I manage a team focused on engagement and demand generation through our owned digital channels, ensuring a seamless digital journey for prospects and customers. We own global strategy and activation for organic social media, employee social advocacy, peer-to-peer review sites, and the SAP Concur (B2B) and TripIt (B2C) website content.

I was the strategic program lead for a team driving demand and growth through SAP Concur's owned channels. My team's responsibilities included running a global social media shared service program, managing our review sites presence, optimizing the digital experience across our global marketing websites, and activating employee social advocacy.

I focused on optimizing the prospect and customer journey through digital engagement. My team oversaw strategy and execution for our global organic social program, our blog and resource center, employee social advocacy, peer-to-peer review sites, and web content.

I co-launched a centralized global social program, integrating and in-housing organic social and paid social, while guiding strategy, content, and reporting for organic social in 25 markets. I also owned blog and resource center strategy, ensuring pages were optimized for SEO and demand generation, and activated globally.• Grew global impact from organic social, with improvement in KPIs such as on-site conversions, traffic efficiency, and pipeline• Developed and implemented a standardized process for intaking, publishing, and reporting on organic social media• Defined organic social success metrics and built unique reporting dashboards for each market• SAP Concur Marketing Excellence Award winner

I owned the strategy for the U.S. blog and organic social media presence, optimizing both channels for demand generation, while serving as a digital expert to provide best practices and support for global marketers.• Increased conversions from the blog and decreased bounce rate in my first year in the role• Grew conversions and pipeline in my first year running U.S. organic social• Implemented interactive blog CTAs, increasing conversions on targeted pages (+90% )• Established blog reporting process, defined KPIs, and built corresponding Adobe Analytics dashboards • Coordinated event social media for SAP Concur's flagship annual conference • Participated in the SAP Catalyst program for high-performing employees• SAP Concur Marketing Excellence Award nominee

I wrote original stories on travel, food, and lifestyle topics.• Produced sponsored content to promote major national consumer and retail brands• Managed multiple social media accounts for a national publishing company, producing millions of revenue-generating page views• Clients included: Thrillist, Bon Appetit, Epicurious, AOL City's Best, Disney Food Blog

Was a one-person show owning a multi-platform social media strategy to promote editorial content, drive site traffic, and grow the reader base. I also wrote original personal finance stories and gave supporting radio and TV interviews.• Doubled social media following in 1.5 years• Grew traffic from Facebook and Twitter by 40% after year one; grew Facebook traffic 480% by year three • Saw Kiplinger recognized as #9 on the list of "50 Most Influential SMB Brands on Linkedin" for content marketing in 2016• Marketed e-newsletters to more than 200K subscribers• Hosted social media "socials" to encourage social media use by employees• Coordinated and moderated online Q&As with personal finance experts