Rebecca Leonard Email & Phone Number

Boston, Ma, Us

Boston, Ma

We advise companies, non-profits and foundations to build meaningful, engaging brands while creating measurable, lasting value for the organization and society. Consulting services include:- ESG strategy and program design- ESG reporting- Materiality assessments- ESG program assessment and benchmarking- Philanthropic strategy, program design and execution- Social impact strategy, architecture and measurement- Brand communications

Chestnut Hill, Ma

The Boston College Center for Corporate Citizenship Executive Advisors are seasoned practitioners in the field of corporate citizenship. We apply our on-the-job expertise in ESG and corporate social responsibility to members on a consulting basis, as well as facilitate executive education programs.

Led development and activation of social purpose and associated corporate responsibility strategies. Directed the creation of programs, policies and communications to achieve social impact as a global corporate responsibility focus. Expertise and skills applied include research and data analysis, goal setting and measurement, strategic planning, communications and employee engagement across global corporate responsibility strategy, philanthropy, community relations and diversity and inclusion.

Directed consumer public relations strategy, led integrated marketing campaigns and oversaw internal teams and external agencies for fashion retailers, T.J. Maxx and Marshalls. Expertise applied included strategic planning, content strategy, traditional and social media relations, cause marketing, branded entertainment and experiential marketing.

Led event marketing and cause marketing efforts for fashion retail brands, T.J. Maxx and Marshalls, raising millions of dollars and driving significant awareness of signature causes through cause campaigns, media relations and in-store marketing.

Developed and directed integrated campaigns for the Samuel Adams and Twisted Tea brands. Programs included advertising, sponsorship, partnerships, promotions, event marketing and point-of-sale.

Led new business development and direct account management for agency focused on sponsorship, cause and event marketing. Clients included Cybex Fitness and Citizens Energy.

Directed youth marketing strategy for high profile clients such as AT&T, Barnes & Noble and Universal Music Group. Managed and grew $20 million Event Marketing & Promotion line of business for agency.

Managed consumer marketing campaigns for brands such as Snapple, Nestle and Frito Lay.

Business Administration And Management, General

Business Administration And Management, General

Corporate Citizenship Leadership Certification, Corporate Responsibility

Corporate Sustainability Innovation Graduate Certificate

Master'S Certification, Corporte Sustainabilty Innovation