Rebecca Lathe Email & Phone Number

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Chicago, Us

New York, Us

• Managed one assistant-level merchandiser and partnered closely together to deliver competitive content strategy and elevated product merchandising across Barneyswarehouse.com.• Collaborated with the Planning team to strategize the promotional event cadence each month; determine messaging and concept while considering inventory flow and other business needs.• Ran and analyzed web and KPI selling reports on a weekly and monthly basis, understanding when and where to react and address business needs to be in line with the financial plan for each season.

New York, Us

• Oversaw online content strategy for Barneys and Barneys Warehouse by working cross-functionally to plan and deliver cohesive and timely site marketing to an average of 2.9 million monthly site visitors.• Collaborated with Merchandising team and Web Developers to create and execute new and innovativepromotional events on Barneys.com and Barneyswarehouse.com in line with changing business goals.• Drove site enhancements and new features for Barneys, Barneys Warehouse, and the Barneys mobile app, from ideation of user flows to creation of business requirements to execution in content management system.• Spearheaded site search project, working cross-functionally to implement updated UX designs, strategic merchandising of product results, and greater customization of search autosuggest tool.

New York, New York, Us

• Managed a team of three e-commerce coordinators, overseeing all aspects of content management and product merchandising across US and Canada web stores.• Executed online promotional strategy, by setting up promotions in online platform, facilitating internal testing, analyzing sales and reporting on promotion performance.• Maintained existing relationships with e-commerce technology vendors, while identifying opportunities for new technology and presenting business case to the Senior Vice President of E-Commerce.

New York, New York, Us

• Managed and maintained product content and images for a portfolio of more than 1,000 styles, ensuring all SKUs are correctly uploaded and represented on site.• Served as liaison between merchants and distribution centers to perform timely and accurate purchase order tracking and daily inventory oversight.• Generated daily, weekly and monthly sales reports and distill data into top line metrics to review with Director of Women’s E-Commerce and buying and planning team.

New York, New York, Us

• Consistently meet daily individual sales goals and demonstrate ability to move high-end merchandise, selling two vintage luxury handbags over a two-week period for a combined value of $8,000.• Strengthen client relations by acquiring a weekly average of 10 client cards from customers interested in being a part of Club Monaco’s online direct marketing program and in-store events. • Contribute to store’s profitability by helping the visual team to create and maintain an inviting, visually appealing environment for clients and demonstrating knowledge of key sales drivers.

Washington, Dc, Us

• Pitched ‘Gift-a-Net’ holiday gift-giving promotion to 50+ publications and media outlets, resulting in Nothing But Nets being featured in five 2015 Holiday Gift Guides.• Maintained Nothing But Nets website by authoring weekly blog posts, drafting press releases, and constantly curating new content.• Assisted digital producer in daily tasks by compiling media toolkits, producing graphics in Canva software, and tracking social media performance for monthly reports using Facebook Insights and Twitter Analytics.

Philadelphia, Pa, Us

• Specialized in fitting room management, building one-on-one relationships with 50+ daily customers and offering personal style advice.• Maximized daily sales through demonstrating ability to suggest, choose, and help locate products based on individual shoppers’ needs and desires.• Maintained current portfolio of company’s products, marketing programs, promotions, and media plans.

Philadelphia, Pa, Us

• Fostered high ideals of customer service by greeting each customer, assessing their needs, and offering guidance and advice in product choice.• Enhanced the brand’s online image by both appearing on and assisting with the store’s social media, i.e. Facebook and Instagram.• Handled financial transactions at the cash register and was responsible for balancing cash drawers.

Bachelor’S Degree, International Relations And Affairs

Certificate Of Completion, The Language And Hispanic Studies Program

Education record