Rebecca Baird Email & Phone Number

Manchester, England, Gb

Manchester, United Kingdom

Manchester, United Kingdom

Key responsibilities include:• Developing and implementing annual marketing plans and budgets.• Delivering integrated marketing campaigns across online and offline channels to support house sales in the North West region, maintaining consistent brand message across all platforms.• Manage procurement for marketing activities through liaising with external agencies and managing relationships to ensure project requests are dealt with timely and cost efficiently• Conducting regular market appraisals to monitor competitor activity and gain valuable customer insights to inform marketing planning

Managing MMU’s recruitment activities in Uganda, creation and implementation of the marketing plan, managing the country budget, developing relationships with key stakeholders within the country and undertaking research and analysis of the market’s performance.Writing and editing copy for MMU promotional literature including advertisements, publications, case study profiles, exhibition banners, and digital marketing collateral. Creating and implementing online marketing campaigns to support recruitment of International students.Liaising with multiple external agencies for the production of marketing materials including; photographers, creative design firms, printers and freight services. Working with a web design agency on the recent re-launch of the International website.Organising high profile corporate events. Delegate groups have included the Malaysian High Commission and the Saudi Arabian Cultural Bureau.

Whilst working within the admissions department I processed student applications and also supported the marketing activities for the recruitment of postgraduate students:• Co-ordinated open events for prospective students visiting the University• Collected student feedback, collated and analysed responses to identify improvements• Dealt with enquiries and corresponded with internal and external agencies• Maintained in house database and filing systems• Assessed applicant’s eligibility for entry to MSc programmes