Develop and execute strategic creative and social tactics and handle day to day operations with vendors/internal teams for comprehensive global digital marketing campaigns across the studio theatrical and Disney+ titles, including: social creative (Facebook, Twitter, Instagram, TikTok, Snapchat, Pinterest), media creative (display banners, digital ads, custom paid media programs), tentpole activations, website development, CRM creation, influencer management, live event coverage (red-carpet, screenings, junkets), and creative direction (talent shoots)Communicate digital strategies and social plans across the Studios’ executives and marketing teams, filmmakers, and talent Partner with Disney international digital teams around the world on global debuts and oversee creation of custom social and paid media materials to ensure strategies and creative direction are aligned with the domestic campaignLiase with cross-departmental teams across the company to ensure optimum communication on digital strategies and utilization of all key digital assets as they pertain to title campaignsManage the content strategy and creative direction for the Disney Studios TikTok brand handle and grew the account to over 8MM+ followersWork with the VP and Director of Digital Marketing to establish key performance metrics and provide regular progress reports and sentiment analysisManage specialist and coordinators career development and oversee their workCampaigns:The Bob’s Burgers Movie Marvel Studios’ Moon Knight PreyLEGO Star Wars Summer VacationStar Wars’ AndorHellraiserTales of the JediWillowPeter Pan & WendyThe BoogeymanIndiana Jones and the Dial of DestinyAhsokaYoung Jedi Adventures S1 / S2The Bad Batch S3The AcolyteLEGO Star Wars: Rebuild the GalaxyTales of the EmpireSkeleton Crew

Developed and executed strategic creative and social tactics and handle day to day operations with vendors/internal teams for comprehensive global digital marketing campaigns across the studio theatrical and Disney+ titles, including: social creative (Facebook, Twitter, Instagram, TikTok, Snapchat, Pinterest), media creative (display banners, digital ads, custom paid media programs), tentpole activations, website development, CRM creation, influencer management, live event coverage (red-carpet, screenings, junkets), and creative direction (talent shoots)Communicated digital strategies and social plans across the Studios’ executives and marketing teams, filmmakers, and talent Partnered with Disney international digital teams around the world on global debuts and oversee creation of custom social and paid media materials to ensure strategies and creative direction are aligned with the domestic campaignCollaborated with synergy partners across the company in conjunction to ensure optimum communication and utilization of all key assets with a key emphasis on the relationships with entities across The Walt Disney Company (Disney, Disney+, Marvel Studios, Lucasfilm, etc), and their portfolio of social pages and blogsCampaigns:Death on the NileThe King’s ManThe Beatles: Get BackThe Last DuelFree GuyCruellaLaunchpad ShortsEmpty ManFlora & UlyssesGodmotheredNew MutantsCall of the WildSpies in Disguise

Developed and managed strategic social creative and editorial calendars across all campaigns in order to support overall objectivesCollaborated with cross-departmental teams to ensure all campaign creative, calendars, and activations aligned with the overall goalsResearched and developed one-sheets for platform best practices, talent, and strategy recommendationsOversaw day-to-day client communication and fostered Fullscreen’s strategic entertainment account relationships in order to ensure campaigns are completed efficiently and on budgetProvided live social coverage at junkets, premieres, screenings, and on-set shootsLed campaign strategy presentations and pitches for studio executivesFostered the professional growth of the Account Coordinator and maintained the supportive culture of the internal teamClients:Walt Disney StudiosWarner Bros PicturesNetflixOprah Winfrey NetworkFender

Oversaw the campaign calendar and posting schedule for each account, ensuring all major beats were addressed Responsible for asset management, content ideation, storyboarding, copywriting, content posting, social engagement, and campaign trackingOversaw creative requests and revisions using project management software: MavenlinkResearched social media trends for all platforms, including but not limited to: Facebook, Twitter, InstagramAssisted in internal photo-shoots, red-carpet social coverage, and on-set shootsClients:Walt Disney StudiosNetflixParamountFocus FeaturesTNTSTX

Provided general account support on various projects company-wide: copywriting, campaign calendaring, content creation, social moderation, community engagement, social reporting, etc Researched trends on all social media platforms: Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, etcClients:Disney Franchise (Frozen)20th Century FoxFocus FeaturesUniversalMary Kay

Moderated all posted content across social media platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, Public, etc.) of AT&T's seasonal show, SummerBreakElevated questionable content, posts, and cast issues to the Account Director, Producers, and CoordinatorsCreated a daily recap about the cast social growth and sentiment, as well as trends, storylines and key incidentsAssisted accounts team with necessary projects: copywriting, community engagement, asset selection, analytics tracking, etc.