Owner and operator of multiple revenue-generating websites

Founder, Disney Fanatic, and Chief Handbag Enthusiast at DisneyDooney.com

Lead Product Manager / Product Owner for Deem mobile app

- Implemented a new product development process that increased team efficiency, transparent communication among stakeholders, and guided the definition of priorities for features and issues based on organizational goals and department needs- Served as the bridge between upper management and the teams tasked with the implementation of the product- Conducted Scrum ceremonies and coordinated development projects- Created requirements, wireframes, and user stories for user-facing products

- Led new product development initiatives utilizing data-driven user and competitive research, business case development, scoping, and all phases of the product development lifecycle for desktop web, mobile web, responsible web, Android mobile app, and iOS mobile app technologies- Defined product specifications, established milestones, and managed quality assurance activities- Collaborated directly with design, analytics and engineering teams along with Editorial, Marketing, CRM, and Community Teams- Defined success metrics for new projects and track metrics for existing products to ensure that all projects and existing functionality are moving towards our defined goals- Created annotated wireframes and defined associated use cases that articulate your vision in a way that is accessible to all members of the development lifecycle- Researched, troubleshooted, diagnosed, and recommended solutions to complex business and technical problems- Managed the prioritization of new features and bugs- Implemented A/B tests aimed at improving customer conversion and behavioral metrics- Communicated the state of projects across teams, stakeholders as well as executives

- Fully owned product development of new iOS and Android mobile apps from conception to public launch- Created cohesive roadmaps of features and bug fixes that aligns to company goals, making decisions based on quantitative, qualitative and competitive data- Developed business requirements, functional specifications, and business reports for new features or enhancements- Hands-on managed products throughout their lifecycle, from planning to launch, including collaborating directly with design and engineering teams- Defined, monitored and analyzed key performance indicators to monitor proactively the health of products and the business overall to support continual optimization of the product

- Founding Product Manager for social network startup launch- Developed product concepts and requirements- Created detailed product specifications and use cases- Collaborated with design and engineering to launch new products- Performed quality assurance testing of site

- Developed detailed product specifications for the engineering team based on business requirements- Gathered business requirements from internal and external stakeholders into detailed specifications- Identified and implemented usability improvements - Performed competitive analysis- Became an expert for the User Contribution area of Product Roadmap

- Manage product development of online wedding planning tools- Optimized existing functionality and developed new site products that support the core WeddingChannel business and revenue objectives- Owned the process management from ideation through implementation, working closely with external partners, Business Systems Analysts, producers, developers, and marketing to bring enhancements to the site- Worked with Reporting team to outline and implement appropriate metrics to measure success

- Developed business requirements, process flows, and comprehensive test cases for web applications, including global employee intranet site- Managed and improved customer support process for Disney’s B2B global licensing partner website, which significantly reduced response time and support effort- Trained, supervised, and mentored rotational interns, who provided first-level customer support- Created training documents for new users, provided second-level support, escalated critical production issues, and coordinated resolution