Rebecca Logli Email & Phone Number

Intersect Media is a strategy and placement agency that specializes in providing customized local market solutions for regional and national clients. As a subsidiary of the Florida Press Association, we also serve as a partner in the placement of digital and print news media advertising for numerous agencies.

• Drove growth and strategic direction of the agency’s largest account, Publix Super Markets, Inc.
• Overcame print revenue declines by promoting the continuous evolution of our digital media capabilities while earning trust and incremental opportunities by delivering successful results against KPIs.
• Designed and executed integrated media strategies across a diverse range of campaigns and targets. Projects ranged from single store initiatives to campaigns on behalf of all 1,250+ stores across 7 states.
• Lead team of Media Strategists responsible for the highly detailed process of executing the placement of Publix’s weekly circular and liquor insert across 300+ newspapers on a weekly basis.
• Resolved issues escalated by the team to a mutually satisfactory resolution on behalf of Publix and our media partners.

Livonia, Michigan, US

• Developed strategic promotions and fostered long term relationships to defend and grow a multi-million dollar book of business utilizing integrated digital, in-store and print media solutions for CPG and retail.
• Drove strategic change in business direction as Team Lead on the Publix and Southeastern Grocers accounts delivering an 18% revenue increase in the first year, which included over $1 million in new business.
• Developed new business opportunities by bringing complementary brands together to share promotional cost while delivering shopper marketing programs that provided greater reach and scale than the brands could achieve.
• Leveraged proprietary and syndicated data including IRI, Kantar, Nielsen, and Scarborough to identify key consumer segments and guide client media selection and strategy.

Livonia, Michigan, US

• Served the revenue objectives of clients through promotional positioning, developed recommendations & revenue growth opportunities, and created unique targeted marketing solutions. Partnered with internal team members.
• Generated measurable sales lift and customer acquisition for clients from diverse industries including GPG, Grocery, Medical, Retail and Quick Serve Restaurants.
• Demonstrated ability to step in and turn around negative client situations, resulting in stronger relationships and increased revenue.
• Received multiple Platinum Performer nominations for team work and exceptional performance and repeat recipient of High Performance Bonus awarded to top performing 10% of associates.

New York, New York, US

• Expanded relationship with former employer Katz Continental Television Sales in an unprecedented partnership. Assisted understaffed sales teams on a remote, freelance basis giving management time to establish solid.
• Coached Sales Assistants and new Account Executives on efficient ways to handle workloads and set priorities to maximize account leadership, reduce associate turnover and increase individual and team efficiency.
• Quickly gained trust and established rapport with television station clients and advertising agency customers enabling me to rapidly deliver results, including up to 30% share increases on annual account negotiations.

New York, New York, US

• Negotiated spot television buys with regional advertising agencies on behalf of 145+ client television stations located throughout the United States. Served as a liaison between client TV stations and customer ad.
• Simultaneously managed annual Honda American Motor Company negotiations on behalf of client television stations in 21 markets, consistently achieving and exceeding client share goals and while working within agency.
• Hired, trained and supervised sales assistant support staff. Training emphasized work prioritization, client/customer relations, use of proprietary computer software systems and all general office functions.