Writing content, project planning, and assisting writer Kate Meadows as needed.

Photo editing, website and social media content.

Led the development and diversification of the product line, collaborating with creative and production teams to enhance quality and consistency. Managed cross-functional teams to create impactful content, improve operational processes, and oversee company-wide initiatives, including software implementation and sustainability efforts. Fostered partnerships with organizations like SeaTrees and One Tree Planted to advance the company’s environmental goals while ensuring excellent customer and team support.

Managed project timelines and goals, ensuring successful delivery and high-quality outcomes. Collaborated with global manufacturers to produce custom patches, worked closely with teams to solve customer challenges, and drove e-commerce growth by managing product creation, photography, and a retail website. Led the implementation of SAP software, optimized lead qualification processes, and played a key role in hiring and operational decisions, contributing to the company’s overall growth and efficiency.

Streamlined project management by implementing a Trello-based system, boosting team efficiency. Worked with manufacturers to ensure the timely delivery of high-quality patches, proofed products with customers, and collaborated with the design/sales team to improve product quality. Cultivated my own clientele and designed custom hats, increasing customer satisfaction and loyalty.

Designed and produced custom swimwear, empowering customers and building loyalty through personalized designs. Established a cohesive brand identity by creating all branding, website, and marketing materials with Adobe Creative Suite, driving online engagement. Partnering with brands like Runaway, Taylor Monroe Boutique, and Project Runway’s Althea Harper, I developed exclusive capsule collections that boosted sales, enhanced visibility, and garnered media attention.

As a stylist and retail associate, I built a loyal customer base by offering personalized styling advice and top-notch service. Enhanced the shopping experience by creating visually engaging displays and collaborating with management to optimize product selection and store layout.

Created and edited visually appealing images for the university store’s website and print, driving increased apparel sales. Managed social media accounts, enhancing follower engagement with strategic content. Designed special displays, such as hand-lettered posters for Banned Books Week, and implemented a holiday gift basket program, boosting seasonal sales and customer satisfaction.

Enhanced the customer shopping experience by assisting with product selection, efficiently processing transactions, maintaining accurate inventory and organizing stock. Created optimized product listings on WordPress, driving sales with compelling descriptions and high-quality images.

Seamstress and designer for Lilias & Love and Althea Harper. Helped produce two collections of children's clothes, and one collection of resort wear that culminated in a fashion show debut.

Created and edited impactful content for newsletters, press releases, and digital platforms while managing media relations and coordinating social media strategies. Contributed to marketing campaigns, designed graphics, and maintained website content to ensure accuracy and engagement.

Managed social media, marketing, public relations campaign. Designed marketing and promotional materials. Reviewed website content and usability, implemented improvements.

Managed front desk operations and coordinated advertising with local publications, ensuring efficient communication and visibility. Collaborated on launching the company’s website, enhancing user experience, and organized photo opportunities for an extensive online gallery showcasing the company’s work. Compiled and analyzed data to monitor performance and created impactful marketing materials, driving sales and customer engagement.

Crafted diverse content, including press releases, blogs, and ad copy, while managing social media platforms. Created a comprehensive media guide and developed a searchable database of Fair activities for the website.