Rebecca Lui is a Director of Communications at NewsBreak. Colleagues describe her as "Rebecca is a talented leader with exemplary storytelling, business savvy, and people skills. She understands business issues and knows how to prepare for and communicate solutions and strategies that help companies thrive and contribute so the industry as a whole will grow. We worked together on Walmart's food traceability project powered by blockchain and turned it into an initiative that became a top business priority for the company. More than that, with her wonderful communication and collaboration skills, we worked closely together and with other companies and ultimately helped the industry take a big step forward in starting a new era of greater food transparency . She was such a pleasure to work with and I would gladly love to work with her again. #world-class #exceptional", "Rebecca established Walmart's communications function in the Asia-Pacific region and was a fantastic partner to market communications teams and business leaders alike. She sees the value in investing in long-term, trusted relationships with journalists, commentators and analysts, resulting in favourable coverage of Walmart's ambition across the region. With a thoughtful, curious approach, Rebecca is able to operate at a strategic, big picture level, as well as focus on delivering the task at hand at an extremely high standard. I highly recommend Rebecca for any communications or stakeholder management role, noting she'd particularly add value in a complex, high growth environment requiring refined storytelling and stakeholder engagement.", and "I had the pleasure to call Rebecca a client for several years and I know her to be a consummate PR professional and a phenomenal partner to her agency. She has a keen grasp of the media environment, understands trends, and builds strong relationships with media and other influencer/validator voices. Rebecca is also a strong writer and has an especially strong understanding of trans-Pacific corporate and consumer trends that she frequently applies for her work. Most importantly, I know Rebecca to be an individual of high moral character as well."