Becky Ludkiewicz Email & Phone Number

- Partnered with over 100 organizations, including symphony orchestras, operas, performing arts centers, theatres, dance companies, and museums with a near-perfect client retention rate as a lead marketing strategist at the premiere digital marketing consulting firm for the arts- Works closely with client marketing departments and executive leadership to develop results-driven digital advertising strategies that effectively communicate with existing audiences and attract new ones utilizing creative and content-driven approaches- Clients include Chicago Symphony Orchestra, Cincinnati Symphony Orchestra, Dallas Symphony Orchestra, Cleveland Institute of Music, League of American Orchestras, Boston Symphony Orchestra, Boston Lyric Opera, Museum of Fine Arts Houston, Pennsylvania Ballet, The Juilliard School, New York City Ballet, Dance Theatre of Harlem, Anchorage Performing Arts Center, and The Royal Court Theatre (London) - Directed four teams of analysts, representing multiple client portfolios and substantially growing consulting revenue for the firm- Trained and coached four consultants that now sit in senior positions at CI, including the current President- Developed a new hire training program and serves as lead instructor to nearly half of current consulting professionals, setting clear learning objectives and measuring trainee outcomes- Maintains relationships with agency-level marketing experts at Facebook, exploring the latest tools and industry trends- Frequently contributes to CI blog and industry-enriching content, including monthly Social Content Calendar for Arts Marketers and biannual Arts Industry Digital Marketing Benchmark Study

New York, New York

New York, New York

New York, New York

Google Analytics Certified (November 9, 2014 - May 9, 2015)

Newark, Delaware, United States

Lead instructor for a performing arts marketing/fundraising course as part of the Music Management minor/concentration.

Newark, New Jersey

• Managed the NJSO’s social media content (Facebook, Twitter), monitoring relevant statistics, increasing overall engagement, and doubling each fan base through independently created campaigns• Maintained busy Marketing department production schedule and communications calendar, ensuring on-time completion of projects and timely delivery of news via website, social media, and e-newsletters• Produced and edited copy for advertising, promotions, website, and direct mail• Developed and analyzed advertising campaigns (print, online, radio, outdoor) within 7 markets on a $325K budget• Served on the marketing advisory committee, administering and analyzing key audience research in collaboration with NJSO board members and consultants• Negotiated and preserved advertising sponsorships, earning over $95K-worth of discounted/free advertising• Activated and optimized over $11K-worth of free Google Ad Words advertising, earning nearly $20K in revenue• Designed and executed in-house and third-party promotions, attracting over 2,400 concertgoers via Amazon Local, Groupon and Living Social, enabling Marketing team to meet/exceed single ticket revenue goals• Conceptualized and managed College Nights and unique audience engagement events, attracting over 1,000 concertgoers representing 25+ community groups• Served as a customer service representative at concerts, handling on-site sales of merchandise and subscriptions• Supervised three interns and recruited NJSO College Ambassadors for student-designed pilot program• Represented the NJSO at colleges/universities, promoting student offers, College Nights, and careers in the arts

Newark, Nj

• Managed logistics and finances for China concert tour (June 2009) and Spain competition/tour (October/November 2010)• Organized rehearsals and performances• Prepared texts and translations for concert programs • Served as music Librarian utilizing Microsoft Access

• Promoted productions through contact with local community groups and businesses, attracting new audiences • Designed and created production advertisements utilizing Adobe Photoshop

• Created and disseminated daily communications among staff, faculty, students, and technical crew• Produced and edited programs for chamber music recitals and master classes• Coordinated and facilitated guest artist scheduling• Managed festival operations in absence of supervisor• Improved efficiency of operations through office organization and prioritizing • Systemized rental of special instruments and festival vehicles

• Managed ticket sales and served as house manager• Advertised concert events to students and community members using various media (outdoor, hand-to-hand)• Directed and cued audiovisual elements for live performances• Assisted visiting artists

• Disseminated information concerning rehearsals/cast and staff responsibilities• Assisted artist-in-residence with design and construction of set and props• Organized archives for community theater group• Solicited donations and playbill ads from local businesses and residents

• Activated and maintained Hartford Stage’s first Facebook profile, targeting young audiences• Assisted in public relations activities for headlining actors, including monitoring television and podcast interviews• Composed press kits and releases for dissemination to major Hartford-area media representatives• Promoted HSC events to local business representatives

Master Of Business Administration, Performing Arts Administration Specialization

Activities and Societies: UD Chorale, UD Chamber Orchestra, UD Chamber Ensembles, UD Opera Theatre4th student to complete 4+1 Music.

Bachelor Of Arts, Music Management Concentration (Cello), Voice And French Minors

Activities and Societies: UD Chorale, UD Symphony Orchestra, UD Chamber Orchestra, UD Chamber Ensembles, Music and Entertainment Industry.