• Utilizing decision science-backed messaging methodology, captured, analyzed and synthesized client input from 2- and 3-day engagements to reveal the company or product’s most salient messages and unique positioning. • Crafted stories that engage and convince customers to 1) move away from their status quo; and 2) choose the clients’ product or service over every other alternative.• Led client’s first cloud product launch. Generated cloud pricing model and oversaw all content and website creation. • Created press releases, web content, sales campaigns and customer stories.• Managed and mentored multi-disciplinary, international team of 5.

• As key member of the entrepreneurial MySQL business unit, defined MySQL on-premise and cloud market strategy, messaging and positioning, partnering and aligning with direct and channel sales, business and product development, product management, and executive management. • Guided globe-spanning marketing professionals in creating high impact campaigns and content that helped drive market share and MySQL’s #1 or #2 position as the world’s most popular database, with customers ranging from the five top US banks, to Facebook, to small startups. • Engineered global go-to-market strategy featuring monthly digital resource kits, frequent email and social media ad campaigns. Generated all campaign content and assets designed to lead buyers through the funnel using: ads, eBooks, customer stories, white papers, infographics, analyst reports, bi-monthly webinars, hosted and industry events.• Built global marketing group from the ground up in under three months, developing into a highly effective and innovative team whose programs delivered of tens of 1000s of qualified leads despite modest budget and the team’s virtual nature.• Drove MySQL’s social media strategy on Facebook (>500k followers), Twitter (>160k followers), LinkedIn (>8,000 followers), blogs and YouTube.

• Solely responsible for worldwide market and product strategy for MySQL’s OEM business, which delivered 50+% of MySQL's revenue through a high-volume, dual-license sales model. Customers included eight of the top ten global independent software vendors (ISVs). • Led MySQL’s cloud market and competitive analyses, helping to define its overall cloud strategy. Produced internal and external-facing content on MySQL's unique value and number one positioning in the market.

• Enabled sales’ success through competitive analyses, sales playbooks, battle cards, customer presentations, quarterly and annual in-depth product trainings.• Generated 1,000s of leads annually through creation and promotion of high value content and events, from web content to sales collateral, and tradeshows to webinars.

• Shaped Sun's database strategy to achieve strategic goal of reduced proprietary database dependence and to develop shorter-term revenue opportunities.• Represented product marketing in multiple in-bound licensing deals and potential acquisitions. Drafted marketing-related terms in agreements. • Managed team responsible for all aspects of open source database marketing for Sun products JavaDB and PostgreSQL for Solaris, and Sun partners MySQL and Sleepycat. Drove awareness and adoption through product distribution (with JDK and Solaris), press coverage, analyst reports, high impact content and events – all on an annual budget of $10k.• At invitation of Apache Foundation, presented on open source business strategy at ApacheCon US 06 and ApacheCon EU 07.

• Responsible for marketing and strategic direction of Sun Portal product line, which spanned three markets: portal, security, and telecoms / mobility. • Drafted responses to analyst, industry award, and product “bake-off'” complex questionnaires. Briefed and developed relationships with key analysts and journalists. Achieved “leader” status in Gartner Group's Portal Magic Quadrants, Meta Spectrum reports and Forrester Waves. Won multiple awards including RealWare, Codie, and DCI, and Network World and eWeek technical comparisons.

• Wore many hats, created and executed marketing plans for eight products and their recurring launches both pre- and post-IPO.