Rebecca Grimes Email and Phone Number
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Enthusiastic and ready to face the world with my journalism degree, I started my career as a Police Reporter in central Illinois. Just a few days in, there was a murder in this small town. In talking to grieving families, interviewing the state's attorney, and defense teams, I went from a recent college grad to a trusted source of truth in the blink of an eye. I would cover seven murder trials in only 11 months, learning an invaluable lesson on the importance of empathy and active listening.After that job, I realized I enjoyed storytelling and transitioned into marketing...then sales...and revenue operations...gradually developing deep expertise in all revenue-responsible functions that would prepare me for my recent roles overseeing the entire customer lifecycle from lead acquisition to ongoing retention and expansion. I've spent the bulk of my career leaning in as an empathetic change agent, solving complex problems to help organizations scale. And thankfully, I've amassed a network of experts across all disciplines to help me accomplish just that. Throughout my career, I’ve had the opportunity to transition a commodity-based business to a highly sought-after multi-million solution, closing some of the biggest deals in the company's history. And building a global brand and GTM machine to scale solutions to the world's most admired enterprise brands. My passions are rooted in defining the GTM strategy, rebuilding systems, processes, tools, and the organization to scale the business.As a revenue leader, my job is to ensure we have a clear path towards achieving (and crushing) our targets and removing the obstacles to getting that done. That includes alignment throughout the entire customer journey, breaking down traditional silos, and having customer-centered funnel conversations that focus on acquisition all the way through retention and expansion. That starts with an objective understanding of the people, processes, systems and tools required at that stage to support growth. While also building a culture deeply rooted in "winning together" across all revenue functions.Lastly, community is important to me in every way—both in my work and in my personal life. As a cancer survivor, I actively fundraise for the American Cancer Society, which I'm proud to share has raised more than $100k in donations. And I am a chairperson of our local Relay for Life.I'm a wife to an incredible husband who is the yin to my yang, and together we are raising two children who bring me joy and make me laugh in ways I've never imagined.
Sheerid
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Chief Revenue Officer (Cro)Sheerid Jul 2024 - PresentPortland, Oregon, UsSheerID is the global leader in identity verification for commerce. With SheerID, brands identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, and first responders — with personalized offers through loyalty programs, digital wallets, and more, that are gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies more than 2.5 billion people via 200,000 authoritative data sources to increase sales while mitigating fraud, provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity verification partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners.My role is to oversee all revenue functions, including sales, marketing, partnerships, customer experience and revenue operations to consider the full customer lifecycle and drive growth, retention and expansion efforts to support the world's largest brands.
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Fundraising Committee MemberHeart Haven Outreach (H2O) Mar 2024 - PresentBolingbrook, Illinois, UsHeart Haven Outreach, better known as H2O, is a 501(c)3 nonprofit organization that serves middle and high school teens in the greater Bolingbrook area who are experiencing challenging times. Through a variety of time-tested and research-based programs, we pursue our mission of “reaching out to the hearts of youth and facilitating life transformation.” -
Board AdvisorWorkese Feb 2024 - Present
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Board AdvisorAthlete Foundry, Inc. Dec 2022 - PresentAustin, Tx, UsFor the driven middle & high school student athlete, we improve the odds of her achieving her dream to become a collegiate athlete -- regardless of zip code -- by providing a first-of-its-kind athletic & academic unified plan, integrated with qualities collegiate coaches actually value so they can track, build, and communicate a better journey to collegiate athletics.We combine our U.S. Navy, U.S. Army, NASA Human Spaceflight, Collegiate Student Athletics, and diverse industry backgrounds to make it all happen.My role will be to help guide the growth model and scale Athlete Foundry to support as many student athletes as possible.#veteranled -
Chief Sales And Marketing OfficerSearchspring Aug 2023 - May 2024San Antonio, Texas, UsSearchspring delivers the ultimate shopping experience. As the #1 search, merchandising, and personalization platform built exclusively for ecommerce, Searchspring enables brands to get the right product, to the right person, at the right time. With Searchspring, customers such as Chubbies, Pura Vida, Moen, Fabletics, Peet’s Coffee, SKIMS, West Elm, Specialized, Wildfang, and Ripcurl are increasing cart size, conversion, and repeat customers. -
