Rebecca Linneros Email & Phone Number

Brand & Creative Collective, Innovation & Business DevelopmentBrand Community growth

Develop a new brand within femtech for Lindex Group.  Prepare and create Business case  Develop and implement 360 brand strategies for Female Engineering including endorsement strategy, brand platform, naming, visual identity and other strategies connected to the brand Develop the Media and marketing strategy in collaboration with partners and internal teams at Lindex for optimized synergy for both brands Prepare launch and collaboration strategies Responsible for optimized budget planning and follow up/reporting Develop Marketing, PR and Communication strategic plan year 1-2 Onboarding of team functions and partners needed to build brand awareness and drive daily operations in marketing & SoMe/Community team Coach and support team members in marketing/social media/content/community team  Consumer insights Femtech products and test pilots Close cooperation with Digital and Ecommerce developer to plan and implement an optimized paid media strategy/UX/SEO for the brand Close cooperation with core team and Project manager to succeed in the launch of Female Engineering Stay updated on trends in the market and benchmark brands in competitive arena and fashion retail

Göteborg, Sverige

Developing and executing strategy to create value driven brands with a holistic approach, leading the following:WallVision, with a mission to distinguish and update the brand platform for Boråstapeter and Engblad & Co to be more relevant to end users. Work included brand plattforms, visual identity, brand books and strategic support.Gothia Towers, defining all brands in the F&B portfolio and identifying how these can support the vision of Gothia Towers. Work includes brand books for all F&B brands defining the complete customer journey. Inteleon, complete relaunch and reposition of the brand SMS Park. Work included in the first step to create a Brand Platform for a modern park tech company that are solving the challenges of urban parking. Later on to define and create the Brand Architecture for all services they provide. And finally create Visual Identity and Communication Principles for the brand.

Gothenburg, Sweden

Created world class and award winning hotel and restaurant brands. Led the New Business for Stylt which was part of reaching the goal of becoming an International acknowledge company. As a Client Director I led the interdisciplinary design process for hotel and restaurant projects throughout Europe and the UAE (Dubai). Created brand strategy and vision for projects, oversaw creative integration between Art Directors, Copy Writers, Architects and Interior Designers and guided them to completion. Created insights and strengthened conceptual thinking as well as developed relationships with clients and collaborators. Work included:New BusinessInsightsBrand StrategyBrand Development, Brand Platforms, Communication platformsBrand Design and Brand Identity Design Guidelines, Brand Experience. Client relationship, managing the client and teamProjects among many:LEGO House in Billund. Project included strategy and development of Brand/Guest Experience Concept, Creative Concept, Naming, Brand Development, Visual Identity, Interior Design and support on Business Development on all F&B Brands in LEGO House. Hyatt Andaz 5 star boutique hotel in Dubai. Client Director.Harrys. Rebranding of Swedens most well-known restaurant/pub chain. Brand Repositioning , Brand Development, Visual Identity, Communication Concept, Digital Brand Concept, Interior Design Concept and implementation . Peppe Pizza. Rebranding of Norways iconic pizza restaurant chain. Brand Repositioning , Brand Development, Visual Identity, Communication Concept, Digital Brand Concept, Interior Design Concept and implementation .

Gothenburg, Sweden

Project Management/Client Director.Being the lead in the client relationship.Responsible for creative and strategic digital concepts.Managing the production team.Online concept and campaign H&M "Fashion Against AIDS 2011".

London, United Kingdom

Working on the AXE/LYNX account. Manage the implementation and delivery of global and regional campaigns (TVC, web, print OOH) to local markets, ensuring that global creative ideas are delivered with relevance and consistency.

Gothenburg, Sweden

Headhunted to set up an Inhouse design studio in order to increase efficiency and decrease costs by adapting campaigns inhouse.Create strategy and plan marketing campaigns for the clients. Generate agency briefs outlining campaign requirements and together with the Brand Managers work with several ad agencies. Print and digital producer for a team of graphic designers and copywriters. The role requires both attention to detail and the ability to see corporate synergy between the communication of all the companies events and products.

Led clients and creatives through communication projects.

London, United Kingdom

Account executive for the Philips account with responsibility for the Scandinavian, Portuguese and Spanish market. Localise the consumer product catalogue for all the markets.

M.Sc (Master), Marketing

Bachelor (Kandidat), Marketing