marketing Communications ManagerBasf Ag Products Nov 2000 - Dec 2002Ludwigshafen, De• Managed all marketing communications programs for 11 brands in 8 crop markets. • Developed and implemented launch plans for five key brands that exceeded awareness objectives by focusing on targeted, response-driven, non-traditional media. -
Account SupervisorPrice/Mcnabb Nov 1999 - Nov 2000• Supervised advertising and public relations programs for five clients, including Duke Energy and Continental General Tire. • Led the public relations team in achieving a 50 percent increase in a one-year Relationship Equity Monitor™ study with key trade media.
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Account SupervisorLois/Ejl Advertising Aug 1997 - Nov 1999Supervised advertising programs for BASF Ag Products’ brands in the high-value and diversified crop markets.
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Account SupervisorFleishman-Hillard Jan 1997 - Aug 1997St. Louis, Mo, UsManaged public relations activities for all key brands in BASF’s northern and southern crop markets. -
Account SupervisorWest Wayne Advertising Jun 1994 - Jan 1997Managed marketing communications programs for five category-leading brands for American Cyanamid, serving clients in both account service and public relations capacities.
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Associate Director, Public RelationsSouth Seas Plantation Resort May 1993 - Jun 1994
Rebecca Lambert Skills
Marketing Communications
Strategic Communications
Marketing Strategy
Public Relations
Marketing
Internal Communications
Market Planning
Product Launch
Strategy
Integrated Marketing
Marketing Management
Market Research
Digital Marketing
Media Relations
Corporate Communications
Brand Management
Press Releases
Crisis Communications
Social Media
Brand Development
Newsletters
Global Marketing
Rebecca Lambert Education Details
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Florida State UniversityPublic Relations -
Northwestern UniversityIntergrated Marketing Communicaitons
Frequently Asked Questions about Rebecca Lambert
What company does Rebecca Lambert work for?
Rebecca Lambert works for Zoetis
What is Rebecca Lambert's role at the current company?
Rebecca Lambert's current role is Head of U.S. Livestock Marketing at Zoetis Inc..
What is Rebecca Lambert's email address?
Rebecca Lambert's email address is re****@****zer.com
What is Rebecca Lambert's direct phone number?
Rebecca Lambert's direct phone number is +121257*****
What schools did Rebecca Lambert attend?
Rebecca Lambert attended Florida State University, Northwestern University.
What skills is Rebecca Lambert known for?
Rebecca Lambert has skills like Marketing Communications, Strategic Communications, Marketing Strategy, Public Relations, Marketing, Internal Communications, Market Planning, Product Launch, Strategy, Integrated Marketing, Marketing Management, Market Research.
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