Founding Board MemberBuilding Up Community Sep 2019 - Dec 2023A core group of amazing women have come together to create Building Up.Building Up is a professional community of women for women dedicated to building each other up through mentoring, education, knowledge sharing and giving. Tailored for you, we deliver professional support in a comfortable approachable environment. We encourage you join and commit to the community - take when needed and give when you can. Become a part of the community through our LinkedIn group. https://www.linkedin.com/groups/12369632/
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Chief Revenue OfficerRuby Apr 2021 - Aug 2023Portland, Or, UsCustomers in today's on-demand economy expect quick answers and personalized service. At Ruby®, we provide small businesses with the services, products, and analytics they need to manage customer interactions and deliver exceptional experiences. Trusted by more than 13,000 business owners, our US-based, live virtual receptionists and chat specialists create meaningful human connections supported by proprietary technology—building trust, fostering loyalty, and helping win new business 24/7, 365-days a year. Ruby has helped companies grow since 2003 and has gained national recognition as a Fortune Magazine Best Small Company to Work For in the U.S., Inc. Best Workplaces, PEOPLE Companies that Care, and repeat Great Places to Work rankings year after year.At Ruby, I lead our sales, marketing, partnerships, revenue operations and customer success and support teams with a data-driven approach to identifying and accelerating the growth of the business. One of the proudest moments of my career has been navigating Ruby's 115+ person Revenue Team through the last three years by centering everyone on our WHY—ensuring small businesses have knowledge of and access to the resources they need to grow their businesses. -
Chief Marketing OfficerRuby Jan 2020 - Apr 2021Portland, Or, Us
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Vp Of MarketingCheetah Digital Dec 2017 - Jan 2020Chicago, Illinois, UsCheetah Digital is an enterprise cross-channel marketing technology company that helps marketers manage their data for better decision-making, send messages to customers to increase revenue, and that provides professional services expertise to execute complex marketing plans at scale. Cheetah Digital has been a leader in the marketing software industry for 20 years, and we have one of the most experienced and successful teams in the marketing software industry. We are dedicated to marketers. Being dedicated to marketers means that everything we do at Cheetah Digital is focused on the desired outcomes of our clients and their growth as leaders in their organizations.At Cheetah Digital, I was responsible for rebuilding the marketing organization and GTM strategy after the divestiture from Experian. I developed scalable new business and existing business growth strategies to support transition from single product to multi-product enterprise solution, while redefining the global TAM framework to uncover growth opportunities in verticals and vulnerable incumbent solutions. -
Svp, MarketingPowerreviews Sep 2017 - Dec 2017Chicago, Il, UsPowerReviews is a conversion-first user-generated content vendor obsessed with helping brands and retailers grow their businesses. PowerReviews enables these organizations to generate better quality customer product ratings and reviews in larger volumes and then analyze and benchmark all this data to optimize their UGC programs for conversion, while improving product quality and customer experience.At PowerReviews, I drove initiatives that strengthened the brand in the reviews market and accelerated the growth of new customer acquisition; and in parallel developed a product launch and innovation process that identified new products to take to market. I curated a strong partnership with the product team to understand TAM and develop business models to help prioritize investment, revenue potential and new market entry to support overachievement to revenue goals. -
Vp Product MarketingPowerreviews Aug 2016 - Sep 2017Chicago, Il, Us
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Senior Director Sales And StrategyVibes Apr 2014 - Jul 2016Chicago, Il, UsOptimize top and bottom of funnel business development activities to improve close rate and reduce overall sales cycle. As a member of the Sales Leadership Team, support early stage account strategy, solutioning, pricing and contract negotiations in mid-size and major client pursuits resulting in 50% YOY sales growth. Manage target account lists with filtering criteria based on highest win probability for tier assignment and developed marketing campaigns to convert target accounts into pipeline opportunities. Identify new verticals and then collaborate with Marketing Team on go-to-market strategies, thought leadership content, sales enablement tools and outbound marketing campaigns. Establish, maintain and leverage partnerships with key internal teams to drive overall strategic direction that aligns client needs with Vibes’ product and services offering. -
Senior Director Of MarketingVibes Aug 2011 - Mar 2014Chicago, Il, UsEvaluate current product strategies and develop go-to-market product launch plans for the company’s SaaS mobile relationship management platform, including pricing, product positioning, packaging, roadmap development, buyer personas, customer segmentation, competitive analysis/positioning and sales enablement tools. Partner with regional sales teams to drive close the business initiatives and accelerate pipeline movement to drive new client revenue.
