- Global content planning in collaboration with E-commerce Manager & Graphic Designer- Merchandising on site to drive sales- Landning page management and subsequent follow up- Responsibility of static content (Contact, About Svenskt Tenn, etc.)- Ordering assets; copy and pictures- Reporting and analyzing sales; daily (for CEO and CFO), weekly and monthly- Presenting sales during weekly meetings- Writing reoccuring sendouts to organization in regards to development on site- Conducting internal web training for store staff- Enriching products prior to launch - collecting information from buying and marketing department- Upkeeping products post launch- Working in collaboration with developers to identify areas of improvement, testing along the process- Providing input, testing and executing the development of our updated product page and informing the organization post launch about new design and features- A/B-testing with third party: Providing insights, testing and approving- Gathering market intelligence- Taking part in project to streamline product information- Some editing in Adobe Photoshop- Delivering assets for Facebook Ads- Working with external partners for search and product recommendation services

(Maternity cover) Planning and coordinating content on site, as well as producing and executing newsletter campaigns. I work closely with AD, copy and the campaign manager, always ensuring content is inspiring and engaging to maximize ROI. I also take a great part in identifying, reporting and analyzing KPIs, making sure to adjust my work accordingly to results and new findings.

My responsibilities include managing all content on our website; images, prices, product information, etc. I’m also in charge of managing stock levels and placing orders in collaboration with the e-commerce manager. I’m responsible for coordinating and executing the administration of new collections on the site, ensuring accurate assortment, product information, images, etc.I’m responsible for online merchandising and work closely with the marketing team to optimize sales. I’m also responsible for administration and synchronization between our e-commerce system and our ERP system, where I troubleshoot and handle issues rapidly when needed.I’m also the administrator of our payment system and handle more complex customer support cases. I coordinate processes and operations with our warehouse and report sales to the organization.I primarily work in Salesforce Commerce Cloud (Demandware) and Microsoft Dynamics NAV.

I was responsible for content management in all H&M Club markets. When in charge of launching a new market within H&M Club, I made sure the correct content was produced, identified deadlines and made sure those were kept, among other tasks.I was in charge of implementation of new templates in our CMS system, with the intent to increase our efficiency as well as providing a solid ground for further development. My tech skills proved important when troubleshooting and my knowledge of HTML/CSS came in handy when testing out new systems and processes.

Same responsibilities as BXXLGHT, see below.

Managed Instagram and Facebook accounts as well as the online shop. Produced newsletters and managed customer service. Was in charge of campaigns and events. Also assisted in the physical store.

Assisted at press events and produced pitch material as well as copy and artwork for press releases.

Part time while studying. I produced lifestyle, fashion, interior and beauty content and managed social media. I analyzed the target group in Google Analytics to optimize content.

Part time while studying. I created social media campaigns for clients including Eckerö Linjen, Riksbyggen Uppsala and Lappset Group. I also produced artwork, copy and campaign performance reports.

Agencies:Marilyn Agency, Paris (mother agency)Premier Model Management, LondonJoy Models, MilanElite Model Management, New York