As a Senior Customer Marketing Manager at LivePerson, I led strategic storytelling programs that showcased the success of enterprise brands and partners in transforming their businesses with AI-powered customer conversations. I have more than 25 years of experience in customer marketing, product marketing, marketing communications, online marketing, and B2B marketing, working with and for some of the world's leading technology companies, including Microsoft and Adobe.My mission is to amplify the voice of technology leaders and influencers who are shaping the future of digital engagement and customer experience. I created and managed customer community, advocacy, evidence, and reference programs using case studies and innovative storytelling formats and channels for LivePerson's GTM campaigns, PR, events, and advertising. I also collaborated with cross-functional teams and was a passionate producer of outstanding content that highlighted the value and impact of the LivePerson Conversational AI platform and solutions. I am a CMA Ones To Watch recipient and a LivePerson AI Native certified professional.

Manage strategic storytelling programs for Microsoft corporate marketing teamsBuild customer success programs for Microsoft Teams, Microsoft 365, the Worldwide Partner Program, and the US Marketing & Operations organizationsCreate written and video-based marketing communications including customer evidence, testimonials, and case studiesDevelop innovative customer storytelling formats and channels to amplify the voice of technology leadersEvangelize the power of customer voice in GTM campaigns, PR, events, and advertisingManage multimillion-dollar budgetsWork with and influence cross-functional teams Microsoft Office 365; Microsoft Teams

Lead GTM strategies through web advertising, direct mail, event exposure, and promotion.Build programs and tools to aid 120+ software and hardware partners reach new and installed base of customersAdvocate for 120+ software and hardware partners Seek out key, third party partners to grow program and enhance internally developed products.

Produce all outbound mail collateral.Produce customer reference/early adopter-based product launch campaign- product demo material, brochures, testimonial videos, web exposure, and live testimonial launch tour.Conceive and produce annual user group conference-providing over 2000 users with new and third party product information and key customer reference demonstration and testimonial.Responsibility for 2.5 million dollar annual budget

Manage creation of marketing materials for launch of 5 graphics. Drive creation and collection of new, end-user project stories. Coordinate production of printed communication and marketing collateral Develop marketing materials based on customer contact and feedback.