Oversaw social media management for all agency clients including JLL, EA Homes, Crescent Communities, Peachtree Center and North American Properties Atlanta.Worked with Account Managers on developing clients’ social content strategies, contests and reporting; managed all clients’ social media ad buys.Created digital content for clients including LinkedIn pieces, pull quotes and hashtag campaigns.Handled all company digital efforts including updating website and social media sites.

Responsible for developing and overseeing the social media strategy and digital team for North American Properties' award winning mixed-use properties, Atlantic Station and Avalon.Managed the social media/digital budget and place all digital ad buys (facebook ads and promoted posts, sponsored tweets, ROS ads on AJC.com and more).Supervised Social Media Community Managers for both properties and oversee all aspects of the properties' day-to-day social media efforts relevant to restaurant/retailer involvement and events, building guest engagement and growing the online communities.Oversaw website design and maintenance; created opportunities to increase page views such as adding Related Content buttons and an alert bar, and engagement with live social media feeds; trained staff on website content management systems.Analyzed Social Media Community Managers' weekly digital reports and worked with the team on areas of improvement and opportunities for growth.Created monthly digital reports for both properties with complete analysis of website traffic data, traffic source information, social media analytics and email marketing results.Identified, selected and managed outside vendors and third party tools.

Responsible for developing digital marketing strategy to promote 11Alive content online and on social media to integrate with on-air marketing plan.Analyzed website content daily and identify areas for improvement such as changing headlines to enhance SEO, adding related story links and interactive polls, and embedded social media elements to increase engagement.Developed creative social media strategies such as Twitter Tuesday where we invite high-profile twitter users to live tweet during the news to increase our reach and a social Q&A with stars of NBC's "The Blacklist" to encourage fan engagement and build excitement for the show.Evaluated overall station social media performance, assisted talent in managing their social media profiles and trained talent and staff on social media best practices.Managed station contests (text-to-win, facebook, on-air); designed concepts based on objectives, wrote and produced promo spots and created and set up graphics and entry forms.Worked with Sales Department to develop ideas for client contests and creative sales packages.Supported Community Relations department with digital marketing and social media plans for community projects and events including Make A Difference Day, Can-A-Thon, AJC Peachtree Road Race and 11Alive's Community Service Awards.Managed social media ad buys and advised Creative Services Director on digital buys.

Worked with 11Alive Sales Team to grow digital revenue for all digital properties including online advertising, social media management, search engine optimization, pay-per-click advertising and website development.Served as a liaison between the sales department and the marketing department on social media sales for 11Alive social media channels.Managed social media clients' content calendars and served as a go-between for community managers and clients.Developed and managed social media contests and marketing initiatives and directed creative process for all clients' digital assets.

Responsible for marketing all Metromix online content to help grow brand awareness and increase website traffic by producing signature events, developing media and press opportunities, managing social media presence and building relationships with local media, nightlife, event and PR professionals. Worked with sales team to develop sponsorship opportunities for advertisers and participated in planning 11Alive station events such as 11Alive’s Digital Apprentice Finale Party during Digital Atlanta Week.Created Metromix Minute, an upbeat event segment that aired daily in 11Alive News with notable radio personality, Jenn Hobby from Q100’s The Bert Show. Coordinated all aspects of the segment including writing, producing, editing and marketing.Booked local bands for the Metromix Soundcheck, a weekly live music segment on 11Alive News. Coordinated appearances with band management, news producers and audio techs, uploaded video segments to Metromix.com and promoted appearances on social media outlets. Created Metromix signature events such as Atlanta’s Top Tweeps, a monthly event that recognized top social media influencers in Atlanta. Handled all event planning, promotion, on-site logistics, social media and post-promotion. The events were very successful and the concept has since been adapted as a quarterly event for 11Alive.11Alive Employee of the Quarter Nominee, 1st Quarter, 2011

Responsible for developing and implementing clients’ strategic marketing and PR programs to increase press coverage, create awareness among celebrities and VIPs, and promote a positive image to media and consumers.Implemented celebrity gifting and product placement programs to introduce products to celebrities and VIPs to influence consumers and increase positive news coverage. Celebrities that received clients’ products include Miley Cyrus, Elton John, Tiger Woods, Ryan Seacrest, and more. Secured placements for clients’ products in films and TV shows including Battleground Earth: Ludacris v. Tommy Lee, Disney’s Jonas and Hannah Montana—The Movie. Received pictures and personal thank-you notes from celebrities for clients to use on websites and in press materials to promote celebrity praise and support.Created and distributed press materials and pitched media with creative story angles. Secured interviews on CBS Better Mornings, Atlanta & Company and Good Morning Texas, and placements in national magazines such as Life & Style Weekly, Self, Men’s Journal and Woman’s Day.Established strong social media presence for clients on Facebook, Twitter and YouTube by updating profiles with press clips, relevant articles and event pictures. Results included major increase in followers and interactive fans who provided feedback, entered contests and posted reviews.

Recruited to provide overall executive support to company management. Main duties included coordinating the production of advertising materials, writing and editing website copy and press releases and monitoring online advertising effectiveness.

Hired to support VP of Business Development in start-up department. Created new business proposals and presentations, coordinated client promotions with ad agencies and radio stations and performed general account service responsibilities and various administrative support tasks. Also executed research using quantitative/qualitative data and competitive information from media industry software to produce market rankers, media schedules and ad spend analysis reports to determine appropriate radio stations for clients.