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Manager, Product Marketing For Software And AppliancesPanduit Apr 2009 - Aug 2011Tinley Park, Illinois, UsDefine the value proposition and product direction for Panduit’s newly funded Software and Appliances Team, including go-to-market strategy and execution, messaging, customer segmentation, competitive analysis/response, strategic pricing model development, and business case development. Support the global transformation from a product-based sales engagement model to a solutions sales model. -
Global Director Of MarketingJentro Technologies Gmbh Oct 2007 - Apr 2009DeManage overall marketing and communications plan and initiatives for growth, including strategic and competitive analysis, branding and positioning, creative and collateral development, budget and staff management and sales tool development. Commuted monthly between corporate headquarters in Munich and North American headquarters in Chicago. -
Director Of Product Management And MarketingWest Notifications Group (Formerly Centerpost Communications) Feb 2007 - Sep 2007Omaha, Ne, UsBuild the strategic and tactical direction of software and services product management, including branding and positioning, sales tools, product rollouts, training and development, business development and review of sales opportunities for product feasibility. -
Director Of MarketingCenterpost Communications Aug 2005 - Feb 2007Manage marketing and GTM plan, as well as the strategic and tactical direction of software and services product management, including branding and positioning, sales tools, product rollouts, sales enablement, business development and review of sales opportunities for product fit and new market opportunities.
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Marketing ManagerNeumann Homes Aug 2003 - Jul 2005UsLead all corporate and internal communications initiatives, including marketing and communications collateral, event planning, training materials creation and facilitation, benefits rollouts, vendor management and contract negotiation. Managed a $1 million-plus budget. -
Manager Of Corporate CommunicationsServicemaster Nov 1999 - Aug 2003Atlanta, Georgia, UsCreate and execute key messages through writing CEO/COO speeches, press releases, annual reports, employee, consumer and corporate websites, as well as managing content and logistics for internal events and the annual shareholder’s meeting. -
Police ReporterThe Times-Press Dec 1998 - Nov 1999Accurately report on crimes for this central Illinois newspaper. Covered 7 murder trials during my time as a journalist, cultivating relationships with the community, the police and the State's Attorney's office.
Rebecca Grimes Skills
Rebecca Grimes Education Details
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Western Illinois UniversityJournalism With Minor In Political Science/Communications
Frequently Asked Questions about Rebecca Grimes
What company does Rebecca Grimes work for?
Rebecca Grimes works for Sheerid
What is Rebecca Grimes's role at the current company?
Rebecca Grimes's current role is Full Lifecycle CRO at SheerID | Growth Advisor | Wife and Mother of 2 Littles | Cancer Survivor.
What is Rebecca Grimes's email address?
Rebecca Grimes's email address is rg****@****uby.com
What is Rebecca Grimes's direct phone number?
Rebecca Grimes's direct phone number is +163062*****
What schools did Rebecca Grimes attend?
Rebecca Grimes attended Western Illinois University.
What skills is Rebecca Grimes known for?
Rebecca Grimes has skills like Product Marketing, Strategy, Marketing Strategy, Product Management, Competitive Analysis, Marketing, Management, Business Development, Vendor Management, Mobile Marketing, Saas, Salesforce.com.
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