Intersect Media is a strategy and placement agency that specializes in providing customized local market solutions for regional and national clients. As a subsidiary of the Florida Press Association, we also serve as a partner in the placement of digital and print news media advertising for numerous agencies.

•Drove growth and strategic direction of the agency’s largest account, Publix Super Markets, Inc.•Overcame print revenue declines by promoting the continuous evolution of our digital media capabilities while earning trust and incremental opportunities by delivering successful results against KPIs.•Designed and executed integrated media strategies across a diverse range of campaigns and targets. Projects ranged from single store initiatives to campaigns on behalf of all 1,250+ stores across 7 states. •Lead team of Media Strategists responsible for the highly detailed process of executing the placement of Publix’s weekly circular and liquor insert across 300+ newspapers on a weekly basis.•Resolved issues escalated by the team to a mutually satisfactory resolution on behalf of Publix and our media partners.

Developed strategic promotions and fostered long term relationships to defend and grow a multi-million dollar book of business utilizing integrated digital, in-store and print media solutions for CPG and retail clients. Dedicated to maximizing client ROI by identifying and focusing on target market segments and developing specific promotions geared to increase revenue and product movement.• Drove strategic change in business direction as Team Lead on the Publix and Southeastern Grocers accounts delivering an 18% revenue increase in the first year, which included over $1 million in new business.• Developed new business opportunities by bringing complementary brands together to share promotional cost while delivering shopper marketing programs that provided greater reach and scale than the brands could achieve on their own.• Leveraged proprietary and syndicated data including IRI, Kantar, Nielsen, and Scarborough to identify key consumer segments and guide client media selection and strategy.

Served the revenue objectives of clients through promotional positioning, developed recommendations & revenue growth opportunities, and created unique targeted marketing solutions. Partnered with internal team members and executed highly effective digital and print media marketing campaigns, from initial demographic targeting and sales strategy development, through final execution. • Generated measurable sales lift and customer acquisition for clients from diverse industries including GPG, Grocery, Medical, Retail and Quick Serve Restaurants.• Demonstrated ability to step in and turn around negative client situations, resulting in stronger relationships and increased revenue.• Received multiple Platinum Performer nominations for team work and exceptional performance and repeat recipient of High Performance Bonus awarded to top performing 10% of associates.

Expanded relationship with former employer Katz Continental Television Sales in an unprecedented partnership. Assisted understaffed sales teams on a remote, freelance basis giving management time to establish solid local hires without experiencing a decline in team effectiveness and client satisfaction in the interim.• Coached Sales Assistants and new Account Executives on efficient ways to handle workloads and set priorities to maximize account leadership, reduce associate turnover and increase individual and team efficiency.• Quickly gained trust and established rapport with television station clients and advertising agency customers enabling me to rapidly deliver results, including up to 30% share increases on annual account negotiations.

Negotiated spot television buys with regional advertising agencies on behalf of 145+ client television stations located throughout the United States. Served as a liaison between client TV stations and customer ad agencies through negotiations, building relationships while obtaining optimum share and rates throughout the sales process. Managed dual responsibilities of account oversight and development, and sustained the revenue objectives of the client base. Guided sales processes from the initial negotiation through order entry, execution and invoice reconciliation, and directly addressed breakdowns that hampered progress. • Simultaneously managed annual Honda American Motor Company negotiations on behalf of client television stations in 21 markets, consistently achieving and exceeding client share goals and while working within agency deadlines.• Hired, trained and supervised sales assistant support staff. Training emphasized work prioritization, client/customer relations, use of proprietary computer software systems and all general office functions.