Rebecca L. work email
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Rebecca L. personal email
With 20 years of experience leading strategic, award-winning brand marketing campaigns and initiatives that drive ROI. I’ve worked across multi-million-dollar global technology, fashion, beauty brands, and a highly regulated cannabis industry, built multiple departments from the ground up, led global teams of 20+ employees, and launched successful, award-winning brand awareness campaigns and initiatives across all media channels.Part creative powerhouse, part marketing strategist, and part driver of business growth, my brain is wired to uncover and create opportunities, develop and shepherd big ideas, manage the minute details of execution, break through roadblocks, and consistently soar past business goals. I am a natural problem solver, uncovering pain points and opportunities and proactively implementing change with a proven ability to build trusting relationships at all levels of the organization KEY STRENGTHSMarketing Strategy | Brand Awareness | Marketing Campaigns | Budgeting | Integrated Marketing Campaign Planning | Photo and Video Production | Operations Management | Process Development | Creative Direction | Content Marketing | Social Media | Partnerships | Influencer Marketing | Trend Forecasting | Team Building | Leadership
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Head Of MarketingStan Aug 2024 - PresentLos Angeles, Us -
MemberChief Aug 2023 - PresentNew York, Ny, Us -
Vp Of MarketingBylt Basics Mar 2023 - Aug 2024Irvine, California, UsBuilt and scaled a marketing team across Growth, Social Media, Content, Creative, Sports Marketing, Partnerships, and Brand functions, establishing a collaborative environment that enhanced cross-functional productivity and campaign impact.Rolled out comprehensive go-to-market (GTM) processes that streamlined campaign execution, drove cohesive brand messaging, and significantly increased visibility and retention in a highly competitive DTC landscape. -
Director Of Brand MarketingWeedmaps Jan 2020 - Mar 2023Orange County, Ca, UsSpearheaded national campaigns reaching 17.4M active users/month, generating a 47% year-over-year social engagement growth and 7.7% brand awareness growth in 2022.Produced award-winning campaigns, including the "Tumbleweeds" series, which garnered 45M impressions, and the Pride campaign with 3.1B impressions, transforming Weedmaps' cultural relevance in a regulated industry. -
Head Of Studio OperationsWeedmaps Jun 2018 - Jan 2020Orange County, Ca, UsCreated and led an in-house studio, saving $1.5M annually by consolidating and restructuring creative resources, which streamlined production processes and cut project timelines.Executed the 30,000 sq. ft. Museum of Weed pop-up, achieving 1.12B press impressions and 53M earned media impressions, resulting in 15K on-site visitors.
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Senior Campaign ManagerWeedmaps Oct 2017 - Jun 2018Orange County, Ca, UsDeveloped workflows and strategic roadmaps, significantly boosting campaign success and positioning Weedmaps ahead of competitors in brand awareness.Led global brand campaigns that capitalized on targeted content strategies, expanding Weedmaps' reach and capturing significant market share in customer research and education.
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Executive Producer, Global MarketingGopro Jul 2016 - Apr 2017San Mateo, Ca, UsBuilt a global marketing content team, launching 85 original annual productions across US, APAC, and EMEA, enhancing brand visibility across these regions.Directed international shoots with curated original and user-generated content, achieving high production value and aligning creative assets with GoPro's global marketing needs. -
Senior Producer, Global MarketingGopro May 2014 - Jul 2016San Mateo, Ca, UsTransformed content quality for brand marketing assets, shifting from screen grabs to original photography and video, increasing ROI across product launches.Managed production budgets and schedules for global shoots, implementing a tracking system that optimized asset organization and workflow efficiency.
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Director Of MarketingLa Jolla Group Oct 2010 - Dec 2013Irvine, Ca, UsSaved $250K annually by moving multi-brand advertising, e-commerce, and catalog shoot production in-house, significantly improving operational efficiency.Increased productivity through structured digital tracking systems, providing transparency across marketing projects for six brands. -
Marketing ManagerLa Jolla Group Aug 2006 - Oct 2010Irvine, Ca, Us
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Marketing Artwork ManagerClinique Feb 2005 - Jun 2006New York, Ny, UsOversaw and optimized visual assets for Clinique's global marketing Travel Retail & Holiday sets, ensuring high-quality and consistent brand representation across campaigns.Streamlined production processes, aligning artwork delivery with marketing and campaign schedules to enhance workflow efficiency. -
Public Relations InternChanel Sep 2003 - Jun 2004London, England, GbCoordinated marketing strategies to maintain Chanel's brand exclusivity, supporting high-profile campaign execution (J12 Watch Launch).Improved internal workflows for campaign logistics, helping maintain Chanel's brand consistency and aesthetic across all channels. -
Project Management SupportHigh Tech Systems Jan 2002 - Apr 2004 -
Project Management SupportRaytheon Jul 2000 - Jan 2002Arlington, Va, Us
Rebecca L. Education Details
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Rutgers UniversityBachelor Of Science - Bs
Frequently Asked Questions about Rebecca L.
What company does Rebecca L. work for?
Rebecca L. works for Stan
What is Rebecca L.'s role at the current company?
Rebecca L.'s current role is VP of Marketing.
What is Rebecca L.'s email address?
Rebecca L.'s email address is re****@****ics.com
What schools did Rebecca L. attend?
Rebecca L. attended Rutgers University.
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