I handle a variety of communications needs, including internal and external communications, PR, email campaigns, and more. My efforts earn significant revenue in less than 6 months and continue to build brand awareness and reach in the US and Europe. These efforts brought a measurable improvement in the brand, netting millions of views in one quarter alone.I build effective tools, initiatives, integrated campaigns, and more with buy-in throughout all levels of the company.

I handle all aspects of marketing for Ameri100, including both traditional and non-traditional. To date, I've helped launch two new companies, Now100 and CX100, and handled events, brand refresh, and more.

In addition to rebranding the company and its new parent company, I helped expand the company’s product line to include waste containers and construction trailers. I set strategy for all marketing and branding efforts and assisted in all sales initiatives, including achieving market penetration in the waste and construction industries. Rebrand both companies and products, including everything from envelopes to advertisements Liaison between engineering and sales to ensure appropriate product release, including clear requirements and accurate technical specificationsCreate, oversee, QA and execute multi-channel marketing campaignsEnsure market-driven initiatives through research and analysis, including competitive and regulatory needs Create technical documentation, including user guides, requirements and specification sheets Monitor and analyze all marketing efforts, reporting to C-level management and recommending adjustments, as needed Manage all trade show activities, including show selection, coordination, budgets, booth design and setup, promotional products, graphic design updates and logisticsManage all external communications and public relations activities, including print and email campaignsEstablish and manage relationships with agencies and vendors

Significant experience in manufacturing, a specialty in B2B marketing and the ability to work with all levels of management and operations brought me to The Whitmore Manufacturing Company. During my time at Whitmore, I managed all marketing aspects of labeling with the new globally harmonized system of classification (GHS) compliance. This project required significant research into the different aspects of GHS compliance, from paper and adhesive to ink and staying power for global shipments. To assist in directives to cut funding, I moved all advertising to strictly digital platforms, ensuring the ability to track each ad’s performance. Create, oversee, QA and execute multi-channel marketing campaignsCreate and execute market-driven initiatives, including market analysis and regulatory initiatives, such as GHS complianceManage internal and external communications and public relations activitiesMonitor and analyze all marketing efforts, reporting to C-level management and recommending adjustments, as needed Create or assist in creating technical documentation, including requirements, user guides, specification sheets, instructional seminars Responsible for strategic and tactical marketing recommendations based on data analysis Select and manage the overall relationships for third-party marketing agenciesLiaison with all departments to write and execute an RFP to obtain website building services through a fully vetted, creative agency with global experience in SEO, ecommerce, and more

Contract Position. My knowledge of branding and ability to project manage brought me to Sage Telecom to assist with their rebranding efforts to TruConnect. I also assisted with launching a separate arm of the company, TruConnect Direct, which was to be a direct selling/network marketing telecommunications brand. The marketing team’s efforts increased revenues for TruConnect by more than $100,000 in less than 6 months. Manage all street teams collateral for compliance and brand adherenceCreate, oversee, QA and execute multi-channel marketing campaignsWork with leaders of the street teams to ensure team messaging stayed true to corporateWrite or assist in writing poster campaigns for three retail locations plus other locations, as necessaryLaunch new website built by an external creative agency at the Consumer Electronics Show (CES)Advise on TruConnect Direct, the planned network marketing armWrite, edit or otherwise create bill notices, scripts, direct mailers, event invitations and more

Knowledge of and the ability to work well within the oil and gas industry brought me to Pinnacle’s attention, particularly PCI Manufacturing, the custom steel fabrication division. During my tenure here, I also handled all marketing/branding for Pinnacle Recycling, Pinnacle Materials, Mining Consultants and Fat Back Trucking. As the Marketing Director, I managed all branding, advertising and marketing for all divisions of Pinnacle Companies. Rebrand the company and all subsidiaries, including everything from letterhead and business cards to decals for tanks and trade show collateral Create, launch, manage and expand national and international advertising campaigns on a tight budget, garnering more than $25 million in lead generation turned revenueLiaison with the mechanical design/engineering teams to ensure proper product release and documentationMonitor and analyze all marketing efforts, reporting to C-level management and recommending adjustments, as needed Create, oversee, QA and execute multi-channel marketing campaignsCreate, develop and implement an assortment of marketing collateral, including advertisements, direct mail, catalogs, brochures, newsletters, etc. Lead in trade shows, including creating/providing printed collateral, giveaways, booth design, hotel, meetings, and morePlan major events, including media coverage, speakers, photography, catering, security, sponsorships, and donationsCreate or assist in creating technical documentation, including requirements, user guides, specification sheets, instructional seminars, Safety Data Sheets and MSHA/OSHA signage Lead in the creation of and management for all websites, including information architecture, SEO, look and feel, photography, etc.

