Client acquisition, branding & company growth (B2B and B2C efforts)

Focused on developing agile workflows for creatives, I specialize in leading multidisciplinary squads customized to address the unique needs and challenges of individual clients. Managing a portfolio with 18 clients, my goal is to ensure direct engagement with stakeholders, obtaining strategic cohesion and brand consistency.

As a Product Manager, my goal is to drive revenue growth and maximize return on investment (ROI) through multidisciplinary activities. These include:/Managing and planning the sales funnel, revenue streams, and ROI analysis./Optimizing paid advertising campaigns on Google and Meta Ads./Redesigning web layouts to optimize user experience and conversion rates./Developing comprehensive brand guidelines and brand books./Conducting market research and SWOT analysis to stay ahead of competitors./Planning and prioritizing the backlog for FrontEnd developers./Implementing tagging across all funnel stages./Creating new campaigns and activation strategies across digital platforms./Managing traffic and optimizing budget in both paid and organic media (SEO)./Monitoring campaign performance and optimizing creatives for maximum impact./Setting up URL parameters for accurate tracking and analysis./Providing detailed and data-based creative briefs to design teams./Generating insightful reports and analyzing results to inform future strategies./Building and refining audience segmentation for remarketing purposes./Leading rebranding efforts to enhance brand identity and consistency./Managing the content calendar and ensuring consistent messaging across channels.In essence, my role involves orchestrating a cohesive digital marketing strategy that leverages data-driven insights and creative innovation to drive business growth and strengthen a newborn brand.

/Creating strategic and tactical plans for business conferences./Assisting in strategic planning, service portfolio redesign, and Go-To-Market strategies./Developing executive and sales presentations./Establishing a brand tone of voice and product storytelling./Projecting outcomes and conducting data analysis to set effective goals./Defining key performance indicators for initiative effectiveness analysis./Creating communication and content strategies to engage target audience./Collaborating with various business units (Sales, Product) and direct client interaction.

/Strategizing keyword planning and writing SEO-optimized articles to secure top Google rankings for key terms such as "telecom," "corporate mobile," and "enterprise mobility."/Designing virtual experiences to get the brand closer to prospects, including the #tech. talks— a highly interactive podcast series recognized by EXAME./Remodeling the email marketing newsletter into bite-sized "knowledge capsules" for enhanced user engagement./Collaborate on the automation project for marketing funnel reports in collaboration with the Business Intelligence team./Managing, updating, and segmenting audiences on the RD Station CRM platform./Collaborating with PR strategies./Writing ebooks, cases and infographics. Implementing marketing automation flows connected to every new material./Designing sales speech for targeted actions by the Inside Sales team, applying the SPIN Selling methodology./Writing persuasive copy for sales materials./Updating the persona study for each product./Managing social media channels such as LinkedIn, Instagram, Facebook, and Twitter./Supporting the Go-To-Market SaaS strategy.

Inside Sales:/Generating leads through active commercial outreach (email marketing, cold calls, LinkedIn, and social media)./Managing the sales funnel./Maintaining and updating the Pipedrive CRM./Qualifying leads (companies and contacts).Sales / Business Development:/Understanding practices and offerings./Attending commercial meetings with Business Development professionals./Following up on sent proposals.Business Marketing:/Structuring the strategy related to events sponsored or organized by the company./Conducting Brand Awareness activities (promoting offers, showcasing case studies, client/institutional videos)./Creating awareness for the company's social responsibility initiatives.

Managing all content for social media platforms, developing performance reports, and building a positive brand for the company as a software provider and employee./Creating and monitoring paid ads;/Designing email marketing campaigns, automation flows, and high-converting landing pages./Supporting event organization./Continuously optimizing the website and blog./Monitoring the leads and prospects database./Data collection and analysis./Content creation and revision./Developing and reviewing institutional materials./Assisting the endomarketing efforts.