Head Of Marketing
Current
Aug 2024 - Present
Who is Rebecca L.? Overview
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Quick answer
Rebecca L. is listed as VP of Marketing at Stan, based in San Diego, California, United States. AeroLeads shows a work email signal at byltbasics.com and a matched LinkedIn profile for Rebecca L..
Rebecca L. previously worked as Head of Marketing at Stan and Member at Chief. Rebecca L. holds Bachelor Of Science - Bs from Rutgers University.
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Email format at Stan
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{first}@byltbasics.com
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Profile bio
About Rebecca L.
With 20 years of experience leading strategic, award-winning brand marketing campaigns and initiatives that drive ROI. I’ve worked across multi-million-dollar global technology, fashion, beauty brands, and a highly regulated cannabis industry, built multiple departments from the ground up, led global teams of 20+ employees, and launched successful, award-winning brand awareness campaigns and initiatives across all media channels.Part creative powerhouse, part marketing strategist, and part driver of business growth, my brain is wired to uncover and create opportunities, develop and shepherd big ideas, manage the minute details of execution, break through roadblocks, and consistently soar past business goals. I am a natural problem solver, uncovering pain points and opportunities and proactively implementing change with a proven ability to build trusting relationships at all levels of the organization KEY STRENGTHSMarketing Strategy | Brand Awareness | Marketing Campaigns | Budgeting | Integrated Marketing Campaign Planning | Photo and Video Production | Operations Management | Process Development | Creative Direction | Content Marketing | Social Media | Partnerships | Influencer Marketing | Trend Forecasting | Team Building | Leadership
Current workplace
Rebecca L.'s current company
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14 roles
Rebecca L. work experience
A career timeline built from the work history available for this profile.
Member
Current
Aug 2023 - Present
Vp Of Marketing
Built and scaled a marketing team across Growth, Social Media, Content, Creative, Sports Marketing, Partnerships, and Brand functions, establishing a collaborative environment that enhanced cross-functional productivity and campaign impact.Rolled out comprehensive go-to-market (GTM) processes that streamlined campaign execution, drove cohesive brand.
Mar 2023 - Aug 2024
Director Of Brand Marketing
Spearheaded national campaigns reaching 17.4M active users/month, generating a 47% year-over-year social engagement growth and 7.7% brand awareness growth in 2022.Produced award-winning campaigns, including the "Tumbleweeds" series, which garnered 45M impressions, and the Pride campaign with 3.1B impressions, transforming Weedmaps' cultural relevance in a.
Jan 2020 - Mar 2023
Head Of Studio Operations
Created and led an in-house studio, saving $1.5M annually by consolidating and restructuring creative resources, which streamlined production processes and cut project timelines.Executed the 30,000 sq. ft. Museum of Weed pop-up, achieving 1.12B press impressions and 53M earned media impressions, resulting in 15K on-site visitors.
Jun 2018 - Jan 2020
Senior Campaign Manager
Developed workflows and strategic roadmaps, significantly boosting campaign success and positioning Weedmaps ahead of competitors in brand awareness.Led global brand campaigns that capitalized on targeted content strategies, expanding Weedmaps' reach and capturing significant market share in customer research and education.
Oct 2017 - Jun 2018
Executive Producer, Global Marketing
Built a global marketing content team, launching 85 original annual productions across US, APAC, and EMEA, enhancing brand visibility across these regions.Directed international shoots with curated original and user-generated content, achieving high production value and aligning creative assets with GoPro's global marketing needs.
Jul 2016 - Apr 2017
Senior Producer, Global Marketing
Transformed content quality for brand marketing assets, shifting from screen grabs to original photography and video, increasing ROI across product launches.Managed production budgets and schedules for global shoots, implementing a tracking system that optimized asset organization and workflow efficiency.
May 2014 - Jul 2016
Director Of Marketing
Saved $250K annually by moving multi-brand advertising, e-commerce, and catalog shoot production in-house, significantly improving operational efficiency.Increased productivity through structured digital tracking systems, providing transparency across marketing projects for six brands.
Oct 2010 - Dec 2013
Marketing Manager
Aug 2006 - Oct 2010
Marketing Artwork Manager
Oversaw and optimized visual assets for Clinique's global marketing Travel Retail & Holiday sets, ensuring high-quality and consistent brand representation across campaigns.Streamlined production processes, aligning artwork delivery with marketing and campaign schedules to enhance workflow efficiency.
Feb 2005 - Jun 2006
Public Relations Intern
Coordinated marketing strategies to maintain Chanel's brand exclusivity, supporting high-profile campaign execution (J12 Watch Launch).Improved internal workflows for campaign logistics, helping maintain Chanel's brand consistency and aesthetic across all channels.
Sep 2003 - Jun 2004
Project Management Support
Jan 2002 - Apr 2004
Project Management Support
Jul 2000 - Jan 2002
1 education record
Rebecca L. education
-
Rutgers University
FAQ
Frequently asked questions about Rebecca L.
Quick answers generated from the profile data available on this page.
What company does Rebecca L. work for?
Rebecca L. works for Stan.
What is Rebecca L.'s role at Stan?
Rebecca L. is listed as VP of Marketing at Stan.
What is Rebecca L.'s email address?
AeroLeads has found 1 work email signal at @byltbasics.com for Rebecca L. at Stan.
Where is Rebecca L. based?
Rebecca L. is based in San Diego, California, United States while working with Stan.
What companies has Rebecca L. worked for?
Rebecca L. has worked for Stan, Chief, Bylt Basics, Weedmaps, and Gopro.
How can I contact Rebecca L.?
You can use AeroLeads to view verified contact signals for Rebecca L. at Stan, including work email, phone, and LinkedIn data when available.
What schools did Rebecca L. attend?
Rebecca L. holds Bachelor Of Science - Bs from Rutgers University.
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