Contract Position.An ability to communicate on a global scale and in a variety of media, combined with significant experience in the network-marketing industry, brought me to WorldVentures. Hired as a PR Specialist, I was promoted to MarCom Manager in a matter of weeks. With my counterpart on the Creative team, I helped coordinate every piece of printed or electronic material necessary for the company’s various endeavors. In the time I was there, I assisted in growing the team from 2 to 12. Implement procedures that resulted in faster turnaround times for marketing/communications collateralCreate and execute both print and electronic campaigns surrounding promotions, new products and eventsEnsure the bimonthly in-house magazine, Voyager, is on time and under budget Create and execute a global positive image campaign Ensure all deliverables conformed to house style and met established language and cultural standards for national and international publications, including translation services in more than 15 languagesResponsibility for department budget, including planning and reporting for transparency with management and other departmentsSupport four distinct entities within WorldVentures, including the B2B arm, the nonprofit entity, retail, and network marketing with both marketing and communications materials

Contract Position.My strong grasp of highly technical concepts and ability to communicate those to a wide variety of audiences brought me to The Point Group. As with any agency, day-to-day responsibilities varied, but focused primarily on oil and gas and technology communications in a range of media.Create, obtain approval for, and maintain two editorial calendars for client-focused e-newsletters for the upcoming year, including feature articles, news, and conference updates Client liaison for oil and gas subject-matter experts (SMEs), conducting interviews to obtain necessary information for projectsWrite various forms of technical documentation to meet branding/messaging requirements, audience, consistency, formatting, flow, readability, and basic grammar and punctuationWrite client testimonials for healthcare-related marketing collateral Research new clients, including client competition, PR efforts, positioning, verbiage, and branding efforts, with one such effort assisting in landing a new clientProvide recommendations in terms of copy viability and positioning, client marketing/PR effortsExecute direct marketing and general advertising deliverablesClients included: Shell Global Solutions

As the only trade journal for the direct selling industry, Direct Selling News is a monthly, closed-circulation publication that serves executives in the direct selling industry.Relationship and project management Directing the editorial calendar, including generating story ideas, managing a team of freelance writers, and editing the publication Writing feature stories, articles, and other materials, including headlines and press releasesDeveloping and maintaining open working relationships with industry executives and suppliersSupervising the publication’s P&L and managing contracts, including creation, negotiation, revisions, etc.Cross-collaboration with parent company to reach and maintain overall company goalsIncreased magazine profitability, more than doubling revenues

As Team Lead for the Maintenance Request Team, I handled all maintenance request forms (MRFs) on all websites created and hosted by imc2, an interactive marketing agency. I handled more than 100 requests per month, including writing and editing any necessary copy. This position was instrumental in typing up loose ends to various projects and required working in a fast-paced office with tight deadlines. Created the MRF process, which assisted in bringing more than 1000 websites/site requests to completionWrote copy for www.hospira.com, which included technical language on medical productsActed as team lead for the MRF team, including liaison with account executives and clientsIncreased client satisfaction by streamlining the internal process to make changes to existing websites

My responsibilities encompassed producing and editing two quarterly journals: SPE Drilling & Completion and SPE Production & Facilities, each consisting of peer-approved technical papers.Edited academic papers on petroleum engineering from authors around the globeCreated an MS Word journal template that helped authors submit papers in a consistent formatServed on a software-implementation team for a web-based peer-review system that shaved months off the time necessary to review papers submitted for publication

Responsibilities included writing, editing or otherwise producing end-user technical manuals for the transportation, public safety, and utilities industries. This position required close communication with software engineers, clients and project managers to ensure accurate, detailed manuals.