About Shoestring CreativesAfrica's First Integrated Brand Intelligence PlatformWe're pioneering the first comprehensive platform built in Africa that changes how businesses connect:Brand StrategyMarketing ExecutionPerformance TrackingCompetitive IntelligenceWhat Makes Our Platform UniqueFirst of its kind in AfricaPeople Powered/AI-powered insightsReal-time brand sentiment trackingUnified marketing performance dashboardSeamless integration and distribution across multiple channelsProductized Services: Branding Development: Holistic Brand TransformationBrand & Marketing Ecosystem ServicesBrand Strategy DevelopmentBrand positioningMessaging architectureVisual identity guidelinesCompetitive landscape analysisDigital Presence OptimizationWebsite strategy and designUser experience mappingConversion rate optimizationSEO and digital positioningContent & Marketing FrameworksContent strategy developmentChannel-specific content plansBrand storytelling frameworksPerformance-driven content creationGrowth Marketing SystemsMarketing funnel designCustomer acquisition strategiesPerformance tracking frameworksGrowth hacking methodologiesOur Global Vision, Local InnovationBorn in Kenya, serving innovative businesses worldwide by bridging technology, strategy, and creative execution.Pioneer Program: Limited Launch Opportunity - January '25Exclusive early accessCollaborative platform developmentFounding member benefitsSpecial introductory pricingGet In TouchI'd love to hear from you about your personal struggles for your brand and marketing, and how the changing world of technology is impacting you.hello@shoestringcreatives.com

Mahali Kwako is building sustainability's next chapter.From January 2025: A sophisticated platform where breakthrough sustainable solutions scale globally. Through pre-market access to verified innovations, strategic gatherings, and direct implementation opportunities.Limited to 100 founding members.

As the former Global Operations Manager at I-DEV International, I helped make our vision a reality. My primary focus was to formalize and set in place the plans and processes needed to ensure the company resources are managed efficiently, enabling continuous improvement and growth.

Back for my second season at the SOCAP annual conference to project manage the coordination of many engaging financial inclusion sessions!Research, scouting, vetting and curating topics, panelists, and keynotes to bring in entrepreneurial leaders whose hard work and ideas are disrupting poverty constraints globally.

A joint project with News Deeply and the MasterCard Center for Inclusive Growth, we are launched a pop-up news site focused on the Post-2015 Sustainable Development Agenda (SDG's) and Inclusive Finance initiatives.

I live, eat and breath the very large world of financial inclusion and keep Startgrid's entrepreneurial community up to date on the latest trends, case studies, reports and news! Behind the scenes at Startgrid, I collaborate with a group of incredibly talented people who are using technology to bring entrepreneurs together- 'because ideas are everywhere'.

In partnership with MIIS, I-DEV International and Ennovent-Manage a team of MBA students Green Light Committee (GLC) that conducts screenings and evaluations of applications submitted to the Global Alliance for Clean Cookstoves (GACC) venture grant programs (PIF, Spark).Project management and quality control of activities and deliverables in: • Each of the investment cycle processes• Analyze and rank business plans submitted for potential investment• Review, make changes, and submit all SWOT, scorecard analyses, and feedback reports• Coordinate and manage team logistics and various support activities

Assist in research, scouting, vetting and the coordination of securing potential panelists, keynotes, and entrepreneur leaders in the financial inclusion sector whose hard work and ideas are disrupting poverty constraints, globally.Project manage the coordination of many engaging sessions focused on financial inclusion at SOCAP14 annual conference.

Performed due diligence work in real time investments, assisted in the evaluation and development of several business models of social and environmentally conscious ventures.

Summer Internship for United States Senator Max Baucus. Performed duties associated with administrative support and services to our constituents in the busy Missoula, Montana office.