Rebecca Needham Email & Phone Number

Redmond, Wa

Redmond, Wa

CONSULTING PROJECTS:Project Consultant - WW Global Accounts and Industry Interim Marketing Manager for WW Retail & Consumer GoodsManaged the Virtual Experience Retail Center on Microsoft.com platform from concept to launch, including partner recruitment and content creation.Sr. Program Manager – Worldwide Licensing & Pricing (WWLP)Drove customer, partner and field awareness, readiness and satisfaction with Volume Licensing tools. Develop and execute marketing plans across v-teams, operating across team functions. Experience with corporate-wide crisis management triage and the Last Mile Excellence (LMX) launch process. Activities marketing materials development, RoB presentations to field and management, creation and launch of internal sites, partner and customer materials for program launches, content development and coordination of partner & customer-facing digital properties, and budget management. Product Manager – Real Estate & Facilities/Venture Integration: Managed the integration of newly acquired companies for Real Estate & Facilities, including vendor and BG coordination. Sr. Marketing Manager – OEMDeveloped and managed the US & WW rollout of a rebate pilot for Windows & OEM teams. Determined the optimal way to manage varying scope and needs based on cultural differences and business requirements. Coordinated with development, vendors, WW sales, LCA, partners and local PMs.

PR & Communications, Education Customer UnitAchievements:Increased media impressions 600% in 3 yearsInitiated, developed and implemented a strategic plan for a vision of technology in higher education. Coordinated with global sales force to adopt vision for regional use and directed an executive program to drive high level participation in higher education institutions. Researched and built relationships with Washington D.C.-based organizations and industry influentials, including the Western States Governors Association and the National PTA. Responsibilities:Managed a team to create and deliver product sales materials for global sales force, including Internet communication, PR, advertising, conferences and trade showsFacilitated interactions with Office of the President and Chairman of the Board in higher education-related public speeches and customer briefings, including the development of executive briefing documents, executive roundtables (with university regents and presidents) speech development and logistical supportCreated and delivered EBC presentations to executive K-12 and higher education customers and partnersManaged $5 million budget, with campaigns ranging from $10,000 to $1.5 million

Achievements:Developed the annual Windows Hardware Engineering Conference (WinHEC), building exhibitors 250% and attendance 300% in 3 years. Conference development included all aspects of the event, including agenda, speaker management, staging and vendor management.Built international component of WinHEC, managing overseas partner participation in Seoul, Tokyo and Taipei and coordinating with local office for contentManaged hardware vendors for Windows 95 launch event, ensuring key product and partner mention in keynote address and exhibition. Cooperated with cross-company team to implementResponsible for 3rd party showcases at Fall Comdex and Windows World, managing 250+ partners. Required close integration with product teams, executives and logistics staff. Responsibilities:Steered WinHEC to be the premier platform for communicating Microsoft's hardware vision, including managing large conference logistical staff and coordinating tightly with product groups and partnering companies.Managed independent hardware vendors, software vendors and OEMs in co-marketing opportunitiesDrove 3rd-party booth participation at large tradeshowsDeveloped and presented demos to the trade press